Post on 27-Jul-2020
Tourism Q
ueensland Annual Report 2008 –2009
Tourism QueenslandAnnual Report2008 – 2009
Central Queensland and Southern Great Barrier ReefTrevor Cox Level 1, 149 Bolsover Street Rockhampton QLD 4700 Tel: 0408 761 774
The Tropics and the Great Barrier ReefJeff Gillies Cairns Port Authority Building Cnr Spence & Grafton Streets Cairns 4870 Postal : PO Box 2358 Cairns QLD 4870 Tel: 0437 735 944 or 0419 645 955
Outback (including Gulf and Western Downs)Matt Bron The Department of State Development, Landsborough Highway Longreach QLD 4730 Postal: PO Box 210 Longreach QLD 4730 Tel: 0439 476 106
International RepresentativesUnited KingdomHills Balfour Synergy 3rd Floor, Colechurch House, 1 London Bridge Walk, London, SE1 2SX England Tel: +44 207 367 0900 Fax: +44 207 407 3810
Europec/- Tourism Queensland, global spot Oberbrunner Str. 4, 81475 Munich, Germany Tel: +49 89 7596988 80 Fax: +49 89 7596988 10
America6100 Center Drive Suite 1150 Los Angeles, CA 90045 USA Tel: +1 310 695 3250 Fax: +1 310 695 3258
Hong KongRoom 2507, 25th Floor Harbour Centre, 25 Harbour Road Wanchai Hong Kong Tel: +852 2827 4322 Fax: +852 2877 5668
ChinaRoom 3709-3710, 37th Floor CITIC Square 1168 NanJing Road West Shanghai 200041 China Tel: +86 21 5292 9668 Fax: +86 21 5292 9698
TaiwanSuite 3202, 32nd Floor International Trade Building No. 333 Keelung Road Section 1 Taipei 110 Taiwan Tel: +886 2 2723 3196 Fax: +886 2 2723 3197
Korea20th Floor, Young Poong Building 33 Seorin-dong, Chongro-ku Seoul 110-752, Korea Tel: +822 399 5767 or +82 399 5768/69 Fax: +822 399 7878
IndiaTQ Represented by Tourismatique 21 Arun Chambers, Ground Floor Tardeo, Mumbai 400034 IndiaTel: +91 22 4053 3018
JapanSuite 1301, Yurakucho Denki Building NW 7-1, Yurakucho 1 Chome Chiyoda-Ku Tokyo 100-0006 Japan Tel: +81 3 3214 4931/5521 Fax: +81 3 3211 7904
OCAT bldg, 4F T-4, 1-4-1, Minatomachi, Naniwa-ku, Osaka 556-0017 Japan Tel & Fax: +81 6 6632 5030
Singapore51 Goldhill Plaza, #16-04 Singapore 308900 Tel: +65 6 253 2811 Fax: +65 6 253 8653
Malaysia15 Jalan Wangsa 1/3 Taman Wangsa Permai Kepong 52100 Kuala Lumpur Malaysia Tel: 0011 6012 383 2093
New ZealandLevel 2, 1 Teed Street Newmarket, Auckland New Zealand Tel: +64 9 374 1780 Fax: +64 9 374 1781
30 September 2009
The Honourable Peter Lawlor MPMinister for Tourism and Fair Trading GPO Box 1141 Brisbane Q 4001
Dear Minister
I am pleased to present the Annual Report 2008–09 for Tourism Queensland.
I certify that this annual report complies with:
— the prescribed requirements of the Financial Administration and Audit Act 1977 and the Financial Management Standard 1997, and
— the detailed requirements set out in the Annual Report Guidelines for Queensland Government Agencies.
A checklist outlining the annual reporting requirements can be accessed at www.tq.com.au/annualreport08-09 and is on page 70–71.
Yours sincerely
Don Morris AO Chairman
ISSN: 1837-4107. The Queensland Government is committed to providing accessible services to Queenslanders from all culturally and linguistically diverse backgrounds. If you have difficulty understanding the annual report, you can contact us on (07) 3535 3535 and we will arrange an interpreter to effectively communicate the report to you. © State of Queensland (Tourism Queensland) 2009. Publicity Availablility Statement: Danielle Koopman, General Manager — Corporate and Government Relations Tel: 07 3535 5588 Fax: 07 3535 5438 Email: danielle.koopman@tq.com.au Web: www.tq.com.au / http://www.tq.com.au/about-tq/corporate-information/corporate-information_home.cfm
Front cover: Daydream Island, ‘Best Job in the World’ final selection event, May 2009. left–right Magali Heuberger, George Karellas, Clarke Gayford, Ben Southall and Hailey Turner
Contents
02 Introduction
02 Chairman’sStatement
04 CEO’sStatement
07 Awards
08 CorporateGovernance
13 OrganisationChart
14 ExternalScrutiny
15 VisitorstoQueensland
18 StrategicDirection
19 TourismQueenslandPerformance
20 CorporatePlan2008–12
20 KeyResultAreas
21 1 Leadershipintourismcoordination,partnershipsandindustryengagement
23 2 Facilitateinvestment,infrastructureandaccessgrowththrougheffectivecoordination
24 3 InfluenceeffectivetourismworkforcedevelopmentinQueensland
25 4 EnsureindustrydevelopmentandmarketingsupportsaQueensland-stylevisitorexperience
32 5 FacilitatesustainableaccesstoanddevelopmentofQueensland’snaturalenvironmentandculture
32 6 Provideinsightsandresearchasabasisfordecision-making
33 7 Operateasaknowledgeandperformance-drivenorganisation
34 8 Maintainastreamlinedandinnovativebusinessenvironment
35 Financialsummary
38 FinancialReport
72 TourismQueenslandDirectory
MessagefromtheChairman
ThisyearhasbeenthemostprofoundlychallengingfortheentireQueenslandtourismindustryandTourismQueenslandsinceitsinceptionastheQTTC30yearsago.
Withglobaltourismexperiencingnegativegrowthforthefirsttimeinthepost-warera,TQ’sfocushas,bynecessity,beenondevelopinghighlyoriginal,‘actnow’tacticaladvertisingandpromotionalcampaignstohelpminimisethethreattoaround225,000Queenslandtourismjobsand115,467tourism-relatedbusinessesfromtheworldeconomiccrisis.
Withoutdoubt,thehighlightwasthegroundbreakingBest Job in the World campaign.
Withanestimatedglobalreachofmorethanonebillion,thecampaign’swebsitedrewvisitorsfromeveryplaceonearthexceptWesternSahara.
Moreimportantly,theBest Job in the World rocketedglobalawarenessoftheIslandsoftheGreatBarrierReef—andindeedQueensland(andAustralia)—toanunprecedentedlevel,andhasconservativelygeneratedmorethan$370millioninglobalmediacoverage,andstillcounting.
Withimitationbeingthesincerestformofflattery,theBest Job in the World inevitablyspawnedaseriesofcopycatcampaignsaroundtheworld,whichsimplyservedtofurtherreinforceglobalconsumerawarenessofQueensland’scampaignandtheIslandsoftheGreatBarrierReef.
TheBest Jobcampaignisalsocontinuingtoreelinawards,mostnotablystealingtheshowattheworld’smostprestigiousadvertisingawards,theCannesLionsInternationalAdvertisingFestival,bywinningmoreoftheultimateGrandPrixawardsthananyothercampaignintheFestival’s55-yearhistory.
NoneofthiswouldhavebeenpossiblewithoutthecreativityanddedicationoftheteamatTourismQueensland.Behindthedeceptivelysimplecampaignwasacomplex,globalexecutionthattooktheTQteamintouncharteredwaters.ThesignificantchallengesofexecutingTQ’sfirsttrulyglobalcampaign(copingwithalmost35,000entriesfrom202countrieswasinitselfamassivelydemandingtask)wasdeliveredwithgreatprofessionalismandahealthydoseofQueenslandirreverenceandfun.
Thetoppriority,ofcourse,isconvertingthisphenomenalglobalawarenessintocruciallyneededsalesfortheQueenslandtourismindustry.
Earlyresultshavebeenencouraging,withparticularlystrongresponsefromEurope,theUSAanddomestically.
WhiletheBest Job in the World campaignstolethespotlight,in2009TourismQueenslandranitsmostsuccessfuldomesticretailcampaignyet.TheUnreal Dealscampaign,inpartnershipwithSunloverHolidays,generatedmorethan$6.5millionintotalsalesforQueensland,whichtranslatedintoanestimatedvisitorexpenditureofupto$16.5million.
The$1millioncampaignpromoted‘thebestdealsonthebestQueenslandholidays’withmorethan130tourismoperatorsparticipating.
Additionally,atthetimeofwriting,TourismQueenslandwasjustlaunchingitsmajorHey hey this is Queensland!domesticcampaignwhichwehaveeveryconfidencewillstronglydeliverforQueenslandtourismoperators.
NoneofthiswouldbepossiblewithoutthecontinuedsupportoftheQueenslandGovernment.OnbehalfoftheTQboard,IthankPremierAnnaBlighandTourismMinisterPeterLawlorforrecognisingthecrucialroletourismplaysintheQueenslandeconomy,particularlythroughoutregionalQueensland.
TheGovernment’srecentlyannouncedadditionalfundingof$36millionoverthreeyearswillallowTourismQueenslandtostrategicallytargetthosemarketsmostlikelytodeliverimmediateresults,andtoenableearlyresumptionofthehistoricallystronggrowthandprosperityoftheQueenslandtourismindustry.
DonMorrisAOChairman
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Introduction
3Tourism Queensland Annual Report 2008 – 2009
MessagefromtheCEO
In2008–09TourismQueenslandworkedatacrackingpace,honingitsoperationsandstrategicdirectiontodeliverstrongresultsfortheQueenslandtourismindustryinthesemosttestingoftimes.
FollowingtheQueenslandTourismNetworkReviewwedeployedsevenzonedirectorstotheregions.Thesedirectorsprovideon-the-groundsupport,strengtheningourrelationshipwithlocalindustry.Theyalsosharpenourresponsivenesstotheneedsofeachregion.ThezonedirectorsareanimportantlocaltouchstonetoensureTourismQueensland’sdomesticandinternationalmarketingcampaigns,industrydevelopmentandproductdevelopmentinitiativesdeliverresultsforeachQueenslanddestination.
TheQueenslandGovernment’s$4millionTourismAssistancePackageprovidedtheimpetustoruntwolargeretailcampaignsinthedomesticmarketaswellasasuiteofinternationalactivityincludingnegotiatingsupportfortheintroductionofimportantnewairlineroutes.The$1millionToo Easyinterstatecampaigntranslatedintothesaleofmorethan16,000roomnightsandanestimatedvisitorexpenditureofapproximately$9.5million.TheHome Growncampaignwasaheavilysubsidiseddirectcall-to-actioncampaignthatdrovetensofthousandsofconsumerstoQueenslandtourismoperators’websitesandwasverywellreceivedbyindustry.ThesuccessofthesecampaignshasTourismQueenslandmoreconvincedthaneverthatweareontherighttrackwithlarge,retailcampaignsthatcanpackapunch.
Internationally,$700,000oftheTourismAssistancePackagewasdeployedtoarangeofsales-basedactivitiesthatdrewanadditional$2.1millionincooperativeinvestmentfromourinternationalindustrypartnersintheUK,GermanyandtheUSandhelpedmaintaininternationalvisitorexpenditureinQueensland.Theglobalfinancialcrisis(nottomentiontheoilspillandswineflu)iscertainlyputtingtheQueenslandtourismindustrytothetest.Strategicallyweareplanningastrongdomesticfocusin2009–10giventhemarketintelligencethatconsumersareholidayingclosertohomeinuncertaineconomictimes.Thecampaignswillcontinuetoberetail-drivenofferinggreatvalueQueenslandexperiences.TourismQueenslandismaintainingmarketpresenceinQueensland’skeyinternationalsourcemarkets.ActivityinNewZealand—ourlargestinternationalmarketandnearestneighbour—willbestrengthenedandweareplanningabiggermarketpresenceinChinaasitisthemarketwiththestrongestgrowthpotentialinthenearfuture.
TourismQueenslandisamotivatedandproductiveteam.EverystaffmemberisveryawarethatQueenslandtourismjobsandlivelihoodsareonthelineinthecurrentoperatingenvironment.Weareworkingtogethermorecollaboratively,drawingonthestrengthsofeachareatoensureourprojectsandinitiativesarethemosteffectivetheycanbe.LastyearIthoughtwecouldn’tsurpassastaffsatisfactionrateof88percentbutIampleasedtoreportthatthisyearwehavepeakedat97percent.IwishtoreassureyouthatallourenergyandenthusiasmwillbedirectedtosupportingtheQueenslandtourismindustrythroughtheseverychallengingtimes.
AnthonyHayesChief Executive Officer
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5TourismQueenslandAnnualReport2008–2009
TQteamwithBenSouthallandBreWatkins,WhitehavenBeach6
Ceremony Award Organisation For/team
2007WebMarketingAssociationAwards
TravelStandardofExcellence
WebMarketingAssociation QueenslandHolidays
2007WebMarketingAssociationAwards
OutstandingWebsiteAward WebMarketingAssociation WhereElseButQueensland
AustralianInteractiveMediaIndustryAssociation(AIMIA)awards
BestTourismorTravelcategory
AustralianInteractiveMediaIndustryAssociation
EyeonQ
OZcars ‘BestAustraliacampaigntargetedtoaluxuryaudience’
TourismAustralia TQLondon
OZcars Australiacampaigninanin-storeretailenvironment
TourismAustralia TQLondon
OneShowAwards BestofShow TheOneShow BestJobintheWorld
15thannualCommunicatorAwards
WinnerMarketingEffectiveness
InternationalAcademyofVisualArts
XCOMMedia’s‘AftertheRain’recoverycampaign
15thannualCommunicatorAwards
WinnerInteractiveandtheOnlineAdvertisingandMarketing
InternationalAcademyofVisualArts
XCOMMedia’s‘AftertheRain’recoverycampaign
15thannualCommunicatorAwards
WinnerViralMarketing InternationalAcademyofVisualArts
XCOMMedia’s‘AftertheRain’recoverycampaign
2009GourmetTravellerAward
BestTourismInnovator GourmetTraveller BestJobintheWorld
CannesLionsInternationalAdvertisingFestival
GrandPrix—PR CannesLions BestJobintheWorld
CannesLionsInternationalAdvertisingFestival
GrandPrix—DirectMarketing
CannesLions BestJobintheWorld
CannesLionsInternationalAdvertisingFestival
GrandPrix—Cyber CannesLions BestJobintheWorld
CannesLionsInternationalAdvertisingFestival
MediaGoldLion—Travel,entertainment&leisure
CannesLions BestJobintheWorld
CannesLionsInternationalAdvertisingFestival
PRLion—Trave,tourismandleisure
CannesLions BestJobintheWorld
CannesLionsInternationalAdvertisingFestival
PRLion—bestuseoftheinternet,digitalmedia&socialmedia
CannesLions BestJobintheWorld
CannesLionsInternationalAdvertisingFestival
DirectMarketingGoldLion—Travel,entertainment&leisure
CannesLions BestJobintheWorld
CannesLionsInternationalAdvertisingFestival
DirectMarketingGoldLion—Trafficbuilding
CannesLions BestJobintheWorld
Corroboree2008 TheOpalAwardforExcellence—BestStateTourismOrganisation
USAussieSpecialisttravelagents
TQAmerica
CIMTIGTravelMarketingAwards
SilverstandardRunnerUpAwardforBestUseofViralCommunication
CIMTIG Koala-pult–TQLondon
Awards
7TourismQueenslandAnnualReport2008–2009
Mr Shane O’ReillyShaneistheManagingDirectorofNationalParkPtyLtdthecompanythatownsandoperatesO’Reilly’sRainforestRetreat,MountainVillasandLostWorldSpaaswellasCanungraValleyVineyards.Hehasextensivelystudiedthetheoryandprinciplesbehindsuccessfulmulti-generationalfamily-ownedbusinessesandoverthepastdecadehasledO’Reilly’sthroughsignificantchangeandgrowth.Shane’sformaltertiarystudieshavebeeninbusiness,humanresourcemanagementandcompanydirectorshipandhehasworkedinthehospitalityindustryinmanagementinbothAustraliaandSouthAfrica.ShaneisinvolvedinanumberoflocaltourismbodieswithintheScenicRimaswellasbeingtheQueenslandTourismDirectoronthefederallyappointedGondwanaWorldHeritageCommitteethatoverseestheWorldHeritageParksbetweenBarringtonTopsandLamington.
Ms Ann Sherry AOAnn’scareerinmanagementandmorerecentlyasachiefexecutiveinthetourismindustryhasearnedhertwoOrdersofAustralia;thefirstanAustralianGovernmentCentenaryMedalforexpandingbankingservicestoAboriginalandotherdisadvantagedcommunitiesin2001,followedbyanOrderofAustraliaforcorporategovernanceanddiversitymanagementin2004.CurrentlyAnnisChiefExecutiveOfficerofCarnivalAustraliaglobalcruisecompany,oneofthelargestvacationcompaniesintheworldwithaportfolioof11distinctbrandscomprisedoftheleadingcruiseoperatorsinNorthAmerica,EuropeandAustralia.
Mr Grant CassidyGrantisaleadingtourismandhospitalityowner/operatorinCentralQueenslandspecialisinginaccommodationandfoodandbeverage.Granthasastrongmediaandmarketingbackgroundhavinghada15yearcommercialradiocareer,workinginBrisbane,CentralQueensland,Mackay,theWhitsundaysandCairns.GrantisChairmanofCapricornTourism,DeputyChairmanofRockhamptonGirlsGrammarSchoolandisamemberoftheCouncilofCentralQueenslandUniversity.
CorporateGovernance
TourismQueensland’sfunctionsTourismQueenslandisestablishedundertheTourism Queensland Act 1979andisastatutorybodyundertheStatutory Bodies Financial Agreements Act 1982andtheFinancial Administration and Audit Act 1977.Thefunctionsandpowersofthecorporationareoutlinedinsections13and14oftheTourism Queensland Act.
BoardAppointmentTheChairmanandtheboardmembersareappointedbytheGovernorinCouncilandareresponsibletotheMinisterforTourism.Asat1July2009,TourismQueensland’sBoardwascomprisedofeightmembersandtheDirector-GeneraloftheDepartmentofEmployment,EconomicDevelopmentandInnovation.
BoardMembers’ProfilesMr Don Morris AOChairmanDonhasspenthiscareerinadvertisingandcommunications.AsManagingDirectorofD’arcyMacManus&MasiusAdvertisinghejoinedMojoAustraliain1979asoneofthreefoundingprincipalsandshareholders.Donlaterchairedthecompanyuntilhisretirementin1995.In1989,hewasappointedinauguralDeputyChairmanofTheTourismTaskforce.HejoinedtheboardofdirectorsoftheAustralianTouristCommissionin1993andservedtwotermsasChairman.In2002,hewasappointedanOfficerintheOrderofAustraliaforservicestotourism.
Ms Julie McGloneDeputyChairmanJuliehasbeeninvolvedintourismmarketingsincethemid
‘80swhenshejoinedtheAustralianTouristCommissionasManagerofInternationalPublicationsandFilms.HerworkwonseveralPATAawards.Juliehasworkedastraveleditor
fortheAustralian Women’s WeeklyandaseditoroftheRuralPresslifestyletitle,FridayMagazine.SheisapastmemberoftheExecutiveCommitteeoftheAustralianSocietyofTravelWritersandwinnerofthePeregrineResponsibleTourismTravelWritingAward.Juliecurrentlyrunsherownmediaandmarketingcommunicationsconsultancy.
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Ms Pamela Hardgrave PamelalivesandworksonLillydaleFarmstay,afamily-runbusinessthatisamemberofEcotourismAustralia’saccreditationschemeandcurrentlyholdsAdvancedEcotourismstatus.Sheisco-ownerofabeefcattlepropertyandadirectorLillydale,oneQueensland’selite‘HallofFame’tourismawardwinners.Pamisawell-knowntourismidentityandactivememberofthetourismindustryandlocalScenicRimcommunityinsouth-eastQueensland.ATelstraBusinessWomen’sAwardwinner,shewasrecentlyrecognisedforleadershipintheAussieHostProgram,thefirstbusinessinQueenslandtoattainthismilestone.
Mr Tony BakerTonyisQuicksilverManagingDirector,apioneeringreeftourismoperator,whichisAustralia’sleadingGreatBarrierReefcruisecompanyandoneofNorthQueensland’slargestprivateemployers.TonywasformerlytheGroup’sGeneralManagerofCorporateServicesandiscurrentlyChairoftheAustralianMarineParkTourismOperators
(AMPTO)andaboardmemberoftheAllianceofSustainableTourism.HealsositsonGBRMPA’sTourismReefRecreationAdvisoryCommittee.Tonyhasanextensivebackgroundintourism,specificallytourandattractionbasedproductsinQueensland.
Mr Peter Savof Peter’sknowledgeandinvolvementinthetourismaccommodationsectorisextensive,havingworkedinthisindustryforalmost20years.CurrentlyPeterisintheroleofGeneralManager—HotelsattheAnthonyJohnGroup,anaward-winningQueenslandbasedpropertydeveloper.TheGroup’snewHotelsDivisionwaslaunchedin2006tobuildacollectionofhigh-end,boutiquehotels.TheEmporiumHotelinBrisbane,whichopenedinJune2007beingthefirst,hasalreadywonsixindustryawards,includingBestSmallLuxuryHotel,GourmetTravellerTravelAwardsAustralia2009.PeterhasaMasterofCommercialLawandaMasterofBusinessAdministration.
Dr Peter Lynch Peterisprincipalofdcilyncon,aBrisbane-basedprofessionalservicesconsultancy,andalsoactsasanindependentcompanydirector.Hehashands-onmarketingexperienceattheresearcher,productmanager,andmarketingdirectorlevelsincludingexposuretoproductcategoriesincludingfood,financialservices,accounting,legal,projecthomes,transportandresortislands.
Mr Peter Henneken PeterHennekenistheDirector-GeneraloftheDepartmentofEmployment,EconomicDevelopmentandInnovation.PeterwaspreviouslytheDirector-GeneraloftheDepartmentofEmploymentandIndustrialRelations.Hehasalonginterestinthelabourmarketanditsimpactonthelivesofworkingpeople,andhasworkedinallareasoflabourmarketpolicyandregulation.PeterwasappointedasamemberoftheQSuperBoardinDecember2007.HeiscurrentlytheChairoftheBuildingandConstructionIndustry(PortableLongServiceLeave)BoardandtheContractCleaningIndustry(PortableLongServiceLeave)Board.
BoardPerformanceTourismQueenslandhasinplaceaformalandtransparentprocessforassessingandevaluatingtheperformanceofTourismQueensland’sBoardofDirectors,includingindividualdirectors.
Betweenboardmeetings,thereisregularcontactbetweentheChairmanandChiefExecutiveOfficertodiscussmajorpolicyandoperationalmatters,especiallywhensuchmattersarethesubjectofboardinterest,orlikelytobecomeso.
TheChairmanalsomeetswithseniormanagementtodiscussstrategyandoperationalissues.RegularboardpapersinformboardmembersofcurrentandforthcomingstrategicissuesforTourismQueensland’soperationandperformance.Thesepaperscontaintheyear-to-datefinancialperformance.
BoardCommitteesTobetterconcentrateonstrategyandperformancemanagementmatters,theTourismQueenslandBoardhasdelegatedcertaindutiestoboardcommittees.Eachcommitteehasitsowncharterdefiningitsroleandresponsibilities.
9TourismQueenslandAnnualReport2008–2009
AuditCommitteeTheprimaryroleofthiscommitteeistoassisttheBoardofDirectorstofulfilcorporategovernanceresponsibilitiesoverseeingTourismQueensland’sfinancial,operationalandriskmanagementcontrolenvironment.From28Februaryto30June2009,theBoardconsideredAuditCommitteematters.Duringtheyear,issuesaddressedbythecommitteeandthefullboardincluded:
— Reviewingannualfinancialstatementsandreportspriortoboardconsideration
— Reviewingandassessingmanagementreports,internalauditreportsandexternalauditreportsonmattersimpactingthefinancialstatements
— Auditplanning—reviewingandapprovingtheinternalauditplanandagreeingareasoffocusandapproach
— Reviewinginternalandexternalauditreportsandwhereweaknessesincontrolsorprocedureswereidentified,assessingwhethermanagement’sactionstoimprovecontrolsorprocedureswereadequateandappropriate.
— Trackingimplementationofagreedinternalandexternalauditrecommendations
— Reviewingtheriskregister
— Extendingthetermoftheoutsourcedinternalauditfunction
— Assessingindependenceofinternalandexternalauditfunctions.
TheAuditCommitteehasthreemembers:twoboardmembersandonememberappointedbytheDirector-GeneraloftheDepartment.TheChiefExecutiveOfficer,theExecutiveDirectorBusinessPerformanceandPlanning,theDirectorFinanceandtheinternalandexternalauditorsattendAuditCommitteemeetingsasrequestedbythecommittee.Thecommitteealsoholdsdiscussionswiththeauditorswithoutmanagementattending.
CommercialLicenceCommitteeThemembersofthiscommitteewereMrDonMorris,TourismQueenslandBoardChairman;thethenDirector-GeneraloftheformerDepartmentofTourism,FairTradingandWineIndustryDevelopment,BobMcCarthy;TourismQueenslandChiefExecutiveOfficer;TourismQueenslandExecutiveDirectorBusinessPerformanceandPlanningandaQueenslandTreasuryrepresentative.Atitsmeetingof26November2008,theboarddecidedthatthiscommitteewasnolongerrequiredastheQueenslandGovernmenthadterminatedthelicenceearly.
InternalauditInternalauditisresponsibleforadvisingalllevelsofmanagementandtheauditcommitteeonTourismQueensland’sinternalcontrolsystemsandmanagementofbusinessrisk.
InternalauditworkswithmanagementandtheauditcommitteetoalignitsauditprogramwithtourismQueensland’sstrategicriskprofile.
During2008–09,internalauditconductedauditsofcontractmanagementandmediaandmarketingcontracts.
RemunerationCommitteeThiscommitteeensuresthatappropriateremunerationpoliciesaredesignedtomeettheneedsofthecorporationandtoenhancecorporateandindividualperformance.Ithasthreemembers:ChairmanDonMorris,DeputyChairmanJulieMcGlone,and,untilFebruary2009,ChrisWhite.MrTonyBakerwasappointedtothiscommitteeon11August2009.Duringtheyear,thecommitteemetoncewithallmembersinattendance.
CodeofconductTheCodeofConductisintendedtogivestaffaframeworktoensuretheorganisationmaintainsitsprofessionalstandards.ItoutlinestheexpectationsofallstaffandprovidesinformationontheethicalvaluesandbehaviourrequiredinTourismQueensland’sdailybusinessactivities.Adherencetothesevaluesisfundamentaltobuildingarelationshipoftrustbetweenindustry,governmentandthecommunity.
Thecodeappliestoallstaff(whethertheyarebasedintheBrisbaneheadoffice,regionalQueenslandofficesorinternationaloffices),includingtheChairman,boardmembers,contractorsandtheiremployees.Ifthecodeisnotfollowed,performancefeedbackwillensue,withtheoutcomeofthisfeedbackrangingfromcounsellingtoterminationofemployment.
RiskmanagementTourismQueenslandhasanorganisation-wideriskmanagementframework,includingariskmanagementpolicyandariskregister.TheAuditCommitteereviewstheriskmanagementframework,therisksidentifiedandtheirmanagementtoassesswhethermanagement’smitigationprocessesareadequateandappropriate.Thecommitteereviewstherelevanceandcompletenessoftherisksidentified.RiskmanagementisalsomonitoredandconfirmedbytheBoard.
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BoardMeetingsduring2008–09
Name Position Eligibletoattend Attended Appointmentdate Enddate
DonMorris AO Chairman 6 6 10December2004Chairmansince21July2007
Termexpired10December2008
Reappointed23December2008
31May2011
JulieMcGlone DeputyChairman
6 5 26April2005DeputyChairmansince31May2007
Termexpired10December2008
Reappointed23December2008
31May2011
GrantCassidy Member 5 5 15March2007 10December2008
Reappointed8January2009
28February2009
Reappointed1July2009
30June2011
ShaneO’Reilly Member 5 5 15March2007 10December2008
Reappointed8January2009
28February2009
Reappointed1July2009
30June2011
KayleenCollins Member 5 4 15March2007 10December2008
Reappointed8January2009
28February2009
LynGregson Member 5 5 15March2007 10December2008
Reappointed8January2009
28February2009
PeterHenneken Member 0 0 Director-Generalfrom26March2009
current
BobMcCarthy Member 5 4 AppointedtoDirector-GeneralPositionSeptember2007
Director-Generaluntil26March2009
AppointedasD-G’sdelegateon31March2009
1June2009
BryanCoulter 1asBobMcCarthy’srepresentative
1 AppointedasD-G’sdelegateon1June2009
resigned17July2009
SarinaRusso Member 4 1 26April2002 Termended28February2009
ChrisWhite Member 4 4 10December2004 10December2008
Reappointed8January2009 Resigned12February2009
PeterLynch Member 0 0 Appointed1July2009 30June2011
PeterSavoff Member 0 0 Appointed1July2009 30June2011
PamHardgrave Member 0 0 Appointed1July2009 30June2011
TonyBaker Member 0 0 Appointed1July2009 30June2011
AnnSherryAO Member 0 0 Appointed1July2009 30June2011
11TourismQueenslandAnnualReport2008–2009
Auditcommitteemeetings
Name Position Eligibletoattend Attended Appointmentdate Enddate
ChrisWhite Chairman 2 2 10July2007 12February2009
KayleenCollins Member 2 2 10July2007 28February2009
LaurieLongland Member 2 1 6July2007 Noenddate
GrantCassidy Member 0 0 11August2009 30June2011
PeterLynch Member 0 0 11August2009 30June2011
Remunerationcommitteemeetings
Name Position Eligibletoattend Attended Appointmentdate Enddate
DonMorris Chairman 1 1 10December2004 31May2011
JulieMcGlone Member 1 1 26April2005 31May2011
ChrisWhite Member 1 1 10December2004 Resigned12February2009
TonyBaker Member 0 0 11August2009 30June2011
SeniorExecutivesAnthony HayesAnthonywasappointedChiefExecutiveOfficerinSeptember2007.HejoinedTourismQueenslandasExecutiveDirectorInternationalOperationsinMay2005withresponsibilityforTourismQueensland’sinternationalofficesandtheinternationaloperationsteambasedinBrisbane.BeforejoiningTourismQueensland,AnthonyhadalongcareerinmanagementwithQantaswhichincludedheadinguptheairline’sGermanandAustrianoperations.
Steve McRobertsStevewasappointedExecutiveDirectorMarketinginOctober2004withresponsibilityforsettingthestrategicdirectionofTourismQueensland’smarketingactivities.Stevehashigh-levelexpertiseinglobalbrandingthroughhisinvolvementinsomeofAustralia’slargestbrandcampaigns.Hehasabackgroundinsalesandmarketinghavingheldseniorsalesand
marketingmanagementrolesoverthepastdecadewithCarltonUnitedBreweries.
Leanne CoddingtonLeanneisExecutiveDirectorDestinationsandoverseesthedestinationsgroup.ShejoinedTourismQueenslandin1996andhasheldavarietyofpositionsincludingExecutiveDirectorStrategicServicesandExecutiveDirectorHumanResources.ShepreviouslyheldseniormanagementpositionswithHyattHotelsinMelbourneandCanberra.
Michelle ClarkeMichelleistheExecutiveDirectoroftheBusinessPerformanceandPlanninggroupandjoinedTQinNovember2007afterthreeyearsatSuncorpTreasurywhereshewasresponsibleforstrategyandfinance.Michelle’sbackgroundincludescorporatefinance,financialmanagementandprojectmanagementinvariousroleswithinQueenslandTreasuryCorporation.
Wendy HarchWendywasappointedExecutiveDirectorInternationalinJanuary2009.Wendyhasalongcareerinthetourismindustry.ShewaspreviouslyTourismQueensland’sRegionalDirector,China,HongKongandTaiwanandpriortoTourismQueenslandsheworkedforaJapaneseinboundtouroperatorontheGoldCoast.
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OrganisationChart
MiniSTER fOR TOuRiSM
TQ BOARD
CHiEf ExECuTivE OffiCER
MARkETinG GROuP
DESTinATiOnS GROuP
BuSinESS PERfORMAnCE AnD
PLAnninG GROuP
inTERnATiOnAL GROuP
inDuSTRy innOvATiOn
inTERnATiOnAL OPERATiOnS
AviATiOn AnD ECOnOMiCS AMERiCAS
STRATEGy AnD RESEARCH
DESTinATiOn PLAnninG AnD
DESiGn
HOnG kOnG, CHinA AnD TAiWAn
BuSinESS SOLuTiOnS AnD TECHnOLOGy
GOLD COAST AnD HinTERLAnD
EuROPE
LEGAL AnD RECORDS MAnAGEMEnT
finAnCE AnD OPERATiOnS
BRiSBAnE AnD SOuTH EAST
QuEEnSLAnD COunTRy
JAPAn
SunSHinE COAST AnD fRASER COAST
kOREA, inDiA, GuLf COunTRiES, RuSSiAn
AnD inBOunD
WHiTSunDAyS, iSLAnDS Of THE
GREAT BARRiER REEf AnD MACkAy
nEW zEALAnD AnD THE PACifiC
CEnTRAL QuEEnSLAnD AnD SOuTHERn GREAT
BARRiER REEf
SOuTH EAST ASiA
THE TROPiCS AnD THE GREAT BARRiER REEf
uk, iRELAnD AnD nORDiC REGiOn
OuTBACk (inCLuDinG GuLf AnD
WESTERn DOWnS)
BRAnD AnD MARkETinG SERviCES
MARkET ACTivATiOn AnD PuBLiCiTy
DiGiTAL MARkETinG
PEOPLE AnD LEADERSHiP
CORPORATE AnD GOvERnMEnT RELATiOnS
13TourismQueenslandAnnualReport2008–2009
ExternalScrutinyTourismQueenslandwasthesubjectoffourexternalreviewsduring2008–09:
TheQueenslandTourismNetworkReviewbytheStaffordGroupwhichrecommended:
— TourismQueenslandandtheregionaltourismorganisationsmorecloselyalign
— Thenumberoftourismregionsberationalised
— Therearemoreopportunitiesforcoresupport
— Moresupportbeprovidedtolocaltourismorganisationsandindustryatalocallevel
— Partnershipswithlocalgovernmentandlocaltourismbusinessesbestrengthened
— Theroleofthe(former)DepartmentofTourism,RegionalDevelopmentandIndustrybemoreclearlydefined.
AsaresultoftheMinister’sresponsetothereview,TourismQueenslandimplementedthefollowing:
— Sevennewtourismzoneswerecreated
— TourismQueenslandregionaliseditsdestination-focusedresources,appointingaZoneDirectorwithineachzonetoworkcloselywithlocalindustryandstakeholders
— TourismQueenslandfine-tuneditsdirectionandfocusintegratingsomespecialistmarketactivitiesintomainstreamdestinationactivityandtransferringleadresponsibilityforpolicyandinfrastructureprojectstothedepartment.
FormerTourismMinisterDesleyBoyleMPsubsequentlydirectedtheTourismQueenslandChairmantoconductanindependentreviewofTourismQueensland’soperations.ThisreviewwasconductedbyDavidWilliams.HisrecommendationswerepresentedtoMinisterBoyleinFebruary2009.TherecommendationswereconsideredbytheMinisterandTourismQueenslandChairmanandincorporatedintoTQ’s2009–10corporateplanningasappropriate.Thisprocessisongoing.
TourismQueenslandwasalsoincludedin:“BrokeringBalance:APublicInterestMapforQueenslandGovernmentBodies”bySimoneWebbeandPatrickWeller,publishedinMarch2009.ThisreviewrecommendedthatTourismQueenslandbeabolishedanditsfunctionstransferredtoasuitabledepartment.InAprilthePremierannouncedthatTourismQueenslandwouldnotbeabolishedandwouldremainastatutorybody.
Eachyear,anexternalauditofthefinancialreportsisconducted.AsthedelegateoftheAuditor-GeneralofQueensland,WHKHorwathissuedanunqualifiedauditreportforTourismQueensland’sfinancialstatementsfor2008–09on13August2009.
14
Outback(includingGulfandWesternDowns)
TheTropicsandtheGreatBarrierReef
Whitsundays,IslandsoftheGreatBarrierReefandMackay
CentralQueenslandandSouthernGreatBarrierReef
SunshineCoastandFraserCoast
BrisbaneandSouthEastQueenslandCountry
GoldCoastandHinterland
VisitorstoQueensland
Tourismcontributes$8.8billiontotheQueenslandeconomyandaccountsfor4.5%ofQueensland’sGrossStateProduct(GSP).
Overnightinterstatevisitors(35.5%)contributedmosttotourismGSPinQueensland,followedbyovernightintrastatevisitors(28%)andinternationalvisitors(20.6%).
In2008–09theQueenslandtourismindustryfacedsomemajorchallengesincludingtheimpactoftheglobalfinancialcrisis,anoilspillinMoretonBayandtheadventoftheH1N1‘swineflu’virus.
IntheyearendingJune2009,domesticovernightvisitorstoQueenslandtotalled16.1million,domesticdayvisitorstotalled31.4millionandinternationalvisitorstotalled2million.
(Source:Tourism Satellite Accounts,2006–08;Queensland;National Visitor Survey,YearendedJune2009;andInternational Visitor Survey,YearendedJune2009)
VisitorExpenditureTotalexpenditurebyvisitorstoQueensland:
$18.6 billion(down3%comparedwithyearendedJune2008)
Expenditurebydomesticovernightvisitors:$11.4 billion(down9%)
Expenditurebyinternationalvisitors:$4.0 billion(up0.2%)
Expenditurebydayvisitors:$3.2 billion(down0.3%)Source:TourismResearchAustralia,yearendedJune2009
TotalexpenditureinQueensland
0
3
6
9
12
15
Domesticovernightvisitors Internationalvisitors Domesticdayvisitors
11.4
4.03.2
$bill
ion
Accommodation(yearendJunedatanotavailableattimeofpublishing)
Therewere17,985,451roomnightsoccupiedinQueenslandestablishmentsintheyearendedMarch2009,a2%declinefromtheyearendedMarch2008.Source: Survey of Tourist Accommodation, year ended March 2009)
Averageroomoccupancyrates–totalestablishments
0
10%
20%
30%
40%
50%
60%
70%
80%
Mac
kay
Bris
bane
Nor
ther
n
Gol
dCo
ast
Fitz
roy
Suns
hine
Coa
st
Bun
dabe
rg
Dar
ling
Dow
ns
Out
back
TNQ
Fras
erC
oast
Whi
tsun
days
15TourismQueenslandAnnualReport2008–2009
DomesticVisitorsVisitorstoQueenslandrepresented24%ofalldomesticvisitorsinAustraliaintheyearendedJune2009.VisitornightsinQueenslandrepresented26%ofthetotaldomesticvisitornightsinAustraliaintheyearendedJune2009(down0.7%).
DomesticvisitornightsinQueenslandtotalled67.6millionintheyearendedJune2009(down11%),including31.4millioninterstatevisitornights(down16%)and36.2intrastatevisitornights(down5%).(Source: National Visitor Survey, year ended June 2009)
Purposeofvisitfordomesticovernightvisitors
Holiday VFR Business Other
Brisbane GoldCoast SunshineCoast TNQ0
10%
20%
30%
40%
50%
60%
70%
Domesticholidayvisitors
Queensland NewSouthWales Victoria
2.4
4.9
2.8
7.3
1.9
5.5
Interstate Intrastate
0
2
4
6
8
10
12
Num
bero
fhol
iday
vis
itors
(mill
ions
)
InternationalVisitorsIntheyearendedJune2009,internationalvisitorstoQueenslandrepresented40%ofallinternationalvisitorsinAustralia.Atotalof39.9millioninternationalvisitornightswerespentinQueensland(up2%),whichequatesto23%ofthetotalinternationalvisitornightsspentinAustralia(down1.3%).
Ofthe2.0millioninternationalvisitorstoQueensland,405,000(20%werefromNewZealand(down4%).
OthersignificantmarketsincludedtheUK(12%),Japan(12%)theUnitedStates(8%)andChina(7%).(Source: International Visitor Survey, year ended June 2009)
Internationalholidayvisitors
Totalinternationalholidayvisitors %ofTotal
QLD 1,454,000 52.2
NSW 1,525,000 54.8
VIC 747,000 26.8
TotalAustralia 2,785,000 100.0
(State by state percentages can total more than 100% as visitors can travel to more than one state)
Internationalholidayvisitors
0
0.5
1.0
1.5
2.0
2.5
3.0
Num
bero
fint
erna
tiona
lhol
iday
vis
itors
(mill
ions
)
NewSouthWalesQueensland Victoria
TotalAustralia
1.451.53
0.75
2.79
16
Queenslandinternationalsourcemarkets
NewZealand 405,000
UnitedKingdom 250,000
Japan 238,000
Europe(excl.UK&Germany)234,000
USA 157,000
China 138,000
Germany 80,000
Korea 65,000
Canada 53,000
Taiwan 49,000
Singapore 45,000
Malaysia 41,000
HongKong 35,000
India 30,000
OtherAsia 24,000
Indonesia 14,000
Thailand 8,000
OtherCountries 148,000
Total 2,012,000
Queensland’stopinternationalsourcemarkets
Europe(excl.UK&Germany)Japan
UnitedKingdom
NewZealand USA China
405,000
250,000 238,000 234,000
157,000 138,000
0
1
2
3
4
5
Num
bero
fint
erna
tiona
lhol
iday
vis
itors
(000
,000
)
Outlookfor2009–10
SinceSeptember2008,theglobalfinancialhasimpactedallindustriesincludingtourism.
TheTourismForecastingCommitteeestimatesthat,onanationallevel,therewillbea4%fallininternationalarrivalsto5,365,000anda3.9%fallindomesticvisitornightsto261millionin2009.Thedeclineininternationalvisitorarrivalssuggeststheinboundtourismsegmentislikelytofaceitsworstcalendaryearperformancesince1989,wheninboundtravelfell7.5%duetothepilotstrike.Thisforecastalsoassumesamuchworseperformancethan2003(down2.0%,duetoSevereAcuteRespiratorySyndrome)andin1998(down3.5%,primarilyduetotheAsianFinancialCrisis).
TheTourismForecastingCommitteeindicatesthat,whiletheexpectedrecoveryineconomicconditionsin2010willsupportdomestictourism,theassociatedincreaseinthevalueoftheAustraliandollaraswellashighercostsofpetrolandairfaresmaysubdueanyupswing.
Growthininternationalvisitorarrivalsisexpectedtoresumein2010withinternationalvisitorarrivalsforecasttobe5,529,000(+3.1%).Source: Tourism Forecasting Committee Forecast 2009, Issue 1
17TourismQueenslandAnnualReport2008–2009
StrategicDirection
18
Tourism Queensland Performance
OverviewTourism Queensland contributes to the Queensland Government’s TowardQ2 ambition of Strong — Creating a diverse economy powered by bright ideas. It maintains a network of international offices and works closely with Queensland’s regional tourism organisations, government agencies, industry and the community to:
— provide industry leadership to ensure the ongoing development of a strong and sustainable tourism industry in Queensland
— deliver effective tourism marketing to grow leisure visitation, length of stay and expenditure in all of the state’s destinations particularly for the benefit of Queensland’s economy and job creation
— further develop tourism destinations by identifying new and enhanced tourism experiences and products as well as through increased presence in each tourism zone.
Review of Performance— promoted Queensland internationally through furthering
trade relationships and aviation partnerships and public relations, media, digital and consumer marketing activities. A key highlight was the delivery of the second stage of the Islands of the Great Barrier Reef campaign via The Best Job in the World initiative
— coordinated domestic marketing campaigns for Queensland’s destinations. Key highlights included thevToo Easy interstate campaign and the Home Grown direct to operator campaign delivered under the Queensland Tourism Assistance Package
— continued to support the growth of Queensland’s international and domestic aviation access and capacity by approaching Jetstar, Continental Micronesia, Cathay Pacific, China Airlines, Qantas, V Australia, Virgin Blue and Viva Macau. This activity was assisted by the Queensland Tourism Assistance Package
— executed the outcomes of the Tourism Network Review by implementing new zone teams and increasing Tourism Queensland’s regional presence
— during the year the licence of Tourism Queensland’s former commercial division, Sunlover Holidays, to the AOT Group was cashed out, and the intellectual property sold to AOT Group.
Future Developments— increase retail/tactical activity in domestic markets
— maintain a strong international presence whilst increasing the focus on Chinese and New Zealand markets
— continue to implement the global brand strategy through marketing activity, strategic brand direction and management, the identification of the global target audience, alignment to source markets, experience identification and addressing product gaps
— focus on industry development via increased regional presence and assistance to smaller operators.
Tourism Queensland Notes
2008–09 Target/Est.
2008–09 Est. Actual
2009–10 Target/Est.
Value of media and publicity generated by Tourism Queensland’s activities in domestic and international markets
1 $370 million $574 million $348 million
Value of cooperative investment in marketing campaigns 10.8 million 10.3 million 10.2 million
Number of Queensland Tourism Strategy initiatives implemented 54 54 58
Number of unique visitors to Tourism Queensland’s websites 1 6.1 million 13.4 million 6.75 million
Number of subscribers to email database for market activity 400,000 410,000 450,000
State Contribution ($000) 49,070 46,853 43,536
Other Revenue ($000) 14,428 23,504 11,449
Total Cost ($000) 63,498 70,357 54,985
Any variance between figures in the 2008–09 Queensland State Budget Service Delivery Statements — Department of Tourism, Regional Development and Industry and this document is the result of estimated actuals published prior to the end of 2008–09
19Tourism Queensland Annual Report 2008 – 2009
TourismQueenslandCorporatePlan2008–2012
OurVisionAsagloballeaderindestinationmanagement,ourvisionistobethechampionofworld’sbestpracticeinsustainabletourism.
OurTargetMarketsTourismQueensland(TQ)focusesontheholidayandvisitingfriendsandrelativesmarketswithafocusoninternational,interstate,andintrastatemarkets.
WhoWeAreWearetheleadcreativeorganisationfortourisminQueenslandandagloballeaderindestinationmanagement.
TourismQueenslandCorporatePlan2008–2012asagreedon01July2008.
WhatwedoSpecifically,ourchallengesincludehowto:
— CapitaliseonourglobalreputationasamustseepartofanAustralianholidayandexpandtheconsumers’knowledgeofdestinationswithinQueensland
— Mitigatetheimpactsofshocksontheindustrythroughsustainabledevelopment
— Facilitatetheinvestmentinindustrydevelopmentandtourism-relatedinfrastructurethatmeetstheneedsoftheconsumersandthegrowingQueenslandpopulation
— CountertheincreasingoverseastravelbyAustralians— MinimisetheimpacttoQueenslandoftheglobal
contractionofaviationservicesduetoincreasedoilpricesandlatedeliveryoflargeraircraft.
OurResponsibilityandFunctionsOurprimaryresponsibilityistofacilitatethepromotion,marketinganddevelopmentoftourismandtraveltoandwithinQueensland.
Ourfunctionsare:— tofacilitatethepromotionandmarketing,domestically
andinternationally,oftourismandtravel— tofacilitatethedevelopmentofthetouristandtravelindustry— tofacilitatethemakingoftourismandtravelarrangements— tofacilitatetheprovisionoftourismandtravel
informationservices,and— toprepareaStatetouristandindustrystrategicmarketing
planinextensiveconsultationwiththetouristindustry,thegeneralcommunityandappropriatedepartments.
TourismQueensland’s8KeyResultAreas
1 Weprovideleadershipintourismcoordination,partnershipsandindustryengagement
2 Wefacilitateinvestment,infrastructureandaccessgrowththrougheffectivecoordination
3 WeinfluenceeffectivetourismworkforcedevelopmentinQueensland
4WeensureindustrydevelopmentandmarketingsupportsaQueensland-stylevisitorexperience
5WefacilitatesustainableaccesstoanddevelopmentofQueensland’snaturalenvironmentandculture
6 Weprovideinsightsandresearchasthebasisfordecision-making
7 Weoperateasaknowledgeandperformance-drivenorganisation
8 Wemaintainastreamlinedandinnovativebusinessenvironment
OverarchingStrategiesfor2009–10— Increaseleisurevisitorexpenditureforall
Queenslandzones
— Implementthenewmarketingstrategy(globalbrandstrategy)
— Focusonbigandsmallindustryoperators
— Brandedretailfocus
— Consolidatesourcemarkets(maintain,groworexplore).
20
kEy RESuLT AREAS
1.Weprovideleadershipintourismcoordination,partnershipsandindustryengagement.
QueenslandTourismStrategyTheQueenslandTourismStrategy(QTS),launchedin2006,outlinespriorityprojectsforstakeholdersandagenciestoundertakeoverthenextdecadetogrowtourismacrossthestate.
38ofthe56QTSactionsledbyTourismQueenslandinthefirstfouryearactionplanhavebeencompletedandanother10areontrackforcompletionwithintheallocatedtimeframe,whilesevenfaceminordelays.Oneactionwasdiscontinued,supersededbyotherinitiativesdeliveredin2008–09.
FollowingarecentQueenslandGovernmentannouncementthat$36millionhadbeenallocatedoverthreeyearsfrom2009/10tosupporttheQueenslandtourismindustry,areviewofthenextthreeyearQueenslandTourismStrategyactionplaniscurrentlyunderway.Thereviewaimstoensuretheactionsunderthestrategyremainrelevantandresponsivetoindustryneedsandshiftsintheglobaltourismenvironment.
ForacopyoftheQTSvisit:www.qldtourismstrategy.com.au
DestinationmanagementTourismQueenslandprovidesstrategicindustryleadershipthroughitsdestinationmanagementapproach.TourismQueenslandcoordinatesstakeholdersintheplanning,development,marketingandapplicationofresourcestogrowtourismineachQueenslanddestinationforthebenefitofthelocaltourismindustryandthewidercommunity.
In2008–09,followingtherecommendationsoftheQueenslandTourismNetworkReview,TourismQueenslanddeployedadirectortoeachofseventourismzonesthroughouttheState.ThesedirectorsprovideindustrysupportandmarketintelligencetoensureTourismQueensland’sactivitiesareresponsivetotheneedsofthedifferentdestinationswithinQueensland.
GovernmentrelationsTourismQueenslandworkscloselywiththeDepartmentofEmployment,EconomicDevelopmentandInnovationaswellasothergovernmentagenciestoensureaholisticresponsetotourismindustryneeds.
TourismQueenslandprovidesinformationandadvicetothedepartmentandMinisterforTourismabouttourismindustryissuesandTourismQueenslandactivities.
RepresentingQueenslandindustryTourismQueenslandledandactivelyparticipatedinkeytourismindustryforumsincludingtheAustralianStandingCommitteeonTourism(ASCOT),DestinationAustraliaMarketingAlliance(DAMA)andtheNationalTourismIncidentResponseGroup(NTIRG).
2008–09PerformanceReport
21TourismQueenslandAnnualReport2008–2009
ConversationswithTQIn2008–09TourismQueenslandheldaseriesofworkshopswithtourismoperatorsinQueensland’smajordestinationstoensureTourismQueensland’splanneddestinationactivityfor09–10wasresponsivetolocalindustryneeds.
CrisisresponseTourismQueenslandhostedtimelyindustrybriefingsonissuesincludingtheemergenceofH1N1(swineflu)andtheMoretonBayoilspill.TourismQueenslandsubsequentlyledthe$750,000Looking Better than Evercampaign,supportedbyQueensland’stourismindustry,toregainmarketconfidenceintheaffecteddestinationsofMoretonBay,theSunshineCoastandFraserCoast.
QueenslandTourismAwardsTourismQueenslandproducedthe2008QueenslandTourismAwardsinpartnershipwiththeQueenslandTourismIndustryCouncil,whichcoordinatestheentryandjudgingprocess.HeldattheBrisbaneConventionandExhibitionCentre,theeventattractedmorethan900guestsandcelebratedtheachievementsoftheQueenslandtourismindustry.
PublicationsTourismQueenslandproducesavarietyofpublicationstokeepindustryinformedofthelatestnews,opportunitiesandissues.Theseincludeaweeklyemailnewsletter,Tourism on Q,distributedtomorethan5200industrymembersandStats on Q,providinganalysisofthelatesttourismresearchdata.
TourismQueenslandprovidescomprehensiveinformationonitscorporatewebsite(www.tq.com.au),whichincludesadedicatedresearchsection,tourismnewsandindustryinformationandreferrals.
TourismQueenslandalsoworkstokeepthecommunityabreastoftourismindustryissuesandnewsthroughregularmediareleases.
G’day! Enjoy your stay!TheG’day! Enjoy your stay!communityengagementcampaignencouragedQueenslanderstomakevisitorsfeelwelcometoincreaseword-of-mouthrecommendationofQueenslanddestinations.In2008–09communityserviceannouncementmediaplacementswereestimatedtobeworth$521,000.
22
kEy RESuLT AREAS
2.Wefacilitateinvestment,infrastructureandaccessgrowththrougheffectivecoordination.
TourismOpportunityPlansTourismQueenslandhasbeenworkinginpartnershipwithregionaltourismorganisationstodevelopTourismOpportunityPlans(TOPs),formerlyknownasRegionalTourismInvestmentandInfrastructurePlans.TOPsidentifysustainabletourismproductdevelopmentopportunitiesforeachregionandassociatedinfrastructurerequirements.
ThefollowingTOPshavebeencompleted:
— Whitsundays/Mackay
— Brisbane
ThefollowingTOPsaredueforcompletionin2009/10:
— TropicalNorthQueensland
— FraserCoast/Bundaberg
— SouthEastQueenslandCountry
— GoldCoast
— CentralQueensland
— TownsvilleNorthQueensland
— Queensland’sOutback(includingGulfandWesternDowns)
— SunshineCoast
AviationTourismQueenslandworkstomaintainanddevelopthefrequencyandcapacityofdomesticandinternationalaviationservicestoQueenslanddestinations.Thisisachievedbypresentingdetailedbusinesscasestoairlines,cooperativemarketing,providinginputtotheQueenslandGovernmentAviationSteeringCommittee,gatheringmarketandindustryintelligenceanddevelopingeffectivepartnerships.
Throughout2008–09,globaleconomicchallengesandtheoutbreakofInfluenzaA(H1N1)impactedheavilyontheairlineandtourismindustries.Demandforairservicesdeclineddomesticallyandinternationally,puttingpressureonairlinestofillseats.Inlinewiththisfallindemand,airlinesmadeadjustmentstotheirnetworksglobally,resultingincapacityreductionsinsomeservicestoQueensland.
TourismQueenslandnegotiatedwithdomesticandinternationalairlinesinabidtomaintaincurrentlevelsofcapacityandimproveairaccesstoQueensland’stourismdestinations.In2008–09thisfocuswassupportedthroughtheallocationof$1.5million,undertheQueenslandGovernment’sTourismAssistancePackage,toencourageairlinestorestorewithdrawnroutesandsupportnewservicesthroughcooperativemarketingincentives.Additionally,throughtheQueenslandInvestmentIncentiveScheme(QIIS),TourismQueenslandaccessedcooperativemarketingfundsfromtheQueenslandGovernmenttoencourageinternationalairlinestoestablishnewroutesintoQueensland.
Despitethetougheconomicconditions,internationalcapacitytoQueenslandgrewbyfivepercentyearonyearduringtheNorthernSummerschedulingperiod(April–October2009).
Keyinternationalroutedevelopmentsuccessesfor2008–09included:
— ThelaunchofVAustralia’sthreetimesweeklyLosAngeles-BrisbaneserviceinApril2009
— ThecommencementofdailyreturnflightsbyJetstarbetweenAucklandandtheGoldCoastinApril2009
— AnincreasefromtwotofourflightsperweekontheContinentalMicronesiaGuamtoCairnsroutefromMarch2009
— AseconddailyservicebetweenDubaiandBrisbaneoperatednon-stopbyEmiratesfromFebruary2009
— OperationofsixcharterflightsbyQantasontheHongKongtoCairnsrouteduringthe2009ChineseNewYearperiod
— OperationoffivecharterflightsbyChinaAirlinestoBrisbaneandCairnsduringthe2009ChineseNewYearperiod
— NewdailyJetstarservicesbetweenOsakaandtheGoldCoastandTokyoandtheGoldCoastwerelaunchedinOctober2008andDecember2008respectively,followingthecessationofJetstarservicesfromOsakaandNagoyatoCairns
— ThecessationofQantasservicesfromTokyotoCairnsandBrisbaneinDecember2008andsubsequentintroductionofdailyJetstarservicesbetweenTokyoandCairns
— IncreasedcapacityonCathayPacific’sBrisbaneservicesfromNovember2008
— NewflightsbetweenBrisbaneandtheSolomonIslands,SamoaandPapuaNewGuinealaunchedbyPacificBluethroughouttheNorthernWinter08andNorthernSummer09schedulingperiod
— AthreetimesweeklyJetstarGoldCoasttoCairnsservicefromFebruary2009tore-establishalinkbetweenwesternJapanandCairns.
23TourismQueenslandAnnualReport2008–2009
— AnewdailyVirginBlueservicebetweenSydneyandHamiltonIslandfromJuly2009
— ThecommencementofdailyVirginBlueservicesbetweenTownsvilleandCanberra,theGoldCoast,CairnsandRockhamptoninApril2009
— ThelaunchofdailyservicesbetweenAdelaideandtheGoldCoastbyTigerAirwaysinMarch2009
— 11newQantasLinkservicesbetweenTownsvilleandMountIsafromMarch2009.
CruiseshippingCruiseshippingcontinuestobeavaluablesectorofQueensland’stourismindustry.TourismQueensland’sactivityinthissectorhasbeenfocusedonusingestablishedworkingrelationshipswithcruisecompaniestopromotetheinclusionofQueenslandportsinfuturecruiseitineraries.
TourismQueenslandisalsoassistingtheDepartmentofEmployment,EconomicDevelopmentandInnovationtoupdateQueensland’sCruiseShippingPlan.
kEy RESuLT AREAS
3.WeinfluenceeffectivetourismworkforcedevelopmentinQueensland.
TourismQueenslandcontinuedtoplayaleadroleinavarietyofworkforcedevelopmentprojectsincludingsupporting11tourismoperatorstoattendabusinessdevelopmentprogramtoliftbusinesscapacityandviability.
TourismQueenslandassistedtourismoperatorstoadoptbest-practicesustainabletourismoperationstodriveashifttowardsQueenslandbecomingasustainabledestinationandcommunity.InNovember2008TourismQueenslanddevelopedawebportaltoprovidethetourismindustrywithaccurateandtimelyinformationonallaspectsofbusinesssustainability,www.tq.com.au/sustainability.TourismQueenslandcontinuedtobeanactivememberoftheAustralianStandingCommitteeonTourismClimateChangeSub-Committee.
TQcontinuestoworkcollaborativelywiththeQueenslandTourismIndustryCouncil,theDepartmentofEducationandTrainingandtheDepartmentofEmployment,EconomicDevelopmentandInnovation,inidentifyingopportunitiestosupportworkforcedevelopment.
24
kEy RESuLT AREAS
4.WeensureproductdevelopmentandmarketingsupportsaQueensland-stylevisitorexperience.
MarketingTourismQueenslandundertakesmarketingactivitiesdomesticallyandinternationallyincluding:
— Queenslandbrandandretailcampaigns
— brandmarketingforQueenslanddestinationsandexperiences
— alliancesandpartnerships
— traderelationships
— destinationpublicityandmediaactivities
— digitalmarketing
— cooperativemarketingwithindustrypartners
MarketinginvestmentTourismQueensland’stotalinvestmentinmarketingforthe2008–09financialyearwas$38.1million.
Thisincludesindustrycooperativemarketingcontributionsof$10.6million.Thetotalof$38.1millioniscomprisedof:
— $22.5millioninwhole-of-stateanddestination-specificdomesticmarketingprograms
— $15.6millionininternationalmarketingprograms
GlobalBrandStrategyIn2008TourismQueenslandbegandevelopingaglobalbrandstrategytobuildasustainable,compellingandeffectivebrandforQueenslandtodefinethequintessentialAustralianexperience.
Thisstrategywillbeimplementedin2009/10andaimsto:
— differentiateQueensland
— provideconsistentmessagesabouttheQueenslandholidayexperience
— strengthenQueensland’scompetitiveadvantage
— growQueensland’sbrandequity
— increaseregionaldispersal
ThestrategyhasidentifiedarangeofdomesticandinternationalmarketsegmentsandwilldriveallfuturedomesticandinternationalmarketingactivitybyTourismQueensland.
Workshopswereconductedwiththe14regionaltourismorganisationsonTourismQueensland’stargetaudiencesandcommunicationstrategies.
The Best Job in the WorldCampaignInJanuary2009,TourismQueenslandlauncheditsfirstglobalconsumercampaignanditsmosthighprofileandsuccessfulcampaigntodate:The Best Job in the World.ThecampaignwasthesecondphaseoftheIslands of the Great Barrier ReefactivityandwasTourismQueensland’smajorinternationalcampaignfor2008–09.
Thedigitalandnewsmedia-drivencampaigncentredonaquesttofindcandidatesforThe Best Job in the World.InMay2009,MrBenSouthallfromtheUnitedKingdomisannouncedasthesuccessfulcandidateandinJulybeganhis$150,000six-monthcontractasthelive-incaretakeroftheIslandsoftheGreatBarrierReef.AspartofhiscontractMrSouthallisrequiredtoreportbacktoTourismQueenslandheadquartersviaweeklyblogs,aphotodiary,videoupdatesandmediainterviews,promotedthrougharangeofTourismQueensland’sglobalmarketingandpublicrelationschannels.
ThehighlightsofThe Best Job in the World:
— Morethan34,000applicationsfrommorethan200countries.
— Morethan$370millioninestimatedglobalmediaexposure(asatAugust2009).
— HighprofileexposureforQueenslandinmarketswhereTourismQueenslanddoesnothavedirectmarketingrepresentation.
— AswagofawardsincludingeightawardsattheCannesLionsInternationalAdvertisingFestival.ThecampaignwonmoreGrandPrixawardsatasinglefestivalthananyothercampaignduringtheFestival’s55-yearhistory.
— Significantincreasesininterestandbookingsthroughspinofftacticalcampaigns.
25TourismQueenslandAnnualReport2008–2009
DomesticmarketinghighlightsMajordomesticmarketingactivitiesin2008–09included:
Too EasyInterstateCampaignLaunchedinJuly2008,thisone-monthcampaignofferedthreenightsforthepriceoftwodealsthroughSunloverHolidays.Withaninvestmentof$1millionitgeneratedthesaleofmorethan16,000roomnights,whichtranslatestoanestimated$9.5millioninvisitorexpenditure.ThiscampaignwasfundedundertheQueenslandGovernment’s$4millionTourismAssistancePackage.
Home Grown —Queensland(intrastate)direct-to-operatorcampaignInanefforttoreducewholesaleoverheadcostsfortourismoperators,particularlysmalleroperators,theHome Growncampaignwasdesignedtoputconsumersindirectcontact.The$500,000campaignranduringSeptember2008andincludedpressadvertisingandlistingsontheTourismQueenslandwebsite.Itresultedinmorethan40,000visitorstothecampaignwebsiteand14,000entriesinthecampaign’scompetition.38.5percentofvisitorstothecampaignwebsiteclickedthroughtooperators’websites.ThiscampaignwasfundedundertheQueenslandGovernment’s$4millionTourismAssistancePackage.
Bonus Breaks ThiscampaignencouragedsoutherntouriststotakeaQueenslandshortbreakbypromoting158bonusoffersfromparticipatingoperators,includingfreenights,roomupgradesorbreakfast.Themonth-longcampaignwastimedtocoincidewithAustraliansreceivingtheir‘bonuspayments’undertheFederalGovernment’sstimuluspackage.Itgeneratedapproximately23,655roomnightsorupto$13.4millioninestimatedvisitorexpenditureinQueensland.ItwaslaunchedinMarchandwasapartnershipwithFlightCentre,InfinityHolidaysandVirginBlue.
Queensland Hot HitsTheQueensland Hot Hits campaignwaslaunchedinApril2009andtargetedQueensland’sbiggestintrastatemarket,‘socialfun-seekers’,bypromotingshortbreakdealsthroughpopularradiopersonalitiesandinteractivewebsitebanners.Itranfortenweeksandresultedinover80,000visitorstothecampaignwebsite,andanabove-industryaverageclickthroughrateof0.14percentforbrandtubeplacements.Thecampaign,whichhadadirectcall-to-actiontotheparticipatingtourismoperators,wasexecutedinpartnershipwithJetstarandmorethan35QueenslandoperatorsincludingStellaResortsandtheAccorandVoyagesGroups.
DigitalmarketingTourismQueenslandmanagesarangeofwebsitesincludingthepopularwww.queenslandholidays.com.auandanumberofinternationalwebsites.TheorganisationalsomanagestheQueenslandproductsubscriptionsfortheAustralianTourismDataWarehouse(ATDW)andanetworkofmorethan40distributorwebsites.2008–09saw2286ADTWsubscribersandafurther1797recordshighlightingQueenslanddestinations,eventsandfreeattractions.Thiswasanincreaseofapproximatelysevenpercent.
Keydigitalmarketingachievementsin2008–09included:
— rollingoutTourismQueensland’ssocialnetworkingprogramwithcontentonYouTubeandthedevelopmentofaQueenslandFacebookpage.With8875fanstheQueenslandpagecanbefoundatwww.facebook.com/queenslandaustralia.ATwitterprofilewasalsocreatedforQueenslandandhas5887followers.
— Growthinconsumeremailsubscriberswith460,770subscribersreceivingregularcommunicationsonupcomingevents,specialoffers,competitions,andothercontentencouragingvisitationtoQueensland.
— DevelopmentofaQueenslandiPhoneapplicationallowingvisitorstoaccessQueenslandproductonagooglemapsinterfacetoidentifytourismproductneartheirlocation.Theapplicationliststhe10mostfrequentlyviewedproductsontheATDWnetwork,QueenslandstoriesandincludessubscriptiontotheQueenslande-newsletter.Thisapplicationwasdownloaded4532sinceitslaunchinlateMay2009.
TourismQueensland’svariouswebsitesattracted12,908,532visitsin2008–09.The Best Job in the Worldwebsiteattractedthemosthitswith6,480,268visitors,theQueenslandHolidayssitefollowedwith3,033,102visits.TourismQueensland’sinternational,regionalnetworkandcampaignwebsiteswerealsoverypopular.
PublicityTourismQueenslandworkstogeneratepositivemediaexposureforQueenslandasaholidaydestinationbyworkingwithanumberofpartnersincludingregionaltourismorganisations.
ThemediaandpublicitygeneratedbyTourismQueensland’sactivitiesinQueensland’sdomesticandinternationalmarketsisoneoftheorganisation’skeyperformancemeasures.
In2008–09TourismQueenslandgreatlyexceededitsmediatargetof$370million,generating$704millioninmediaandpublicityvalueindomesticandinternationalmarkets.
ThisachievementcanbeprimarilyattributedtoThe Best Job in the Worldcampaign.
26
ImagelibraryTourismQueenslandmanagesanextensiveimagelibraryhousingmorethan20,000imagesavailableonline.Thisisavaluableresourceforthetourismindustryandmediaensuringup-to-date,professionally-shotimagesofQueenslandareavailableforuseinmagazines,documentariesandtelevisionseriesthroughouttheworld.
MarketactivationThroughout2008–09TourismQueenslandfocusedondevelopingandmarketing16specifictourismindustrymarketsectorsinpartnershipwithkeystakeholders.
Recognisingthatthemajorityofthesesegmentshavereachedamaturestatusinthetourismdestinationmanagementlifecycle,muchofthisactivityhasbeenintegratedintoregionalandstatewideplanning,industrydevelopmentandmarketingactivities.
Aspecialistmarketingandindustrydevelopmentfocuswillbemaintainedfortourisminprotectedareas,indigenoustourismandcruiseshipping.
TourismQueenslandhasnowadoptedanewmarketactivationapproachtodevelopstrategicbusinessopportunitiesthathavethepotentialtofurtherQueensland’scompetitiveadvantage.
InternationalactivityTourismQueenslandhas13internationalofficesorrepresentativesin:
— London
— Munich
— Shanghai
— HongKong
— KualaLumpur
— Seoul
— LosAngeles
— Auckland
— Singapore
— Taipei
— Tokyo
— Osaka
— Mumbai.
Theserepresentativesdevelopandstrengthenin-markettraderelationshipsandundertakepublicrelationsandmediaactivities,digitalandconsumermarketingandformairlinemarketingalliances.
ThekeygoalsofTourismQueensland’sinternationalgroupinclude:
— drivingincreasedvisitorexpenditure
— encouragingvisitordispersalthroughQueensland’sregions
— broadeningthenumberofsourcemarkets,providingstrongandsustainablevisitationtoQueensland.
ThesegoalsareachievedbymaintainingafocusonmaturemarketsthatmakeupthemajorityofQueensland’sinternationalvisitorsandexploringopportunitymarketstoincreasevisitorexpenditure.
Internationalmarketinghighlights2008–09include:
— The Best Job in the WorldcampaignwhichprovideddramaticallyincreasedawarenessofQueenslanddestinationsandnewopportunitiesforQueenslandproductsinpackagingandpartnerships.ThiswasthesecondstageoftheIslands of the Great Barrier Reefcampaignlaunchedin2006
— continuedactivitytopromotesouthernQueenslandundertheGreatSunshineWaycampaign
— targetedcampaignactivity,undertheQueenslandGovernment’s$4millionTourismAssistancePackage,intheUnitedKingdom,UnitedStatesandGermany
— increasedinternationalawarenessofQueensland’sdestinationsthroughhosting260mediaandtradefamiliarisationtours
— encouragingtradepartnersandstrengtheningrelationshipstoincreasethedistributionofQueenslandproduct.AnexamplewashostingQueenslandonStageAsiainpartnershipwithGoldCoastTourismresultedinbuyersfrom12AsiancountriesexpandingtheirknowledgeofQueenslanddestinations,experiencesandproducts,tosellintheirrespectivemarkets
— Queenslandoperatorswereassistedtostrengthentheirinternationalmarketpresencethroughthe‘QueenslandonTour’series
— negotiatedwithinternationalairlinestomaintaincurrentcapacityandtoincreaseairaccesstoQueensland’stourismdestinations.InternationalcapacitytoQueenslandgrewbyfivepercentyear-on-yearduringthenorthernsummerschedulingperiod(April–October2009),despitethetougheconomicconditions
— maintainingastrongQueenslandpresenceattheAustralianTourismExchange2009,heldinMelbourne.ThisincludedtheintroductionofanewthemedQueenslandarea.
27TourismQueenslandAnnualReport2008–2009
Destinationreports
BrisbaneandSouthEastQueenslandCountryBrisbane
— AninterstatemarketingcampaigntargetingSydneyandMelbournewaslaunchedinDecember2008inpartnershipwithVirginBlueHolidaysfocusingontheScenicRim.
— AsimilarinterstatemarketingcampaigninMayandJune2009inpartnershipwithVirginBlueHolidaysfocusedonBrisbane’sMoretonBayandIslands.ThecampaignwastimelysupportforQueensland’stourismindustryinthewakeoftheMoretonBayoilspill.
— Distributionof600,000copiesofthebiannualpublicationofExperience Brisbane MagazineinsertedintoThe Sunday MailinNovember2008andMay2009.
— DevelopmentofBrisbane‘Five-in-One’attractionspass,whichpackagesfivekeyBrisbaneproductforthedomesticandinternationalmarkets.
— InterstatemarketingsupportfortheblockbustereventPicasso & his collectionhostedbytheGalleryofModernArt.
— NationalTVcoverageviaChannel7’sSunriseforexclusiveParisOperaBallet,La Bayadere(QueenslandPerformingArts)andthelandmarkexhibitionfromtheNewYorkMetropolitan,American Impressionism & Realism(QueenslandArtGallery)inJune2009.
South East Queensland Country
— TourismQueenslandworkedinpartnershipwithToowoombaandGoldenWestTourism,SouthernDownsandGraniteBeltRegionalTourismandFraserCoastSouthBurnettTourismtodevelopaSouthEastQueenslandCountryTourismOpportunityPlan.TheplanisduetobereleasedinOctober2009.
— AtourismactionplanfortheScenicRimwasdevelopedinpartnershipwithkeystakeholdersandtheCommunityFuturesTaskforce.Aprioritisationoftheprojectshasbeencompletedandinvestigationwilltakeplaceduring2009–10.
— Traininginitiativesincludingtourismonlinemarketingand‘StayingontopinaDownturn’workshopswereheldintheScenicRiminJune2009.
— The11theditionoftheSouth East Queensland Country Guidewasproducedand145,000copiesdistributedviaatargetedletterboxdropinBrisbaneandthroughvisitorinformationcentresandRACQretailstores.
— Morethan100,000copiesoftheCountry ClubmagazineweredistributedthroughoutSouthEastQueenslandduringeachseasonalquarter.
— TheSouthEastQueenslandCountryConferencewasheldinStanthorpeinNovember2008andprovidededucationandtrainingtomorethan120industryparticipants.
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CentralQueenslandandSouthernGreatBarrierReef— DomesticmarketingactivityundertheCentralQueensland
andSouthernGreatBarrierReefbrandstookplacefromFebruarytoJune2009,withafocusonGorgesandHinterlandandtheCoastandIslandsoftheSouthernGreatBarrierReef.
— TheregionwasfeaturedinQueenslandHolidayse-newsletters,onlinebanneradvertisingandpressfeaturestargetingBrisbane,South-EastQueenslandandregionalminingcommunities.Acampaignwebsitewasalsodeveloped.
— TheCentralQueenslandandSouthernGreatBarrierReefzonealsocontinuedtobepromotedinkeyinternationalmarketsofEuropeandtheUKundertheReef to Outbackinternationalmarketingcampaign.Reef to Outbackwasfeaturedagainatthisyear’sATEandinternationalmarketingopportunitiesdiscussedwithinternationalwholesalers,InboundTourOperatorsandAussieSpecialists.
— TheReef to Outbackmentoringprogramcontinuedtoassisttourismoperatorstodevelopinternationalproduct.Participantsmetwithinboundtouroperatorsresultinginsomenowfeaturingininboundtouroperatorprograms.
— TourismQueenslandimplementedaTourismPipelineProjectinpartnershipwiththeQueenslandTourismIndustryCouncilandBundabergandNorthBurnettRegionTourismtoassistsmallandmedium-sizedtourismenterprisesgrow.ThisinitiativeincludedaproductandskillsgapanalysisandcustomisedbusinesssolutionssuchasbusinessmentoringandAussieHost:anationallyrecognisedcustomer-servicetrainingprogram.
SunshineCoastandFraserCoastfraser Coast
— Afour-monthFraserCoastwhalewatchingcampaigntargetingBrisbaneandsouth-eastQueenslandincludeda‘WhaleBus’operatinginBrisbaneCBD,200,000brochuresdistributedviaThe Sunday Mail,televisionadvertisements,billboardsandonlineactivity.
— AFraserCoastcampaigntargetingSydneyinJune2009aimedtopromotethedestination’snature-basedexperiencesincludingFraserIslandandwhalewatching.
— Acomprehensivedomesticandinternationalpublicitycampaignfortheregion,inpartnershipwithFraserCoastSouthBurnettTourism,includedmediafamiliarisations,pressreleasesandfeaturestories.
— TheregionwaspromotedinternationallytokeysourcemarketsofEurope(includingGermany)throughattendanceatQueensland on TourEuropeandtheGreat Sunshine Waycooperativemarketingcampaign.
— TourismQueenslandextendeditsintegrated Oil Spill Recovery CampaigntoincludetheFraserCoastandtargetedMelbourneandSydney.Thecampaignwasworthinexcessof$750,000andaimedtoinformconsumersthatFraserCoastwas“OpenforBusiness”.
Sunshine Coast
— Aprintandonlineretailcampaigninearly2009targetingSydneyandMelbournewasdevelopedinpartnershipwithTourismSunshineCoast,localtourismorganisationpartners,industryandVirginBlueAirlines.
— TourismQueenslandandTourismSunshineCoastundertookacomprehensivedomesticandinternationalpublicitycampaignincludingmediafamiliarisations,pressreleasesandfeaturestories.
— TheSunshineCoastwasrepresentedinternationallyinthe Great Sunshine Way cooperativemarketingactivity.
— ANatureBasedTourismPlanwasdevelopedtoprovidetourismopportunitiesfortheSunshineCoastHinterland.
— TheSunshineCoastfeaturedintheTourismQueenslandoilspillrecoverycampaignwhichtargetedBrisbane,SydneyandMelbourne.ANewZealandretailcampaignwasalsopartofoilspillrecoveryactivity.
GoldCoastandHinterland— Amonth-longdrivecampaignwaslaunchedin
August2008toaddressdeclinesinintrastatevisitationtotheGoldCoast.
— TourismQueenslandpartneredwithQantasHolidaysandlocaloperatorsforaretailcampaigninOctoberandNovember2008includingmagazine,televisionandonlineadvertisingtoencourageconsumerbookingsontheGoldCoast.
— GoldCoastholidaypackageswerepromotedinSydneyandMelbournemarketsduringJanuary2009inpartnershipwithVirginBlue,BlueHolidays,GoldCoastAirportandGoldCoastTourism.
— 788,000copiesoftheVery Gold Coast MagazineweredistributedthroughoutSydney,MelbourneandBrisbaneinFebruary2009aspartofamajormarketingcampaign.Onlineactivity,outdoorbillboardsandbuspanelsalsosupportedthemagazinedistribution.
— TheGoldCoastregionwasalsopartoftheGreat Sunshine Way promotionattheAustralianTourismExchange(ATE)2009.
— TourismQueenslandworkedinpartnershipwithGoldCoastTourismonthedevelopmentoftheGoldCoastTourismOpportunityPlan(formerlyknownastheRegionalTourismInvestmentandInfrastructurePlan).NinecatalystprojectsidentifiedintheplanwereannouncedinJanuary2009andincludedecologicallysustainableinfrastructure,marineinfrastructureandsportsandentertainmentfacilities.
— TourismQueenslandsupportedtheproductionofaClassicWalksdocumentary,aspartofAustralianGeographic’sBestofAustraliaseries.ThedocumentaryfeaturedtheGoldCoastHinterlandGreatWalk,andairedonChannel9inJanuary2009.
29TourismQueenslandAnnualReport2008–2009
Whitsundays,IslandsoftheGreatBarrierReefandMackayWhitsundays
— TheWhitsundays Eight Great OfferscampaigntargetedSydney,Melbourne,BrisbaneandregionalQueenslandJuly–October2008.
— The90 Days of SummercampaignfromNovember2008toFebruary2009targetedSydneyandMelbournethroughmagazineadvertorials,pressadvertisementsandonlineactivity.
— AWhitsundaysBlueHolidayscampaigninJanuaryandFebruary2009targetedSydney,MelbourneandBrisbanethroughpress,online,outdoorandradioadvertising.
— AworkshopserieswasdeliveredtoWhitsundayoperatorsinNovember2008coveringdomesticandinternationalmarketing,publicrelationsfundamentalsandhowtoworkwiththemedia.
Mackay
— Athree-monthintrastatecampaignwaslaunchedinJunepromotingboating,campingandfishinginMackaytargetingBrisbane.ThiswasapartnershipwithBCF(Boating,CampingandFishing)andNOVAradio.
— FromSeptembertoOctober2008aBlueHolidayscampaignpromotedMackayholidaypackagesandhighlightedtheReef to Rainforestexperience.
— InMarch2009aMackayregionmagazinewasreleasedtoenticevisitorslivingwithin400kmtoextendtheirtripstoMackayintoalongweekendholiday.Thiswassupportedbylocalradiopromotions.
Outback(includingGulfandWesternDowns)— Anoutdooradventurescampaignwaslaunchedin
October2008whichincludedpromotionsthroughmotoringmagazines.
— AnAutumncampaigntookplaceinFebruaryandMarch2009toincreaseawarenessandextendvisitationintheshoulderseason.
— Atwo-monthbrandcampaignwaslaunchedinJune2009tostimulateinterestanddesiretotraveltoQueensland’sOutback.
— TourismQueenslandlaunchedtheQueensland’sOutbackEducationPrograminJune2009,designedtointegrateQueensland’sOutbackexperiencesintheQueenslandschoolcurriculumandencourageOutbackexcursions.
— TheReef to OutbackjourneywaspromotedininternationalmarketsfollowingaGermanmediafamiliarisationinApril2009andparticipationintheStellaTravelServicescampaign,Journey to Australia’s Outback,inNovember2008,leveragingtheinterestcreatedbyAustraliathemovie.
— TourismQueenslandfacilitatedoperatorinvolvementinbusinessdevelopmentcoursessuchas‘MaximiseyourBusinessValue,MaximiseYourBusinessGrowth’andtheReeftoOutbackInternationallyReadyMentoringprogram.
— Atwo-month‘OutbackonSale’campaignfromJune2009attractedarecordnumberofOutbackadvertisers.
30
TheTropicsandtheGreatBarrierReefTropical north Queensland
— AQantasHolidaysretailcampaignpromotingTropicalNorthQueenslandinAugust2008targetedfamiliesnationally,withaspecificfocusonSydneyandMelbourne.
— Atwo-monthGreenSeasoncooperativecampaignwaslaunchedinOctober2008targeting‘activeexplorers’inBrisbaneandregionalQueenslandtoencouragevisitationduringthewetseason.
— TourismQueenslandinconjunctionwithTourismTropicalNorthQueenslandbeganthedevelopmentofaTropicalNorthQueenslandTourismOpportunityPlantoidentifytourisminfrastructureandinvestmentopportunitiesintheregion.
— TheMamuCanopyWalkcommercialisationprojectwasfinalisedprovidingasustainablebusinessventureforIndigenouslandownersoftheMamuLand.
— TheCapeYorkPeninsulaandTorresStraitTourismDevelopmentActionPlanwasimplementedinpartnershipwithgovernmentagenciesandindustrystakeholders.KeyactionsincludedabushcampingandnationalparkstourismplanandfacilitationofindustrydevelopmentoftheregiontoassistparticipationinpublicrelationsandmarketingactivitiesforTropicalNorthQueensland.
— TourismQueenslandworkedwithMissionBeachinitsrecoveryfromCycloneLarrybydevelopinganidentityfortheCassowaryCoastregionandworkingwithindividualoperatorstomaximisetheuseofThe Great Green Wayconcept.
— TourismQueenslandinconjunctionwiththeCassowaryCoastRegionalCouncil,QueenslandTransportandtheDepartmentofEmployment,EconomicDevelopmentandInnovation(FormerlyknownastheDepartmentofTourism,RegionalDevelopmentandIndustry)providedsignificantfundingtowardstheconstructionofMissionBeach’ssafeboatingpontoonatClumpPointboatramp.ThisinitiativewasoneofthekeyprojectsidentifiedintheCycloneLarryProjectReporttomeetthevisitorandcommunityneedsinMissionBeach.
— AVirginBlue/BlueHolidaysretailcampaignpromotingTropicalNorthQueenslandraninFebruary2009targetingSydneyandMelbourne‘socialfun-seekers’toincreasevisitationoverthetraditionallowseasonofFebruary–March.
Townsville
— AMagneticIslandintrastatecampaignraninDecember2008.
— NorthQueenslandfeaturedinanAprilcampaigntosupportthenewVirginBlueTownsvilletoCanberradailydirectservice.
— TourismQueenslandworkedwithTownsvilleEnterpriseonanintrastatetacticalcampaigntargetingthedrivemarketwithin400kmofTownsvilleinMay.
— TourismQueenslandworkedwithTownsvilleEnterpriseLimitedtofinaliseaLocalGovernmentEngagementstrategytoachievebettertourismoutcomesfortheregion.
— TourismQueenslandworkedwithTownsvilleEnterpriseLimitedtodeveloptheTownsvilleNorthQueenslandTourismOpportunityPlanscheduledforreleaseinSeptember2009.
— TourismQueenslandcontinuedtoassisttourismdevelopmentonPalmIsland.
31TourismQueenslandAnnualReport2008–2009
kEy RESuLT AREAS
6.Weprovideinsightsandresearchasabasisfordecision-making.
Keyhighlightsfor2008–09include:
− TourismQueenslandcommencedamajorresearchproject—UnderstandingtheConnectorsMarket:PerceptionsofRegionalQueenslandDestinations—inpartnershipwithTourismResearchAustralia.ThiswillassistregionalQueenslanddestinationsmaximiseproductdevelopmentopportunitiesandcommunicatewithtargetconsumers.Theresearchisduetobecompletedinearly2010.
− ConsumersegmentationmodelswerecompletedforFrance,Italy,SwedenandSouthKoreabasedonmotivationsandattitudestowardslong-haultravelratherthantraditionalsegmentationapproaches(demographiccharacteristics).
− TheperformanceofTourismQueensland’smajoradvertisingcampaignsandthebrandhealthofQueenslandandQueenslanddestinationscontinuedtobemonitoredthroughthecustomisedadtrackingprogram.
− AspartoftheQueenslandTourismStrategy’sgoals,statewideindicatorstomeasuretheenvironmentalandsocialimpactoftourisminQueenslandweredeveloped.TheenvironmentalindicatorsarenowbeingusedasanimportantpartofTourismQueensland’sSustainableRegionsproject.
− ProductandconsumertrendsandinsightswerecommunicatedtoindustrythroughtheperiodicalIdeas and Inspirationnewsletterandotherindustryforums.
− Trackingofthedomesticconsumersegmentshasbeenongoing,andconfirmsstabilityofTourismQueensland’sconsumersegmentationmodel.
− AdomesticsegmentationtoolkitwasdevelopedforinclusioninTourismQueensland’smarketingtoolkit.
kEy RESuLT AREAS
5.WefacilitatesustainableaccesstoanddevelopmentofQueensland’snaturalenvironmentandculture.
ArtsandCulturalTourismAdraftArtsandCulturalTourismStrategywascompleted.Thetwoleadagencies(TourismQueenslandandArtsQueensland)haveundergonesignificantrestructuresandmajorchangesinfocus,andarerevisitingtheformatofthestrategywhilststillmeetingtheoriginalintent.
IndigenousTourismTourismQueenslandhasmaintaineditsfocusonIndigenoustourism,throughthewhole-of-GovernmentIndigenousTourismStrategyandtheCapeYorkandTorresStraitTourismDevelopmentActionPlan.
Nationally,TourismQueenslandparticipatesintheIndigenousTourismGovernmentForumandworkswithTourismAustraliatofacilitateQueenslandIndigenousoperatorinvolvementinmajorindustryevents.
TourismQueenslandalsoprovidesadviceandguidanceandhelpsconnectsIndigenousproductswithkeysourcemarkets.
ProtectedAreasHistorically,TourismQueenslandhasfocusedonecoandnature-basedtourism,howeverasecoandnature-basedtourismarenowrecognisedaspartofthemainstreamtourismindustry,theorganisation’sfocusinthefuturewillbeontourisminprotectedareas.
TourismQueensland’sfocusontourisminprotectedareaswillinclude:
− facilitatinginvestmentandplanningofinfrastructureanddevelopment
− helpingtoaddressregionaltourismissuesinprotectedareas
− providingrepresentationonkeyindustryforums,programsandprojectgroups
− developingregionalecotourismplans.ForexampletheCape York Camping and National Park Tourism Plan,Sunshine Coast Hinterland Nature Based Tourism Plan
− promotingnaturalencountersunderQueenslandexperiencesmarketingactivities.
32
kEy RESuLT AREAS
7.Weoperateasaknowledgeandperformance-drivenorganisation.
CapturinggreatideasandresourceallocationIn2008–09,TourismQueenslandestablishedaProjectAdvisoryGrouptoassessnewprojectsideas,prioritiseplannedprojectsandassistinresourceallocation.TourismQueenslandalsointroducedanewbusinessplanningprocesstoincreasethealignmentofprojectswiththestrategicdirectionoftheorganisation.
Your Say SurveyTheYour SaySurveyfor2009demonstratedTourismQueensland’sstaffsatisfactionatitshighestlevelever.Keyfindingsofthesurveyincluded:
− overallstaffsatisfactionwas97percent(88percentin2008)
− improvementsinorganisation-widemeasuresofintegrity,respectandtrust
− significantimprovementsinlevelsofsatisfactionwithaccountability(delegation,direction,decisions)
− stafffeelclearintheirowngoalsandthoseoftheirGroup
− stafffeelhappywiththeHealthy,WealthyandWiseinitiativesandwiththeirwork-lifebalance.
Performance@TQFrameworkThelaunchofthePerformance@TQframeworkincludedaseriesofleadershipdevelopmentworkshopsattendedbystaff.
RewardandrecognitionHealthyWealthy&WiseInitiativesHealthyWealthy&Wisehasbecomeoneoftheorganisation’scornerstoneprogramsthatengagesemployeeswithnon-monetaryrewards.Itprovidesstaffwithoptionalbenefitsandawiderangeofinformationthataddsvaluetobothworkandpersonallife.Theprogramaimstoincreasejobsatisfaction,work/lifebalanceandhealthingeneral.
Activitiesin2008–09included:
− healthappraisals
− selfdefenceworkshop
− TheSmithFamilytoy&bookappeal
− skinchecks
− firstaidawarenessseminar
− healthycookingworkshop
− fluvaccinations
− financialhealthseminar
− discountedQRtickets
− QSuperseminars.
LearningALearningFrameworkoutliningarangeofspecialisedlearningprogramswasdevelopedtooffervaluableandtargetedlearningopportunitiescustomisedtoeachGroup’sneeds.
33TourismQueenslandAnnualReport2008–2009
kEy RESuLT AREAS
8.Wemaintainastreamlinedandinnovativebusinessenvironment.
Keyachievements− Continuationoffinancialmanagement
processessimplification.
− CompletionofinfrastructureprojectsincludinganupgradetoTourismQueensland’sfirewalls.
− ThecommencementofareviewofthesystemtoreplacethecurrentfamildatabasesystemusedbyTourismQueensland’sInternationalMediaandTradeRelationsteam.
− Completionofthebusinesscontinuityandinternationalconnectivityprojects.
− ContractmanagementtrainingwascompletedforallTourismQueenslandstaff.
— ContinuationofTQIntranetandweeklyinternalstaffnewsletter,Crew on Q.
− Atwo-yearEnterpriseBargainingAgreement(EBA)wasnegotiatedbystaffandmanagement,andcertifiedbytheQueenslandIndustrialRelationsCommissionin2008.TheagreementistitledtheTourism Queensland Employing Office Certified Agreement 2007.
TourismQueenslandrecordsare‘publicrecords’asdefinedinthePublic Records Act 2002.TourismQueenslandappliesQueenslandGovernmentpoliciesandstandardstotheserecordsandisprogressivelyimplementingtherequirementsofInformation Standard 40: Recordkeeping.TourismQueenslandhasimplementedtheTotalRecordsInformationSystem(TRIM)softwaretool,whichhasfacilitatedaneffectiveelectronicdocumentandrecordsmanagementsystemandpropermanagementofcorporaterecords.AllcorporaterecordsareretainedanddisposedofinaccordancewithInformation Standard 31: Retention and Disposal of Public Records.
TQConferenceandAwardsforExcellenceThe2009AwardsforExcellenceandConferencewasheldinFebruary2009.Theawardsrecognisedoutstandingachievementsfrom1January2008—31December2008.
Category Winner(s) HighlyCommended
OutstandingStaffMember
JodieAczel AlisonHorsburgh
OutstandingTeam BestJobintheWorld(allTQStaff)
AndrewParle,MarkKelso,SteveBattle,KatieMills,OlliePhilpot,GraemeManson,GabrielleAshford&SarahTittman
ExcellenceinManagement
BirteZurhold CraigShim
ExcellenceinLeadership
AmyNewman WendyLevy
ToshioWatanabeAward
UK,Ireland&NordicRegionalInternationalOffice(JaneNicholson,LizMulcaster,HayleyLloyd)
MichelleKyung
WendyHallAchievementAward
GlenMiller/EmmaHanson
WorkforceStatistics@30June2009
Demographic
Full-timeequivalent(FTE) 144
FTE staff establishment 150
Complimenttotal BrisbaneFTE—125.4OverseasFTE—18.6Casuals—3Full-time—104Part-time—19FixedTermContract—8Temporaryfull-time—14Temporarypart-time—1
Male 27%
Female 73%
Averageage 36.25
Averagelengthofservice 3.43
Annualisedturnover(permanent)
21%
Absenteeism 1.55%
Staffsatisfaction 97%
34
FinancialSummary
SuccessfuldeliveryofTourismQueenslandservicesrequiresmanagementofcostswithinbudgetandensuringvalue-for-moneyexpenditureinaccordwiththeStateGovernmentprocurementpolicy.Forthe2008-09financialyear,TourismQueenslandhadincomeof$67.83millionofwhich$43.53millionwastheannualgrantfromtheQueenslandGovernment.InNovember2008,$9.7millionwasreceivedwhentheSunloverHolidayslicenceagreementwasterminatedearlyandthebrandsold.Afterrecognisingthelicencefeeandadjustingfortransactioncostsandotheradjustments,incomeof$8.8millionwasrecognised.
Totalexpenditurefor2008–09was$67.47millionofwhich$45.73millionwasinvestedinmarketing,promotionanddevelopmentinitiativesaswellasgrantstoregionaltourismorganisations.Thecostofconsultingfeesformarketinganddevelopmentinitiativeswas$311,525whilethecostofconsultingfeesforanoperationalinitiativewas$45,000.
TourismQueensland2004-05
$M2005-06
$M2006-07
$M2007-08
$M2008-09
$M
TotalIncome* 108.08 62.83 69.96 65.52 67.83
Cooperativemarketingincome 13.19 13.75 13.06 10.72 10.58
Marketing,promotionanddevelopmentinitiatives**
41.13 42.80 48.17 44.55 45.73
Marketing/incomeratio*** 38.1% 68.1% 68.9% 68.0% 67.4%
* decreasesfrom2004–05to2005–06duetothecommerciallicenceagreement** includesgrantspaidtoRTOsandexcludesmarketingemployeeexpenses***percentageoftotalincomespentonmarketing,promotionanddevelopmentinitiatives
35TourismQueenslandAnnualReport2008–2009
InternationalTravelByTourismQueenslandEmployees2008–09
Andrew ParleDirector,Aviation
Japan,Korea,Macau,HongKongandChina
29Jun–11Jul Routedevelopmentopportunities—meetingswereheldwithJapanAirlines,AllNipponAirways,ContinentalMicronesiaandAirNewZealandtoinvestigateopportunitiestointroduceormaintaindirectservicestoQueensland.
$14,628
Graeme MansonActingExecutiveDirector,International
UnitedStates 3Aug–9Aug MeetingswithindustrypartnersandpossiblerepresentativeagenciesforTourismQueensland’sLosAngelesoperations.
$3,300
Steve McRobertsExecutiveDirector,Marketing
Chris ChambersDirector,DigitalMarketing
UnitedStates 4Aug–13Aug MeetingswithdigitalagenciestodevelopinteractiveapplicationsforThe Best Job in the Worldcampaign.
InvestigationofanewdigitalmarketingprojectforiPhoneapplication.
$23,475
Graeme MansonActingExecutiveDirector,International
Korea 17Aug–19Aug ReviewTourismQueensland’soperationsinKorea.Meetingswithwholesalers,media,airlinesandpossiblerepresentativeagenciestoprogresscooperativeactivities.
$2,450
Paul BuggyRegionalDirector,India,MiddleEast,KoreaandRussia
Korea 17Aug–23Aug LeadingQueenslandTourismoperatorsontheQueenslandonTourtrademission.
Confirmandprogresscooperativemarketingopportunitieswithwholesalers,mediaandairlinepartners.
$4,610
Andrew ParleDirector,Aviation
ChinaandHongKong
6Sept–12Sept Routedevelopmentopportunities—meetingswereheldwithChinaSouthernAirlines,CathayPacificandQantastoinvestigateopportunitiestointroduceormaintaindirectservicestoQueensland.
$8,835
Anthony HayesChiefExecutiveOfficer
China 11Sept–14Sept Meetingswithheadofficerepresentativesofcarriersthatcouldintroduce/maintaindirectservicestoQueensland.
$11,171
Paul BuggyRegionalDirector,India,MiddleEast,KoreaandRussia
Russia 21Sept–28Sept AttendanceattheMoscowTravelandLeisureShowtoassistQueenslanddestinationsfeatureinRussiantradeprograms.
MeetingswithSingaporeAirlines,EmiratesHolidaysandJapanAirlinestoexploretradefamiliarisations.
$14,300
Andrew ParleDirector,Aviation
UnitedArabEmirates,Malaysia,ChinaandHongKong
8Oct–16Oct AttendanceatWorldAirRouteDevelopmentConference.FinalisedcooperativemarketingagreementswithEtihadAirwaysandEmiratesAirlines.
$16,343
Don MorrisChairman,TourismQueensland
ChinaandUnitedArabEmirates
15Nov–24Nov MeetingswithseniorexecutivesofSingapore,EmiratesandEtihadAirlinestoexplorecooperativeproposals,accompanyingtheMinister.
$15,800
Denise DeveneyRegionalDirector,GoldCoastandHinterland
Germany,Netherlands,France,SwitzerlandandItaly
22Nov–6Dec PresentnewQueenslandproducttointernationaltradeatQueenslandonTourEurope.
MeetingsandworkshopswithtradealsoheldtoassistQueenslanddestinationsfeatureinEuropeanbrochures.
$13,135
36
Andrew ParleDirector,Aviation
China 25Nov–30Nov GuestspeakerattheChinaInternationalAirRoutesSummit.MeetingswithShanghaiandChinaSouthernAirlinestopresentbusinesscasesforflightsintoGoldCoastandBrisbane.
$10,302
Mark kelsoManager,AviationandEconomics
Japan 18Dec–20Dec AttendanceattheinauguralJetstarflightfromGoldCoasttoTokyotomeetwithJapanesetourismindustrystakeholdersandstrengthenrelations.
$181
Matthew SmithProjectLeader,MarketActivation
UnitedStates 14Jan–29Jan AttendanceatG’DayUSA:AustraliaWeekmentoringindustryoperatorsandbuildingrelationswithinmarket.
$11,120
Paul BuggyRegionalDirector,India,MiddleEast,KoreaandRussia
Korea 8Mar–14Mar MeetingswithKoreanAirandmajorwholesalerstoconfirmTourismQueensland’sinvestmentinmarketingfor2009.
$4,100
katie MillsInternationalMarketConsultant,AsiaandNewZealand
China,TaiwanandSingapore
11Mar–25Mar BusinessmeetingswithtradeandattendanceatQueenslandonTourChina.AirlinemeetingsheldinSingaporetodiscussMOUarrangements.
$3,636
Steve BattleMarketDevelopmentSpecialist
UnitedStates 14Mar–23Mar AttendanceatCruiseShippingMiamiandQueenslandExchangetobuildrelationshipswithkeystakeholdersandreconfirmTourismQueensland’scommitmenttotheindustry.
$5,897
Paul BuggyRegionalDirector,India,MiddleEast,KoreaandRussia
UnitedArabEmiratesandIndia
24Apr–11May ParticipatinginTourismAustraliamissionandtwotradeshowstosupportandadviseoperatorsincreatingnetworkswithinternationaltrade.
$17,000
Anthony HayesChiefExecutiveOfficer
Germany 15May–22May InterviewpotentialrepresentativeagenciesinMunichandFrankfurt.
MeetingwithTourismQueensland’scurrentrepresentativeagencyinLondoninordertodiscussrenewalofcontracts.
$22,012
Paul BuggyRegionalDirector,India,MiddleEast,KoreaandRussia
Korea 31May–6Jun MeetingswithKoreanAirRegionalManagerforOceaniaconfirmingKoreanoperationstoBrisbane.Meetingswithmajorwholesalerstosupportcharters.MeetingwithCathayPacifictoimplementcooperativecampaignsandQantasandTourismAustraliatodiscussmarketmovements.
$4,100
Steve McRobertsExecutiveDirector,Marketing
Germany,FranceandUnitedKingdom
20Jun–3Jul AttendtheCannesLions2009Awards.
ManageBestJobintheWorldcampaignmediaandPRactivity.
NegotiatewithglobalpartnerstoprogressTourismQueensland’s2010“NextBigIdea”.
$13,609
37TourismQueenslandAnnualReport2008–2009
Consolidated Financial Reportfor the year ended 30 June 2009
Tourism Queensland (“the Corporation” or “TQ”) is constituted under the Tourism Queensland Act 1979 and is a statutory body within the meaning given in the Financial Administration and Audit Act 1977.
On 23 April 2007 the Queensland Parliament passed the Statutory Bodies Legislation Amendment Act 2007 which amended the Tourism Queensland Act 1979. These amendments included the creation of the Tourism Queensland Employing Office (“the Employing Office”) as a statutory body for the purposes of the Financial Administration and Audit Act 1977. The Tourism Queensland Employing Office started operations on 1 November 2007.
38
The Financial Accountability Act 2009 came into effect on 1 July 2009 replacing the Financial Administration and Audit Act 1977 and its subordinate legislation. In accordance with the transitional provisions contained in the Financial Accountability Act 2009, the financial reports for the year ended 30 June 2009 have continued to be prepared in accordance with the Financial Administration and Audit Act 1977.
Accordingly, these Statements have been prepared:
— to satisfy the provisions of the Financial Administration and Audit Act 1977 and other prescribed requirements;
— to provide accounting for the custody and management of moneys and resources under the control of the Corporation; and
— to disclose the results of operations of the Corporation during the year and to indicate the financial position of the Corporation at the close of the year.
These consolidated statements have been prepared for the first time under AASB127 Consolidated and Separate Financial Statements. Information has been provided for the economic and parent entity for the period ending 30 June 2009. The financial statements for Tourism Queensland Employing Office as at 30 June 2008 includes only transactions from inception.
Separate statements have been included for Tourism Queensland Employing Office under APG14 Consolidated Financial Reports.
The Statements are general purpose in nature and provide a full presentation of the financial activities of the Corporation.
39Tourism Queensland Annual Report 2008 – 2009
40 ConsolidatedFinancialReport
ConsolidatedIncomeStatementfortheyearended30June2009
Consolidated Parent
income notes2009 $000
2008$000
2009 $000
2008$000
Revenue
Governmentrevenue 2 44,056 49,309 44,056 49,309
Other Revenue
Cooperativemarketingincome 10,575 10,717 10,575 10,717
Interestreceived 808 1,032 808 1,032
Other 2 2,314 4,433 2,314 4,433
Gains
Gainonforeignexchange 1,267 13 1,267 13
Gainonsaleoffixedassets - 18 - 18
GainonsaleofSunloverLicence 2 8,808 - 8,808 -
Total income 67,828 65,522 67,828 65,522
Expenses
Marketingandpromotionexpenses 3 38,097 35,423 38,097 35,423
Operationexpenses 4 5,690 6,139 5,690 6,139
Employeeexpenses 5 15,274 14,071 15,274 14,071
Developmentexpenses 6 2,239 3,139 2,239 3,139
Grantpayments 7 5,398 5,985 5,398 5,985
Depreciationandamortisation 8 745 733 745 733
Losses
Lossonsaleoffixedassets 31 - 31 -
Total Expenses 67,474 65,490 67,474 65,490
Operating Surplus 354 32 354 32
TheaccompanyingnotesformpartoftheseFinancialStatements.
41TourismQueenslandAnnualReport2008–2009
ConsolidatedBalanceSheetfortheyearended30June2009
Consolidated Parent
notes2009 $000
2008$000
2009 $000
2008$000
Current Assets
Cash&cashequivalents 11 6,827 4,434 6,827 4,434
Trade&otherreceivables 12 2,413 6,110 2,413 6,110
Othercurrentassets 13 69 257 69 257
Total Current Assets 9,309 10,801 9,309 10,801
non-Current Assets
Otherfinancialassets 14 107 107 107 107
Property,plantandequipment 15 1,468 1,828 1,468 1,828
Intangibles 16 872 641 872 641
Total non-Current Assets 2,447 2,576 2,447 2,576
Total Assets 11,756 13,377 11,756 13,377
Current Liabilities
Trade&otherpayables 17 7,435 8,614 9,882 10,956
Accruedemployeebenefits 18 2,305 2,243 161 160
Provisions 19 - 577 - 577
Otherliabilities 21 (b) 247 248 247 248
Total Current Liabilities 9,987 11,682 10,290 11,941
non-Current Liabilities
Accruedemployeebenefits 18 326 270 23 11
Provisions 19 - 89 - 89
Otherliabilities 21 (b) 578 825 578 825
Total non-Current Liabilities 904 1,184 601 925
Total Liabilities 10,891 12,866 10,891 12,866
net Assets 865 511 865 511
Equity
Retainedsurplus 865 511 865 511
Total Equity 865 511 865 511
TheaccompanyingnotesformpartoftheseFinancialStatements.
42 ConsolidatedFinancialReport
ConsolidatedStatementofChangesinEquityfortheyearended30June2009
Consolidated Parent
RetainedSurplus$000
RetainedSurplus$000
Balance at 30 June 2007 479 479
Operatingsurplusfortheyear 32 32
Balance at 30 June 2008 511 511
Operatingsurplusfortheyear 354 354
Balance at 30 June 2009 865 865
TheaccompanyingnotesformpartoftheseFinancialStatements.
43TourismQueenslandAnnualReport2008–2009
ConsolidatedCashFlowStatementfortheyearended30June2009
Consolidated Parent
notes
2009 $000
inflows (Outflows)
2008$000
Inflows(Outflows)
2009 $000
inflows (Outflows)
2008$000
Inflows(Outflows)
Cash flows from operating activities
RevenuefromGovernmentreceived 45,888 48,788 45,888 48,788
Receiptsfromcustomers 17,419 20,588 17,419 20,588
Licencefee 1,144 2,856 1,144 2,856
GSTinputtaxcreditsreceived 4,088 4,071 4,088 4,071
Paymentstosuppliersandemployees (72,405) (75,933) (72,405) (75,933)
GSTpaidtotheATO (2,393) (1,561) (2,393) (1,561)
Interestreceived 848 1,010 848 1,010
net cash flows provided by / (used in) operating activities
20 (a) (5,411) (181) (5,411) (181)
Cash flows from investing activities
Proceedsfromthesaleofproperty,plant&equipment
- 18 - 18
ProceedsfromthesaleofSunloverLicence 8,700 - 8,700 -
Purchaseofproperty,plant&equipment (178) (93) (178) (93)
Purchaseofintangibles (470) (495) (470) (495)
net cash flows provided by (used in) investing activities
8,052 (570) 8,053 (570)
Cash flows from financing activities
Repaymentoflease (248) (268) (248) (268)
net cash flows provided by / (used in) financing activities
(248 (268) (248) (268)
net increase / (decrease) in cash and cash equivalents
2,393 (1,019) 2,393 (1,019)
Cashandcashequivalentsatbeginningofperiod 4,434 5,453 4,434 5,453
Cash and cash equivalents at end of period 11 6,827 4,434 6,827 4,434
TheaccompanyingnotesformpartoftheseFinancialStatements.
44 ConsolidatedFinancialReport
Note1SummaryofSignificantAccountingPoliciesTourismQueensland’sobjectiveistoenhancethedevelopmentandmarketingofQueenslandtourismdestinationsinpartnershipwithIndustry,GovernmentandtheCommunity.
a.BasisofAccountingThefinancialstatementshavebeenpreparedinaccordancewithAustralianAccountingStandardsissuedbytheAustralianAccountingStandardsBoard.
Thisfinancialreportisageneral-purposefinancialreport.Exceptwherestated,thehistoricalcostconventionisused.
Theaccountingpoliciesdisclosedbelowhavebeenconsistentlyappliedduringtheyear.
b.TheReportingEntityThefinancialstatementsincludethevalueofallrevenues,expenses,assets,liabilitiesandequityoftheCorporationanditscontrolledentity,theTourismQueenslandEmployingOffice.IntheprocessofreportingtheCorporationasasingleeconomicentity,alltransactionswithentitiescontrolledbytheCorporationhavebeeneliminated.
TheTourismQueenslandEmployingOfficeissubjecttoauditbytheAuditor-GeneralofQueenslandortheirdelegate.
c.RevenueRecognitionRevenueisrecognisedtotheextentthatitisprobablethattheeconomicbenefitswillflowtotheCorporationandtherevenuecanbereliablymeasured.Thefollowingspecificrecognitioncriteriamustalsobemetbeforerevenueisrecognised:
GovernmentContributionNon-reciprocalrevenuefromtheGovernmentismeasuredatthefairvalueofthecontributionreceived.Revenueisrecognisedwhen:
(i) TheCorporationgainscontrolofthegrant;
(ii) ItisprobablethattheeconomicbenefitswillflowtotheCorporation;and
(iii) Theamountofthegrantcanbemeasuredreliably.
ReciprocalrevenuefromGovernmentisaccruedoverthetermsofthefundingarrangements.
CooperativeMarketingIncomeCooperativemarketingincomecomprisesrevenueearnedfromindustrypartnersasacontributiontowardsthecostofmarketingactivity.Cooperativemarketingincomeisrecognisedwhenthemarketingactivityisprovided.
InterestInterestincomeisrecognisedonanaccrualbasiswhentheCorporationcontrolstherighttoreceivetheinterest.
AssetSalesThegainorlossondisposalofassetsisrecognisedatthedateanunconditionalcontractofsaleissigned.Gainsorlossesoffinancialassetsandfinancialliabilitiesarereportedbycategory.
DividendsRevenueisrecognisedwhentheCorporation’srighttoreceivethepaymentisestablished.
RentalIncomeRentalincomeisaccountedforonastraight-linebasisoverthetermofthelease.
LicenceFeeLicencefeeincomeisrecognisedwhentheCorporationcontrolstherighttoreceivethefee.
OtherOtherincomeisrecognisedasitaccrues.
d.ForeignCurrencyTransactionsBoththefunctionalcurrencyandpresentationcurrencyoftheCorporationisAustraliandollars.
Transactionsinforeigncurrenciesareinitiallyrecordedinthefunctionalcurrencyatanaverageforeignexchangeratefortheperiod.Monetaryassetsandliabilitiesdenominatedinforeigncurrenciesareretranslatedattherateofexchangerulingatthebalancesheetdate.
Translationdifferencesrelatingtoamountspayableandreceivableinforeigncurrenciesaretakentotheincomestatementinthefinancialyearinwhichtheyarise.
e.FinancialInstrumentsRecognitionFinancialassetsandfinancialliabilitiesarerecognisedinthebalancesheetwhentheCorporationbecomespartytothecontractualprovisionsofthefinancialinstrument.
ClassificationFinancialinstrumentsareclassifiedandmeasuredasfollows:
— Cashandcashequivalents—heldatfairvaluethroughprofitandloss
— Receivables—heldatamortisedcost
— Heldtomaturityinvestments—heldatamortisedcost
— Payables—heldatamortisedcost.
Apartfromcashandcashequivalents,TourismQueenslandholdsnofinancialassetsclassifiedatfairvaluethroughprofitandloss.
NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009
45TourismQueenslandAnnualReport2008–2009
NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009(continued)
DerivativeFinancialinstrumentsTheCorporationusesderivativefinancialinstrumentssuchasforeigncurrencycontractstohedgeitsriskassociatedwithforeigncurrencyfluctuationsforgeneralcommitmentsinseveralofitsinternationaloffices.Suchderivativefinancialinstrumentsarestatedseparatelyatfairvaluewithdisclosureoftherisksassociatedwiththehedge.Derivativefinancialinstrumentsarenotheldforspeculativepurposes.
Derivativesareinitiallyrecognisedatfairvalueonthedatethederivativecontractisenteredintoandaresubsequentlyre-valuedatthereportingdateinlinewithmarketfluctuations.Thefairvalueofforwardexchangecontractsiscalculatedbyreferencetocurrentforwardexchangeratesforcontractswithsimilarmaturityprofiles.
TheCorporation’sderivativefinancialinstrumentsdonotqualifyforhedgeaccounting.Anygainsorlossesarisingfromchangesinfairvaluearetakendirectlytonetprofitorlossfortheyear.
f.CashandCashEquivalentsCashandcashequivalentsincludecashonhand,inbanksandmoneymarketdepositsatcall,allstatedattheirprincipalamounts.
Moneymarketdepositsatcallarerecordedatcost,whichalsoequatestomarketvalue.InvestedfundsareusedintheCorporation’sday-to-daycashmanagementfunctionandareclassifiedascashduetotheconvertiblenatureoftheinvestments.
g.InvestmentsAllinvestmentsareinitiallyrecognisedatcost,beingthefairvalueoftheconsiderationgiven.
Afterinitialrecognition,investments,whichareclassifiedasinvestmentsinequityinstrumentsthatdonothaveaquotedmarketpriceinanactivemarketandwhosefairvaluecannotbereliablymeasured,aremeasuredatcostlessamountsprovidedtorecognisediminutioninvalues.
h.TradeandOtherReceivablesReceivablesarerecognisedandcarriedatoriginalinvoiceamountlessaprovisionforimpairment.AnallowanceforimpairmentismadewhenthereisobjectiveevidencethattheCorporationwillnotbeabletocollectthedebt.Baddebtsarewritten-offwhenidentified.
Settlementondebtorsisrequiredwithin30days.
i.Property,PlantandEquipmentAcquisitionandValuationPlantandequipmentisstatedatcostlessaccumulateddepreciationandanyimpairmentinvalue.Itemsofplantandequipment,includingleaseholdimprovements,withacostorothervalueequaltoorinexcessof$5,000arerecognisedforfinancialreportingpurposesintheyearofacquisition.Itemswithalesservalueareexpensedintheyearofacquisition.
DepreciationDepreciationisprovidedonastraight-linebasisovertheestimatedusefullifeoftheasset:
Majordepreciationperiodsare:LeaseholdImprovements
2009Leaseterm
2008Leaseterm
Property, Plant and Equipment
Computerequipment 3years 3years
Furniture,fixturesandfittings 7–12years 7–12years
j.Intangibles
Intangibleassetswithacostorothervaluegreaterthan$100,000arerecognisedinthefinancialstatements.Itemswithalesservalueareexpensedintheyearofacquisition.EachintangibleassetisamortisedovertheusefullifetotheCorporation,lessanyanticipatedresidualvalue.TheresidualvalueiszeroforallofTourismQueensland’sintangibleassets.
Majoramortisationperiodsare: 2009 2008
Internallygeneratedsoftware 2.5years 2.5years
k.Non-CurrentAssetsHeldforSaleNon-currentassetsheldforsaleconsistsofthoseassetswhichmanagementhasdeterminedareavailableforimmediatesaleintheirpresentcondition,andtheirsaleishighlyprobablewithinthenext12months.
Theseassetsaremeasuredattheloweroftheassetscarryingamountandtheirfairvalueslesscoststosellandarenotdepreciated.
46 ConsolidatedFinancialReport
l.ImpairmentofNon-CurrentAssetsAllnon-currentphysicalassetsareassessedforindicatorsofimpairmentonanannualbasis.Ifanindicatorofpossibleimpairmentexists,theCorporationdeterminestheasset’srecoverableamount.Anyamountbywhichtheasset’scarryingamountexceedstherecoverableamountisrecordedasanimpairmentloss.
Theasset’srecoverableamountisdeterminedasthehigheroftheasset’sfairvaluelesscoststosellandthedepreciatedreplacementcost.
AnimpairmentlossisrecognisedimmediatelyintheIncomeStatement,unlesstheassetiscarriedatare-valuedamount.Whentheassetismeasuredatthere-valuedamount,theimpairmentlossisoffsetagainsttheassetrevaluationreserveoftherelevantclasstotheextentavailable.
Whereanimpairmentlosssubsequentlyreverses,thecarryingamountoftheassetisincreasedtotherevisedestimateofitsrecoverableamount,butsothattheincreasedcarryingamountdoesnotexceedthecarryingamountthatwouldhavebeendeterminedhadnoimpairmentlossbeenrecognisedfortheassetinprioryears.Areversalofanimpairmentlossisrecognisedasincome,unlesstheassetiscarriedatare-valuedamount,inwhichcasethereversaloftheimpairmentlossistreatedasarevaluationincrease.
m.TradeandOtherPayablesLiabilitiesfortradecreditorsandotheramountsarecarriedatcost,whichisthefairvalueoftheconsiderationtobepaidinthefutureforgoodsandservicesreceived,whetherornotbilledtotheCorporation.Tradecreditorsarenon-interestbearingandarenormallysettledon30dayterms.
n.EmployeeBenefitsProvisionismadeforemployeebenefitsaccumulatedasaresultofemployeesrenderingservicesuptothereportingdate.Thesebenefitsincludeliabilitiesforemployeebenefitsofwagesandsalaries,annualleaveandlongserviceleave.
Liabilitiesarisinginrespectofwagesandsalaries,annualleaveandlongserviceleavethatareexpectedtobesettledwithin12monthsaremeasuredattheirnominalvalues.
Liabilitiesforlongserviceleavebenefitsthatarenotexpectedtobesettledwithin12monthsaremeasuredatthepresentvalueoftheestimatedfuturecashoutflowtobemadeinrespectofservicesprovidedbyemployeesuptothereportingdate.Indeterminingthepresentvalueoffuturecashoutflows,theinterestratesattachingtogovernmentguaranteedsecurities,whichhavetermstomaturityapproximatingthetermsoftherelatedliability,areused.
Employeebenefitsexpensesarisinginrespectofthefollowingcategories:
— wagesandsalaries,non-monetarybenefits,annualleave,longserviceleave,sickleaveandotherleavebenefits;and
— othertypesofemployeebenefits
arechargedagainstprofitsonanetbasisintheirrespectivecategories.
EmployersuperannuationcontributionsarepaidtoQSuper,thesuperannuationplanforQueenslandGovernmentemployees,atratesdeterminedbytheStateActuary.Contributionsareexpensedintheperiodinwhichtheyarepaidorpayable.TheCorporation’sobligationislimitedtoitscontributiontoQSuper.Therefore,noliabilityisrecognisedforaccruingsuperannuationbenefitsinthesefinancialstatements,theliabilitybeingheldonawhole-of-GovernmentbasisandreportedinthefinancialreportpreparedpursuanttoAAS31FinancialReportingbyGovernments.
o. LeasesLeasesareclassifiedasfinanceleaseswheneverthetermsoftheleasetransfersubstantiallyalltherisksandrewardsofownershiptothelessee.Allotherleasesareclassifiedasoperatingleases.
TheCorporationhasenteredintoanumberofoperatingleaseagreementsforbuildings,motorvehicles,computerequipmentandofficeequipment.Rentalspayableundertheseoperatingleasesarechargedtotheincomestatementoverthetermofthelease.
AssetsheldunderfinanceleasesarerecognisedasassetsoftheCorporationattheirfairvalueattheinceptionofthelease,oriflower,atthepresentvalueoftheminimumleasepayments.Thecorrespondingliabilitytothelessorisincludedinthebalancesheetasafinanceleaseobligation.
Leasepaymentsareapportionedbetweenfinancechargesandreductionoftheleaseliability.Financechargesarechargeddirectlyagainstincome.Capitalisedleasedassetsaredepreciatedovertheshorteroftheestimatedusefullifeoftheassetortheleaseterm.
Intheeventthatleaseincentivesarereceivedtoenterintonon-cancellableoperatingleases,suchincentivesarerecognisedasaliability.Leasepaymentsareallocatedbetweenrentalexpenses,reductionoftheliabilityand,whereappropriate,interestexpenseoverthetermofthelease.
NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009(continued)
47TourismQueenslandAnnualReport2008–2009
NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009(continued)
p.OtherFinancialLiabilitiesInterestbearingliabilitiesarerecognisedatbookvalueastheamountcontractuallyowing.
Borrowingsareinitiallyrecognisedatfairvalue,netoftransactioncostsincurred.Borrowingsaresubsequentlymeasuredatamortisedcost.Anydifferencebetweentheproceeds(netoftransactioncosts)andtheredemptionamountisrecognisedintheincomestatementovertheperiodoftheborrowingsusingtheeffectiveinterestmethod.
q.ProvisionsProvisionsarerecordedwhentheCorporationhasapresentobligation,eitherlegalorconstructiveasaresultofapastevent.Theyarerecognisedattheamountexpectedatreportingdatetosettletheobligationinafutureperiod.
r.InsuranceTheCorporation’snon-currentphysicalassetsandotherkeyrisksareinsured.Inaddition,theCorporationpayspremiumstoWorkCoverQueenslandinrespectofitsobligationsforemployeecompensation.
s.ComparativesWherechangesinpresentationhavebeenmadeinthecurrentfinancialperiod,comparativefigureshavebeenadjustedforconsistency.
t.RoundingAmountshavebeenroundedtothenearestthousanddollarsunlessotherwisestated.
u.TaxationTheCorporationisexemptfromincometaxunderSection24AQoftheIncome Tax Assessment Act 1936andisexemptfromCommonwealthtaxationwiththeexceptionofFringeBenefitsTaxandGST.Assuch,GSTcreditsreceivablefrom/payabletotheATOarerecognisedandaccrued.
Goods&ServicesTaxRevenues,expensesandassetsarerecognisednetoftheamountofGSTexcept:
1. wheretheamountofGSTincurredisnotrecoverablefromthetaxationauthority,itisrecognisedaspartofthecostofacquisitionofanassetoraspartofanitemofexpense;or
2. forreceivablesandpayableswhicharerecognisedinclusiveofGST.
ThenetamountofGSTrecoverablefrom,orpayableto,thetaxationauthorityisincludedaspartofreceivablesorpayables.
CashflowsareincludedintheCashFlowStatementonagrossbasisandtheGSTcomponentofcashflowsarisingfrominvestingandfinancingactivities,whichisrecoverablefrom,orpayableto,thetaxationauthority,areclassifiedasoperatingcashflows.
CommitmentsandcontingenciesaredisclosednetoftheamountofGSTrecoverablefrom,orpayableto,thetaxationauthority.
v.IssuanceofFinancialStatements
ThefinancialstatementsareauthorisedforissuebytheChairman,ChiefExecutiveandExecutiveDirectorBusinessPerformanceandPlanningatthedateofsigningtheCertificateofTourismQueensland.
w.UseofEstimatesandJudgementEstimatesandunderlyingassumptionsarereviewedonanongoingbasis.Revisionstoaccountingestimatesarerecognisedintheperiodinwhichtheestimateisrevisedandinanyfutureperiodseffected.TheCorporationhasmadenojudgementthatmaycauseamaterialadjustmenttothecarryingamountsofassetsandliabilitieswithinthenextreportingperiod.
x.NewandRevisedAccountingStandardsAtthedateofauthorisationofthefinancialreport,anumberofneworamendedAustralianAccountingStandardswithfuturecommencementdateshavebeenissued.DetailsoftheseStandardsthatmayhaveanimpactonfuturefinancialreportsaresetoutbelow:
— AASB101PresentationsofFinancialStatementsappliestoreportingperiodsbeginningonorafter1January2009.TheCorporationhasnotyetassessedthefullimpactofthisStandard.
— AASB127ConsolidatedandSeparateFinancialStatementsappliestoreportingperiodsbeginningonorafter1July2009.TheCorporationhasnotyetassessedthefullimpactofthisStandard.
AllotherAustralianAccountingStandardsandInterpretationswithfuturecommencementdatesareeithernotapplicabletotheCorporation,orhavenomaterialimpactontheCorporation.
48 ConsolidatedFinancialReport
NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009(continued)
Note2Revenue
Consolidated Parent
2009 $000
2008$000
2009 $000
2008$000
Government Revenue
DepartmentofEmploymentEconomicDevelopmentandInnovation—annualgrant
43,531 48,809 43,531 48,809
DepartmentofPremierandCabinet - 500 - 500
CommonwealthDepartmentofResourcesEnergy&Tourism 525 - 525 -
44,056 49,309 44,056 49,309
Other Revenue
Rentreceived 59 69 59 69
Licencefee 1,000 3,000 1,000 3,000
Other 1,255 1,364 1,255 1,364
2,314 4,433 2,314 4,433
Gains
SaleofSunloverLicence 8,808 - 8,808 -
InNovember2008,theQueenslandGovernmentacceptedanofferbyAustralianOutbackTravelPtyLtd(AOT)forTourismQueenslandtocashouttheSunloverHolidayslicenceagreementearly.ThefinancialeffectsofthetransactiononTourismQueenslandarethesaleoftheSunloverHolidaybrandandthereceiptof$9.7million.Afterallocationoftheproceedstolicencefeesfortheperiod,transactioncostsandotheradjustments,againof$8.8millionwasrecognised.Asaresultoftheproceedsreceived,theannualgrantreceivedbytheDepartmentofEmployment,EconomicDevelopmentandInnovationwasreducedby$6.0million.MoreinformationonthesaleoftheSunloverLicenceisavailableintheQueenslandGovernmentPressReleasedated5November2008.
Note3MarketingandPromotionExpenses
Consolidated Parent
2009 $000
2008$000
2009 $000
2008$000
Domesticactivity 20,036 19,185 20,036 19,185
Internationalactivity 15,599 13,056 15,599 13,056
Researchactivity 2,462 3,182 2,462 3,182
38,097 35,423 38,097 35,423
Thesefiguresdonotincludethesalariesandwagesofmarketingstaff.
49TourismQueenslandAnnualReport2008–2009
NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009(continued)
Note4OperationExpenses
Consolidated Parent
2009 $000
2008$000
2009 $000
2008$000
Leaseexpenses 1,447 1,358 1,447 1,358
Telephone,faxandpostage 370 436 370 436
Computercharges 1,220 924 1,220 924
Contractorsandconsultantsfees 299 402 299 402
Travelandaccommodationexpenses 405 346 405 346
Printing,stationeryandofficeconsumables 139 162 139 162
Stafftraining 166 195 166 195
Rates,electricityandothercharges 377 292 377 292
Badanddoubtfuldebts (31) 232 (10) 232
Insuranceandlegalfees 284 280 285 280
FringeBenefitsTax 110 90 110 90
Motorvehicleexpenses 74 98 74 98
Repairsandmaintenance 54 65 54 65
Bankfeesandcharges 70 56 70 56
Subscriptions 82 94 82 94
Entertainment 53 36 53 36
Other 571 1,073 571 1,073
5,690 6,139 5,690 6,139
Note5EmployeeExpenses/NumberofEmployees
Wagesandsalaries 11,497 10,620 1,896 4,378
Employersuperannuationcontributions 1,085 1,025 29 373
Compensatedabsences 1,320 1,070 32 344
Payrolltax 598 522 27 203
Employingoffice - - 12,516 7,939
Other 774 834 774 834
15,274 14,071 15,274 14,071
Numberofemployeesattheendoftheperiod 144 142 20 21
Thenumberofemployeesincludesbothfull-timeemployeesandpart-timeemployeesmeasuredonafull-timeequivalentbasis.
50 ConsolidatedFinancialReport
NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009(continued)
Note6DevelopmentExpenses
Consolidated Parent
2009 $000
2008$000
2009 $000
2008$000
Regionaldevelopment 954 1,606 954 1,606
Other 1,285 1,533 1,285 1,533
2,239 3,139 2,239 3,139
Note7GrantPayments
RegionalTouristCorporationgrantpayments 3,523 4,110 3,523 4,110
Convention&IncentiveBureauxgrantpayments 1,875 1,875 1,875 1,875
5,398 5,985 5,398 5,985
Note8DepreciationandAmortisation
Plantandequipment 400 438 400 438
Leaseholdimprovements 106 108 106 108
Intangibles 239 187 239 187
745 733 745 733
51TourismQueenslandAnnualReport2008–2009
NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009(continued)
Note9KeyManagementPersonnelCompensation
(i) DirectorsThenumberofdirectorswhoreceivedremunerationorwereduetoreceiveremunerationwithinthefollowingbands:
2009 2008
Upto$9,999 5 1
$10,000to$19,999 2 6
$20,000to$29,999 - -
$30,000to$39,999 1 1
8 8
2009 $000
2008$000
Totalremunerationofdirectors 95 110
Theaboveremunerationincludesfees,commissions,retirementpayments,fringebenefits,postemploymentbenefitsreceivedordueandreceivable,directlyorindirectlybytheDirectorsfromTourismQueensland.
(ii)ExecutivesThenumberofseniorexecutiveswhoreceivedremunerationorwereduetoreceiveremunerationwithinthefollowingbands:
2009 2008
$100,000to$119,999 - 1
$120,000to$139,999 - -
$140,000to$159,999 - -
$160,000to$179,999 - -
$180,000to$199,999 2 -
$200,000to$219,999 - -
$220,000to$239,999 1 1
$240,000to$259,999 1 2
$260,000to$279,999 - -
$280,000to$299,999 - 1
$300,000to$319,999 1 -
5 5
2009 $000
2008$000
Totalremunerationofseniorexecutives
1,175 1,009
Theaboveremunerationincludesfees,commissions,retirementpayments,fringebenefits,postemploymentbenefitsreceivedordueandreceivable,directlyorindirectlybytheseniorexecutivesfromTourismQueensland.Thesefiguresdonotincludeseparationandredundancybenefits.
2009 $000
2008$000
Totalseparationandredundancybenefitpaymentstoseniorexecutives
85 242
52 ConsolidatedFinancialReport
NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009(continued)
Note10Auditors’Remuneration
Consolidated Parent
2009 $000
2008$000
2009 $000
2008$000
Amountspaidorpayabletotheexternalauditors:Auditingtheaccounts
22
53
22
53
Totalexternalauditfeesrelatingtothe2008-09financialyearareestimatedtobe$76,200exclusiveofGST(2008:$68,400).
Note11Cash&CashEquivalents
Generalaccount 6,827 4,434 6,827 4,434
6,827 4,434 6,827 4,434
Note12Trade&OtherReceivables
Tradedebtors 2,229 3,296 2,229 3,296
Less:Provisionforimpairment (406) (430) (406) (430)
823 2,866 823 2,866
Otherdebtors 734 2,152 734 2,152
NetGSTreceivable 831 1,027 831 1,027
Interestreceivable 25 65 25 65
1,590 3,244 1,590 3,244
2,413 6,110 2,413 6,110
Movements in the provision for impairment
Balanceatbeginningofyear 430 200 430 200
Amountswrittenoff (1) (3) (1) (3)
Amountsrecovered (408) (157) (408) (157)
Increase/(decrease)inprovision 385 390 385 390
Balanceatendofyear 406 430 406 430
53TourismQueenslandAnnualReport2008–2009
NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009(continued)
Note13OtherCurrentAssets
Consolidated Parent
2009 $000
2008$000
2009 $000
2008$000
Prepayments 69 257 69 257
69 257 69 257
Note14OtherFinancialAssets
InvestmentinAustralianTourismDataWarehouse 107 107 107 107
107 107 107 107
ThenatureoftheCorporation’sinvestmentinAustralianTourismDataWarehouse(“ATDW”),includingdistributionandvotingrights,dividendentitlementsandBoardrepresentation,issuchthatATDWisneitherasubsidiarynoranassociateoftheCorporation.TourismQueenslandholdsa11.94%ownershipinterestinATDW.
54 ConsolidatedFinancialReport
NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009(continued)
Note15Property,PlantandEquipment
Consolidated Parent
2009 $000
2008$000
2009 $000
2008$000
Leasehold improvements
Atcost 1,143 1,169 1,143 1,169
Less:Accumulateddepreciation (828) (747) (828) (747)
315 422 315 422
Plant and equipment
Atcost 4,185 4,760 4,185 4,760
Less:Accumulateddepreciation (3,069) (3,377) (3,069) (3,377)
1,116 1,383 1,116 1,383
Work in progress
Atcost 37 23 37 23
37 23 37 23
Total Property, plant and equipment
Cost 5,365 5,952 5,365 5,952
Less:Accumulateddepreciation (3,897) (4,124) (3,897) (4,124)
Totalwrittendownamount 1,468 1,828 1,468 1,828
Reconciliationsofthecarryingamountsofeachclassofproperty,plantandequipmentatthebeginningandendofthecurrentfinancialyeararesetoutbelow.
Leaseholdimprovements
$000
Plant&equipment
$000
Workinprogress
$000
TOTAL$000
CarryingAmountat1July2008 422 1,383 23 1,828
Additions - 47 155 202
Disposals (26) (8) - (34)
Transfers 25 94 (141) (22)
Depreciationexpense (106) (400) - (506)
Carryingamountat30June2009 315 1,116 37 1,468
55TourismQueenslandAnnualReport2008–2009
NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009(continued)
Note16Intangibles
Consolidated Parent
2009 $000
2008$000
2009 $000
2008$000
Software internally generated
Atcost 1,128 914 1,128 914
Less:Accumulatedamortisation (805) (566) (805) (566)
323 348 323 348
Work in progress
Atcost 549 293 549 293
549 293 549 293
Total intangibles
Cost 1,677 1,207 1,677 1,207
Less:Accumulatedamortisation (805) (566) (805) (566)
Totalwrittendownamount 872 641 872 641
Reconciliationsofthecarryingamountsofeachclassofintangiblesatthebeginningandendofthecurrentfinancialyeararesetoutbelow.
SoftwareInternally
Generated$000
WorkinProgress
$000TOTAL
$000
CarryingAmountat1July2008 348 293 641
Additions - 540 540
Disposals (22) (48) (70)
Transfers 236 (236) -
Amortisationexpense (239) - (239)
Carryingamountat30June2009 323 549 872
Note17TradeandOtherPayables
Consolidated Parent
2009 $000
2008$000
2009 $000
2008$000
Accruedexpenses 1,065 1,262 1,428 1,761
Tradecreditors 1,682 5,153 3,766 6,996
Othercreditors 4 1 4 1
Unearnedrevenue 3,855 2,023 3,855 2,023
Depositsandfeesinadvance 829 175 829 175
7,435 8,614 9,882 10,956
TheCorporationhasenteredintoaMasterCardcreditfacilitywithWestpactoalimitof$1,000,000.At30June2009,theCorporationhadutilisedapproximately$63,975ofthisfacility.
56 ConsolidatedFinancialReport
NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009(continued)
Note18AccruedEmployeeBenefits
Consolidated Parent
2009 $000
2008$000
2009 $000
2008$000
Current
Employeebenefits—annualleave 1,060 926 152 154
Employeebenefits—longserviceleave 873 812 - -
WagesOutstanding 372 505 9 6
2,305 2,243 161 160
non-Current
Employeebenefits—longserviceleave 326 270 23 11
2,631 2,513 184 171
Consolidated
Current Non-current
Annualleave$000
Longserviceleave$000
Longserviceleave$000
Openingbalanceat1July2008 926 812 270
Increase/(decrease)inprovision 940 321 56
Reductionsinprovisionasaresultofpayments (806) (261) -
Closingbalanceat30June2009 1,060 872 326
Parent
Current Non-current
Annualleave$000
Longserviceleave$000
Longserviceleave$000
Openingbalanceat1July2008 154 - 11
Increase/(decrease)inprovision 19 - 12
Reductionsinprovisionasaresultofpayments (21) - -
Closingbalanceat30June2009 152 - 23
57TourismQueenslandAnnualReport2008–2009
NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009(continued)
Note19Provisions
Consolidated Parent
2009
$000
2008
$000
2009
$000
2008
$000
Current
AnnualLeave—SLHolidaysPtyLtd - 134 - 134
Longserviceleave—SLHolidaysPtyLtd - 443 - 443
- 577 - 577
non-current
Longserviceleave—SLHolidaysPtyLtd - 89 - 89
- 666 - 666
On16June2005,TourismQueenslandsignedalicenceagreementwithSLHolidaysPtyLtd,asubsidiaryoftheAOTGroup,forrightstomanageTourismQueensland’scommercialenterprisesincludingSunloverHolidaysandtheQueenslandTravelCentres.Thelicenceagreementwasforaminimumfive-yeartermwithafive-yearoptionandbecameeffectiveon1July2005.Theaccruedannualleaveandlongserviceleaveentitlementsoftheemployees(278full-timeequivalents)whotransferredtoSLHolidaysPtyLtdwerepreservedintrustbyTourismQueensland.InNovember2008,theQueenslandGovernmentapprovedTourismQueenslandacceptanofferbyAustralianOutbackTravelPtyLtd(AOT)tocashouttheSunloverHolidayslicenceagreement.Allprovisionswereclearedleavinganilbalanceasat30June2009.
Current Non-current
Annualleave–SLHolidays
PtyLtd$000
Longserviceleave–
SLHolidaysPtyLtd
$000
Longserviceleave–
SLHolidaysPtyLtd
$000
Openingbalanceat1July2008 134 443 89
PaymentstoSLHolidaysPtyLtd - - -
Transfers - - -
Increase/(decrease)inprovision (134) (443) (89)
Closingbalanceat30June2009 - - -
58 ConsolidatedFinancialReport
NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009(continued)
Note20CashFlowStatement
Consolidated Parent
2009 $000
2008$000
2009 $000
2008$000
(a)ReconciliationofNetProfittoNetCashUsedinOperatingActivities
Netprofit 354 32 354 32
Depreciationandamortisationexpense 745 733 745 733
Provisionforimpairment (24) 229 (24) 229
(Profit)/lossonsaleofnon-currentassets 31 (18) 31 (18)
(Profit)/lossonsaleofSunloverLicence (8,808) - (8,808) -
Impairmentofshares - 123 - 123
Changesinassetsandliabilities:
(Increase)/decreaseinreceivables 3,320 4,650 3,320 4,650
(Increase)/decreaseinotherassets 188 165 188 165
Increase/(decrease)increditorsandaccruals (843) (6,220) (738) (3,879)
Increase/(decrease)inaccruedemployeebenefits 118 386 13 (1,955)
Increase/(decrease)inprovisions (492) (261) (491) (261)
Netcashusedinoperatingactivities (5,411) (181) (5,410) (181)
(b)ReconciliationofCashandCashEquivalentsForthepurposesoftheCashFlowStatement,cashcomprisescashonhandandhighlyliquidinvestmentswithshortperiodstomaturitywhicharereadilyconvertibletocashonhandattheinvestor’soptionandaresubjecttoaninsignificantriskofchangesinvalue,andborrowingswhichareintegraltothecashmanagementfunctionandwhicharenotsubjecttoatermfacility.CashattheendofthereportingperiodasshownintheCashFlowStatementagreeswiththerelateditemintheBalanceSheet(refertoNote11).
59TourismQueenslandAnnualReport2008–2009
NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009(continued)
Note21Commitments
Consolidated Parent
2009 $000
2008$000
2009 $000
2008$000
Lease Expenditure Commitments
(a)OperatingLeases
Minimumleasepayments
–Notlaterthanoneyear 3,216 3,099 3,216 3,099
GSTinputtaxcreditsreceivable (214) (205) (214) (205)
3,002 2,894 3,002 2,894
–Laterthanoneyearbutnotlaterthanfiveyears 7,674 9,880 7,674 9,880
GSTinputtaxcreditsreceivable (534) (734) (534) (734)
7,140 9,146 7,140 9,146
–Laterthanfiveyears 170 815 170 815
GSTinputtaxcreditsreceivable - - - -
170 815 170 815
Aggregateleaseexpenditurecontractedforatbalancedate (excludingGST)
10,312 12,855 10,312 12,855
(b)LeaseIncentiveRecognisedinBalanceSheet
–Notlaterthanoneyear 247 248 247 248
–Laterthanoneyearbutnotlaterthanfiveyears 578 825 578 825
–Laterthanfiveyears - - - -
825 1,073 825 1,073
TotalLeaseLiabilityAccrued
Current 248 248 248 248
Non-current 578 825 578 825
826 1,073 826 1,073
60 ConsolidatedFinancialReport
NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009(continued)
Note22FinancialInstruments
a.CategorisationofFinancialInstrumentsTheCorporationhascategorisedthefinancialassetsandfinancialliabilitiesheldas:
FinancialAsset Category
Cash
Receivables Loansandreceivables(atnominalvalue)
Shares Financialassetavailableforsale
Otherfinancialassets Forwardforeignexchangecontractsatfairvaluethroughtheprofitandloss
FinancialLiabilities Category
Payables Financialliabilitynotatfairvalue(atnominalvalue)
Leaseincentiveliability Financialliabilitynotatfairvalue(atamortisedcost)
Otherfinancialliabilities Forwardforeignexchangecontractsatfairvaluethroughtheprofitandloss
Financialassetsandfinancialliabilitiesarepresentedseparatelyfromeachother,offsettinghasnotbeenapplied.
b.FinancialRiskManagementTourismQueensland’sactivitiesexposeittoavarietyoffinancialrisks—creditrisk,foreignexchangeriskandliquidityrisk.Financialriskmanagementisimplementedpursuanttopolicycoveringspecificareassuchasmitigatingforeignexchangeriskanduseofderivativefinancialinstruments.ThesepoliciesfocusontheunpredictabilityoffinancialmarketsandseektominimisepotentialadverseeffectsonthefinancialperformanceoftheCorporation.
c.CreditRiskCreditriskexposurereferstoasituationwheretheCorporationmayincurfinanciallossasaresultofanotherpartytoafinancialinstrumentfailingtodischargetheirobligation.
TheCorporationaimstoreducetheexposuretocreditdefaultbyensuringitinvestsinsecureassetsandmonitorsallfundsowedonatimelybasis.
ThefollowingtablerepresentsTourismQueensland’smaximumexposuretocreditrisk:
Consolidated Parent
FinancialAssets
2009 $000
2008$000
2009 $000
2008$000
Cash 6,827 4,434 6,827 4,434
Receivables 2,413 6,110 2,413 6,110
9,240 10,544 9,240 10,544
Themaximumexposuretocreditriskatbalancedateinrelationtoeachclassofrecognisedfinancialassetisthegrosscarryingamountinclusiveofanyprovisions.Themethodforcalculatinganyprovisionalimpairmentforriskisbasedontheageofthefinancialinstrument.Anypartywithanoutstandingobligationgreaterthan60daysisincludedintheprovisionforimpairment,withtheexceptionofgrantmoniesfromQueenslandGovernmentdepartments.
61TourismQueenslandAnnualReport2008–2009
NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009(continued)
Note22FinancialInstruments(continued)
c.CreditRisk(continued)Nosignificantconcentrationofcreditriskhasbeenidentifiedasexposureisspreadoveralargenumberofcounterpartiesandcustomers.
Nofinancialassetshavehadtheirtermsrenegotiatedsoastopreventthemfrombeingpastdueorimpaired,andarestatedatthecarryingamountsasindicated.
ThefollowingtablesrepresentTourismQueensland’sfinancialassetspastduebutnotimpaired:
FinancialAssetsasat30June2009
NotOverdue$000
Lessthan30Days
$00030to60Days
$00061to90Days
$000
Morethan90days
$000Total$000
Receivables 1,873 146 394 - - 2,413
1,873 146 394 - - 2,413
FinancialAssetsasat30June2008
NotOverdue$000
Lessthan30Days
$00030to60Days
$00061to90Days
$000
Morethan90Days
$000Total$000
Receivables 4,527 871 512 - 200 6,110
4,527 871 512 - 200 6,110
ImpairedfinancialassetsaredetailedatNote12.
d. ForeignExchangeRiskForeignexchangeriskariseswhenfuturetransactionsaredenominatedinnon-Australiancurrency.
TourismQueenslandoperatesnationallyandinternationallyandisexposedtoforeignexchangeriskarisingfromcurrencyexposurestotheEuro,BritishPound,USDollar,HongKongDollar,JapaneseYen,NewZealandDollar,SingaporeDollar,TaiwanDollar,IndianRupeeandSouth-KoreanWon.TheCorporationentersintoaforwardforeignexchangecontractunderwhichitisobligedtoreceiveforeigncurrencyatsetexchangeratesandpayapredeterminedamountofAustralianDollars.Asat30June2009,nosuchcontracthadbeenenteredintoforthe2009–10financialyear.
TourismQueensland’sriskmanagementpolicyistohedgebetween50%and100%ofcommittedandforecastpurchasesdenominatedinforeigncurrencywheresettlementiswithin12months.
Theforwardforeignexchangecontractfor2009–10willbemadeupofthefollowingcurrencies
CurrencyContractAmount
$A000
Euro 735
BritishPounds 201
USDollar 567
HongKongDollar 768
JapaneseYen 663
NewZealandDollar 406
SingaporeDollar 542
3,882
62 ConsolidatedFinancialReport
NotestoandformingpartoftheFinancialStatementsfortheyearended30June2009(continued)
Note22FinancialInstruments(continued)
e.MarketRiskSensitivityTableThefollowinginterestratesensitivityanalysisdepictstheoutcometoprofitandlossifinterestrateschangeby+/-1%fromtheyear-endratesapplicabletotheCorporation’sfinancialassetsandliabilities.
InterestRateRisk
CarryingAmount
-1%Profit
-1%Equity
+1%Profit
+1%Equity
2009$000
2008$000
2009$000
2008$000
2009$000
2008$000
2009$000
2008$000
2009$000
2008$000
Cash 6827 4,434 (7) (4) (7) (4) (7) 4 (7) 4
f.LiquidityRiskLiquidityriskreferstothesituationwheretheCorporationmayencounterdifficultyinmeetingobligationsassociatedwithfinancialliabilities.
TourismQueenslandmanagesitsexposuretoliquidityriskbyensuringsufficientfundsareavailabletomeetemployeeandsupplierobligationsatalltimes.Thisisachievedbyensuringminimumlevelsofcashareheldwithinthevariousbankaccountstomatchtheexpecteddurationofthevariousemployeeandsupplierliabilities.Allpayables,withtheexceptionoftheleaseliability(seeNote21(b)),arepayablewithinoneyear.
g.NetFairValueThecarryingamountoffinancialassetsandfinancialliabilitiesapproximatesnetfairvalue.
Thenetfairvalueisdeterminedasfollows:
— Thenetfairvalueofcashandcashequivalentsandnon-interestbearingmonetaryfinancialassetsandfinancialliabilitiesapproximatetheircarryingamounts.
– Thenetfairvalueofothermonetaryfinancialassetsandfinancialliabilitiesisbasedonmarketpriceswhereamarketexists,orisdeterminedbydiscountingexpectedfuturecashflowsbythecurrentinterestrateforfinancialassetsandliabilitieswithsimilarriskprofiles.
Note23RelatedPartyDisclosuresTransactions with Directors and Director related entitiesIntheordinarycourseofbusinessconductedundernormaltermsandconditions,TourismQueenslandhasdealtwiththefollowingDirectorsandDirectorrelatedentities.
a. MrDonMorrisAOisaDirectorofHamiltonIslandEnterprisesLtd
b. MsJulieMcGloneisOwnerofDivaMedia&Publishingconsultancy.
c. MsLynGregsonisChairmanofTourismWhitsundaysandDirectorofWhitsundayDevelopmentCorporations
d. MrShaneO’ReillyhasshareholdingsinNationalParkPtyLtdtradingasO’ReillysandarelatedpartywhoisChiefExecutiveOfficerofTourismWhitsundays
e. MrGrantCassidyisDirectorofCapricornTourismandDevelopmentOrganisation,DirectorofCoffeeHousePropertiesPtyLtd,DirectorofGlenmorePalmsManagementPtyLtd,
f. MsKayleenCollinsisExecutiveGeneralManagerCairnsInternationalAirportandCommitteeMemberoftheNationalLong-TermTourismStrategySteeringCommittee.
Transactions with Tourism Queensland Employing OfficeIntheordinarycourseofbusinessconductedundernormaltermsandconditions,TourismQueenslanddealtwiththeTourismQueenslandEmployingOffice.
63TourismQueenslandAnnualReport2008–2009
CertificateofTourismQueensland
Thesegeneralpurposeconsolidatedannualfinancialstatementsfortheyearended30June2009havebeenpreparedpursuanttotheprovisionsofthe Financial Administration and Audit Act 1977(theAct)andotherprescribedrequirements.Inaccordancewithsection46(F)oftheAct,wecertifythatinouropiniontheforegoingfinancialstatementsandnotestoandformingpartthereofareinagreementwiththeaccountsandrecordsofTourismQueenslandand
(i) theprescribedrequirementsinrespectoftheestablishmentandkeepingofaccountshavebeencompliedwithinallmaterialrespects;and
(ii)theforegoingconsolidatedannualfinancialstatementshavebeendrawnupsoastopresentatrueandfairview,inaccordancewithprescribedaccountingstandards,ofthetransactionsandcashflowsofTourismQueenslandandtheconsolidatedentityfortheyear1July2008to30June2009andofthefinancialpositionasatthecloseofthatyear.
DMORRISaoChairman
AHAYESChiefExecutiveOfficer
MCLARKEExecutiveDirectorBusinessPerformanceandPlanning
Dated:11/08/2009
64 ConsolidatedFinancialReport
IndependentAuditor’sReportTotheBoardofTourismQueensland
ReportontheFinancialReportIhaveauditedtheaccompanyingfinancialreportofTourismQueensland,whichcomprisesthebalancesheetasat30June2009andtheincomestatement,statementofchangesinequityandcashflowstatementfortheyearendedonthatdate,asummaryofsignificantaccountingpolicies,otherexplanatorynotesandcertificatesgivenbytheChairman,ChiefExecutiveOfficerandtheExecutiveDirectorBusinessPerformanceandPlanningoftheconsolidatedentitycomprisingtheCorporationandtheentitiesitcontrolledattheyear’sendorfromtimetotimeduringthefinancialyear.
TheBoard’sResponsibilityfortheFinancialReportTheBoardisresponsibleforthepreparationandfairpresentationofthefinancialreportinaccordancewithprescribedaccountingrequirementsidentifiedintheFinancial Administration and Audit Act 1977andtheFinancial Management Standard 1997includingcompliancewithapplicableAustralianAccountingStandards(includingtheAustralianAccountingInterpretations).Thisresponsibilityincludesestablishingandmaintaininginternalcontrolsrelevanttothepreparationandfairpresentationofthefinancialreportthatisfreefrommaterialmisstatement,whetherduetofraudorerror;selectingandapplyingappropriateaccountingpolicies;andmakingaccountingestimatesthatarereasonableinthecircumstances.
Auditor’sResponsibilityMyresponsibilitytoexpressanopiniononthefinancialreportbasedontheauditisprescribedintheAuditor-General Act 2009.ThisAct,includingtransitionalprovisions,cameintooperationon1July2009andreplacesthepreviousrequirementscontainedintheFinancial Administration and Audit Act 1977.
TheauditwasconductedinaccordancewiththeAuditor-General of Queensland Auditing Standards,whichincorporatetheAustralianAuditingStandards.Theseauditingstandardsrequirecompliancewithrelevantethicalrequirementsrelatingtoauditengagementsandthattheauditisplannedandperformedtoobtainreasonableassurancewhetherthefinancialreportisfreefrommaterialmisstatement.
Anauditinvolvesperformingprocedurestoobtainauditevidenceabouttheamountsanddisclosuresinthefinancialreport.Theproceduresselecteddependontheauditor’sjudgement,includingtheassessmentofrisksofmaterialmisstatementinthefinancialreport,whetherduetofraudorerror.Inmakingthoseriskassessments,theauditorconsidersinternalcontrolsrelevanttotheentity’spreparationandfairpresentationofthefinancialreportinordertodesignauditproceduresthatareappropriateinthecircumstances,butnotforthepurposeofexpressinganopinionontheeffectivenessoftheentities’internalcontrol,otherthaninexpressinganopiniononcompliancewithprescribedrequirements.
AnauditalsoincludesevaluatingtheappropriatenessofaccountingpoliciesandthereasonablenessofaccountingestimatesmadebytheBoard,aswellasevaluatingtheoverallpresentationofthefinancialreportandanymandatoryfinancialreportingrequirementsasapprovedbytheTreasurerforapplicationinQueensland.
Ibelievethattheauditevidenceobtainedissufficientandappropriatetoprovideabasisformyauditopinion.
IndependenceTheAuditor-General Act 2009promotestheindependenceoftheAuditor-GeneralandQAOauthorisedauditors.TheAuditor-GeneralistheauditorofallQueenslandpublicsectorentitiesandcanonlyberemovedbyParliament.
TheAuditor-Generalmayconductanauditinanywayconsideredappropriateandisnotsubjecttodirectionbyanypersonaboutthewayinwhichauditpowersaretobeexercised.TheAuditor-Generalhasforthepurposesofconductinganaudit,accesstoalldocumentsandpropertyandcanreporttoParliamentmatterswhichintheAuditor-General’sopinionaresignificant.
Auditor’sOpinionInaccordancewiths.40oftheAuditor-General Act 2009–
(a)IhavereceivedalltheinformationandexplanationswhichIhaverequired;and
(b)inmyopinion—
(i) theprescribedrequirementsinrespectoftheestablishmentandkeepingofaccountshavebeencompliedwithinallmaterialrespects;and
(ii)thefinancialreporthasbeendrawnupsoastopresentatrueandfairview,inaccordancewiththeprescribedaccountingstandardsofthetransactionsofTourismQueenslandandtheconsolidatedentityforthefinancialyear1July2008to30June2009andofthefinancialpositionasattheendofthatyear.
BPWORRAL,FCADelegateoftheAuditor-GeneralofQueenslandSignedatBrisbaneon13August2009
65TourismQueenslandAnnualReport2008–2009
TourismQueenslandEmployingOfficeIncomeStatementfortheperiodended30June2009
Income notes2009 $000
2008$000
Revenue
Employmentservicesincome
12,516 7,939
TotalIncome 12,516 7,939
Expenses
Employeeexpenses
2 12,516 7,939
TotalExpenses 12,516 7,939
OperatingSurplus/(Deficit) - -
BalanceSheetasat30June2009
CurrentAssets
Tradereceivables 2,084 1,842
Accruedrevenue 363 499
TotalCurrentAssets
2,447 2,341
TotalAssets 2,447 2,341
CurrentLiabilities
Accruedemployeebenefits
3 2,144 2,082
TotalCurrentLiabilities
2,144 2,082
NonCurrentLiabilities
Accruedemployeebenefits
3 303 259
TotalNonCurrentLiabilities
303 259
TotalLiabilities 2,447 2,341
NetAssets - -
Equity
Retainedsurplus/(deficit)
- -
TotalEquity - -
TheaccompanyingnotesformpartoftheseFinancialStatements.
TourismQueenslandEmployingOfficeStatementofchangesinEquityfortheperiodended30June2009
RetainedSurplus
$000
Balanceat1November2007 -
Operatingsurplus/(deficit)fortheyear -
Balanceat30June2008 -
Operatingsurplus/(deficit)fortheyear -
Balanceat30June2009 -
Cashflowstatementfortheperiodended30June2009
2009 $000
inflows (Outflows)
2008$000
Inflows(Outflows)
Cashflowsfromoperatingactivities
Receiptsfromcustomers 10,866 6,742
Paymentstosuppliersandemployees
(10,866) (6,742)
Netcashflowsprovidedby/(usedin)operatingactivities
- -
Netincrease/(decrease)incashandcashequivalents
- -
Cashandcashequivalentsatbeginningofperiod
- -
Cashandcashequivalentsatendofperiod
- -
TheaccompanyingnotesformpartoftheseFinancialStatements.
66 ConsolidatedFinancialReport
TourismQueenslandEmployingOfficeNotestoandformingpartoftheFinancialStatementsfortheyearended30June2009
Note1SummaryofSignificantAccountingPoliciesTourismQueenslandEmployingOffice’sobjectiveistoprovideemploymentservicestoTourismQueensland
a.BasisofAccountingThefinancialstatementshavebeenpreparedinaccordancewithAustralianAccountingStandardsissuedbytheAustralianAccountingStandardsBoard.
Thisfinancialreportisageneral-purposefinancialreport.Exceptwherestated,thehistoricalcostconventionisused.
ThesefinancialstatementsarepresentedinAustraliandollarswhichistheEmployingOfficefunctionalcurrency.
Theaccountingpoliciesdisclosedbelowhavebeenconsistentlyappliedduringtheyear.
b.RevenueRecognitionRevenueisrecognisedtotheextentthatitisprobablethattheeconomicbenefitswillflowtotheEmployingOfficeandtherevenuecanbereliablymeasured.
c.TradeandOtherReceivablesReceivablesarerecognisedandcarriedatoriginalinvoiceamountlessaprovisionforimpairment.AnallowanceforimpairmentismadewhenthereisobjectiveevidencethattheEmployingOfficewillnotbeabletocollectthedebt.Baddebtsarewritten-offwhenidentified.
Settlementondebtorsisrequiredwithin30days.
d.TradeandOtherPayablesLiabilitiesfortradecreditorsandotheramountsarecarriedatcost,whichisthefairvalueoftheconsiderationtobepaidinthefutureforgoodsandservicesreceived,whetherornotbilledtotheEmployingOffice.Tradecreditorsarenon-interestbearingandarenormallysettledon30dayterms.
e.EmployeeBenefitsProvisionismadeforemployeebenefitsaccumulatedasaresultofemployeesrenderingservicesuptothereportingdate.Thesebenefitsincludeliabilitiesforemployeebenefitsofwagesandsalaries,annualleaveandlongserviceleave.
Liabilitiesarisinginrespectofwagesandsalaries,annualleaveandlongserviceleavethatareexpectedtobesettledwithin12monthsaremeasuredattheirnominalvalues.
Liabilitiesforlongserviceleavebenefitsthatarenotexpectedtobesettledwithin12monthsaremeasuredatthepresentvalueoftheestimatedfuturecashoutflowtobemadeinrespectofservicesprovidedbyemployeesuptothereportingdate.Indeterminingthepresentvalueoffuturecashoutflows,theinterestratesattachingtogovernmentguaranteedsecurities,whichhavetermstomaturityapproximatingthetermsoftherelatedliability,areused.
Employeebenefitsexpensesarisinginrespectofthefollowingcategories:
— wagesandsalaries,non-monetarybenefits,annualleave,longserviceleave,sickleaveandotherleavebenefits;and
— othertypesofemployeebenefits
— arechargedagainstprofitsonanetbasisintheirrespectivecategories.
EmployersuperannuationcontributionsarepaidtoQSuper,thesuperannuationplanforQueenslandGovernmentemployees,atratesdeterminedbytheStateActuary.
Contributionsareexpensedintheperiodinwhichtheyarepaidorpayable.TheEmployingOffice’sobligationislimitedtoitscontributiontoQSuper.Therefore,noliabilityisrecognisedforaccruingsuperannuationbenefitsinthesefinancialstatements,theliabilitybeingheldonawhole-of-GovernmentbasisandreportedinthefinancialreportpreparedpursuanttoAAS31FinancialReportingbyGovernments.
f.FinancialInstrumentsRecognitionFinancialassetsandfinancialliabilitiesarerecognisedinthebalancesheetwhentheEmployingOfficebecomespartytothecontractualprovisionsofthefinancialinstrument.
ClassificationFinancialinstrumentsareclassifiedandmeasuredasfollows:
— Receivables—heldatamortisedcost
g.RoundingAmountshavebeenroundedtothenearestthousanddollarsunlessotherwisestated.
h.UseofEstimatesandJudgementEstimatesandunderlyingassumptionsarereviewedonanongoingbasis.Revisionstoaccountingestimatesarerecognisedintheperiodinwhichtheestimateisrevisedandinanyfutureperiodseffected.TheEmployingOfficehasmadenojudgementthatmaycauseamaterialadjustmenttothecarryingamountsofassetsandliabilitieswithinthenextreportingperiod.
i.TaxationTheEmployingOfficeisexemptfromincometaxunderSection24AQoftheIncomeTaxAssessmentAct1936andisexemptfromCommonwealthtaxationwiththeexceptionofFringeBenefitsTaxandGST.Assuch,GSTcreditsreceivablefrom/payabletotheATOarerecognisedandaccrued.
Goods & Services TaxRevenues,expensesandassetsarerecognisednetoftheamountofGSTexcept:
1. wheretheamountofGSTincurredisnotrecoverablefromthetaxationauthority,itisrecognisedaspartofthecostofacquisitionofanassetoraspartofanitemofexpense;or
2. forreceivablesandpayableswhicharerecognisedinclusiveofGST.
67TourismQueenslandAnnualReport2008–2009
TourismQueenslandEmployingOfficeNotestoandformingpartoftheFinancialStatementsfortheyearended30June2009
Note2EmployeeExpenses/NumberofEmployees
2009 $000
2008$000
Wagesandsalaries 9,601 6,242
Employersuperannuationcontributions 1,056 652
Compensatedabsences 1,288 726
Payrolltax 571 319
12,516 7,939
Numberofemployeesattheendoftheperiod. 124 121
Thenumberofemployeesincludesbothfull-timeemployeesandpart-timeemployeesmeasuredonafull-timeequivalentbasis.
Note3AccruedEmployeeBenefits
2009 $000
2008$000
Current
Employeebenefits–annualleave 908 772
Employeebenefits–longserviceleave 873 812
WagesOutstanding 363 498
2,144 2,082
non-Current
Employeebenefits–longserviceleave 303 259
2,447 2,341
Current Non-current
Annualleave$000
Longserviceleave$000
Longserviceleave$000
Openingbalanceat1July2008 772 812 259
TransferfromTourismQueensland - - -
Increase/(decrease)inprovision 921 322 44
Reductionsinprovisionasaresultofpayments (785) (261) -
Closingbalanceat30June2009 908 873 303
Note4FinancialInstrumentsTheEmployingOfficereceivablesareduefromTourismQueenslandandarenotpastdue.
68 ConsolidatedFinancialReport
CertificateofTourismQueenslandEmployingOffice
Thesegeneralpurposeannualfinancialstatementsfortheyearended30June2009havebeenpreparedpursuanttotheprovisionsoftheFinancial Administration and Audit Act 1977(theAct)andotherprescribedrequirements.Inaccordancewithsection46(F)oftheAct,wecertifythatinouropiniontheforegoingfinancialstatementsandnotestoandformingpartthereofareinagreementwiththeaccountsandrecordsofTourismQueenslandEmployingOfficeand
(i) theprescribedrequirementsinrespectoftheestablishmentandkeepingofaccountshavebeencompliedwithinallmaterialrespects;and
(ii)theforegoingannualfinancialstatementshavebeendrawnupsoastopresentatrueandfairview,inaccordancewithprescribedaccountingstandards,ofthetransactionsandcashflowsofTourismQueenslandEmployingOfficefortheperiodending30June2009andofthefinancialpositionasatthecloseofthatyear.
AHAYESChiefExecutiveOfficer
MCLARKEExecutiveDirectorBusinessPerformanceandPlanning
Dated:11/08/2009
69TourismQueenslandAnnualReport2008–2009
ReportontheFinancialReportIhaveauditedtheaccompanyingfinancialreportofTourismQueenslandEmployingOfficewhichcomprisesthebalancesheetasat30June2009,andtheincomestatement,statementofchangesinequityandcashflowstatementfortheyearendedonthatdate,asummaryofsignificantaccountingpolicies,otherexplanatorynotesandcertificatesgivenbytheExecutiveOfficerandExecutiveDirectorBusinessPerformanceandPlanning.
TheExecutiveOfficer’sResponsibilityfortheFinancialReportTheExecutiveOfficerisresponsibleforthepreparationandfairpresentationofthefinancialreportinaccordancewithprescribedaccountingrequirementidentifiedintheFinancial Administration and Audit Act 1977andtheFinancial Management Standard 1997,includingcompliancewithapplicableAustralianAccountingStandards(includingtheAustralianAccountingInterpretations).Thisresponsibilityincludesestablishingandmaintaininginternalcontrolsrelevanttothepreparationandfairpresentationofthefinancialreportthatisfreefrommaterialmisstatement,whetherduetofraudorerror;selectingandapplyingappropriateaccountingpolicies;andmakingaccountingestimatesthatarereasonableinthecircumstances.
Auditor’sResponsibilityMyresponsibilitytoexpressanopiniononthefinancialreportbasedontheauditisprescribedintheAuditor-General Act 2009.ThisAct,includingtransitionalprovisions,cameintooperationon1July2009andreplacesthepreviousrequirementscontainedintheFinancial Administration and Audit Act 1977.
TheauditwasconductedinaccordancewiththeAuditor-General of Queensland Auditing Standards,whichincorporatetheAustralianAuditingStandards.Theseauditingstandardsrequirecompliancewithrelevantethicalrequirementsrelatingtoauditengagementsandthattheauditisplannedandperformedtoobtainreasonableassurancewhetherthefinancialreportisfreefrommaterialmisstatement.
Anauditinvolvesperformingprocedurestoobtainauditevidenceabouttheamountsanddisclosuresinthefinancialreport.Theproceduresselecteddependontheauditor’sjudgement,includingtheassessmentofrisksofmaterialmisstatementinthefinancialreport,whetherduetofraudorerror.Inmakingthoseriskassessments,theauditorconsidersinternalcontrolrelevanttotheentity’spreparationandfairpresentationofthefinancialreportinordertodesignauditproceduresthatareappropriateinthecircumstances,butnotforthepurposeofexpressinganopinionontheeffectivenessoftheentity’sinternalcontrol,otherthaninexpressinganopiniononcompliancewithprescribedrequirements.
AnauditalsoincludesevaluatingtheappropriatenessofaccountingpoliciesandthereasonablenessofaccountingestimatesmadebytheExecutiveOfficer,aswellasevaluatingtheoverallpresentationofthefinancialreportincludinganymandatoryfinancialreportingrequirementsasapprovedbytheTreasurerforapplicationinQueensland.
Ibelievethattheauditevidenceobtainedissufficientandappropriatetoprovideabasisformyauditopinion.
IndependenceTheAuditor-General Act 2009promotestheindependenceoftheAuditor-GeneralandQAOauthorisedauditors.TheAuditor-GeneralistheauditorofallQueenslandpublicsectorentitiesandcanonlyberemovedbyParliament.
TheAuditor-Generalmayconductanauditinanywayconsideredappropriateandisnotsubjecttodirectionbyanypersonaboutthewayinwhichauditpowersaretobeexercised.TheAuditor-Generalhasforthepurposesofconductinganaudit,accesstoalldocumentsandpropertyandcanreporttoParliamentmatterswhichintheAuditor-General’sopinionaresignificant.
Auditor’sOpinionInaccordancewiths.40oftheAuditor-General Act 2009–
(a)IhavereceivedalltheinformationandexplanationswhichIhaverequired;and
(b)inmyopinion—
(i) theprescribedrequirementsinrespectoftheestablishmentandkeepingofaccountshavebeencompliedwithinallmaterialrespects;and
(ii)thefinancialreporthasbeendrawnupsoastopresentatrueandfairview,inaccordancewiththeprescribedaccountingstandardsofthetransactionsoftheTourismQueenslandEmployingOfficeforthefinancialyear1July2008to30June2009andofthefinancialpositionasattheendofthatyear.
BPWORRAL,FCADelegateoftheAuditor-GeneralofQueenslandSignedatBrisbaneon13August2009
IndependentAuditor’sReportTotheExecutiveOfficeroftheTourismQueenslandEmployingOffice
70 ConsolidatedFinancialReport
Compliancechecklist
Summaryofrequirement Basisforrequirement Annualreportreference
Accessibility TableofContents ARGs–section8.1 1
Glossary N/A
Publicavailability FMS–section95(1)(i) insidecover
Interpreterservicestatement Queensland Government Language Services Policy
insidecover
Copyrightnotice Copyright Act 1968 insidecover
LetterofCompliance
AletterofcompliancefromtheaccountableofficerorstatutorybodytotherelevantMinister(s)
ARGs–section9 insidecover
Introductoryinformation
Agencyroleandmainfunctions FMS–section95(1)(a)and(b)
ARGs–section10.3
8
Operatingenvironment FMS–section95(1)(f),(e),(j) 8
Externalscrutiny ARGs–section10.3 14
MachineryofGovernmentchanges ARGs–section10.3 N/A
Reviewofproposedforwardoperations FMS–section95(1)(h) 20
Agencyperformance
Governmentobjectivesforthecommunity FMS–section95(1)(a)and(i)
ARGs–section11.5
N/A
Agencyobjectivesandperformanceindicators 20–34
Agencyoutputsandoutputperformancemeasures 19
SummaryofFinancialInformation
Summaryoffinancialinformation ARGs–section12 35
Disclosureofbudgetvactualresults ARGs–section12.3 N/A
Governance—ManagementandStructure
Organisationalstructure FMS–section95(1)(f)(iii) 13
Executivemanagement FMS–section95(1)(f)(iii) 12
Relatedentities FMS–section96(1) N/A
Scheduleofstatutoryauthoritiesorinstrumentalities FMS–section96(2) N/A
Boardsandcommittees ARGs–section13.5 N/A
PublicSectorEthicsAct1994
-implementationstatementgivingdetailsoftheactiontakenduringthereportingperiod
Public Sector Ethics Act 1994
(section23andSchedule)
N/A
WhistleblowersProtectionAct1994
-publicinterestdisclosuresreceived
Whistleblowers Protection Act 1994
(section30-31andSchedule)
N/A
Governance—RiskManagementandAccountability
Riskmanagement FMS–section95(1)(k) 10
Auditcommittee ARGs–section14.2 10
Internalaudit ARGs-section14.3 10
71TourismQueenslandAnnualReport2008–2009
Summaryofrequirement Basisforrequirement Annualreportreference
Governance—HumanResources
Workforceplanning,retentionandturnover FMS–section95(1)(f)(iii) 34
VoluntaryEarlyRetirement(VER) DirectiveNo.11/05Voluntary Early Retirement (VER)
N/A
Retrenchments DirectiveNo.10/05
Retrenchment
N/A
Initiativesforwomen ARGs–section15.4 N/A
Governance—Operations
Consultancies FMS–section95(1)(eb) 35
Overseastravel FMS–section95(1)(ea) 36–37
Informationsystemsandrecordkeeping Public Records Act 2002 34
Wastemanagement Environmental Protection (Waste Management) Policy 2000, Environmental Protection Act 1994
N/A
OtherPrescribedRequirements
Sharedservices ARGs–section17.1 N/A
Carbonemissions Premier’s Statement N/A
OptionalInformationthatmaybeReported
Correctionstopreviousannualreports ARGs–section18.2 N/A
FreedomofInformation Freedom of Information Act 1992
N/A
Privacypolicy QueenslandGovernmentPrivacy Policy
N/A
Indigenousmatters N/A N/A
NativeTitle N/A N/A
FinancialStatements
Annualgeneralpurposefinancialstatements Financial Reporting Requirements for Queensland Government Agencies
38–69
Certificationoffinancialstatements FAA–sections39and46F 63and68
IndependentAuditorsReport FAA–sections38AA(1)and46FA(3)
64and69
Remunerationdisclosures Financial Reporting Requirements for Queensland Government Agencies
51
FAAFinancial Administration and Audit Act 1977FMSFinancial Management Standard 1997ARGsAnnualReportGuidelinesforQueenslandGovernmentAgencies
72 TourismQueenslandDirectory
TourismQueenslandHeadOfficeTourismQueenslandHouse30MakerstonStreet,CityGPOBox328BrisbaneQLD40010735353535www.tq.com.auwww.tq.com.au/annualreport08-09
Contactofficer:GeneralManager,CorporateandGovernmentRelationsTel:0735355588Email:Danielle.Koopman@tq.com.au
ZoneDirectors
GoldCoastandHinterlandDeniseDeveneyTedderTerracesCnrHughesAvenueandTedderAvenue,MainBeachQLD4217Postal:TourismQueenslandHouseGPOBox328BrisbaneQLD4001Tel:0418412140
BrisbaneandSouthEastQueenslandCountrySharonRaguseBasedinheadofficePostal:TourismQueenslandHouseGPOBox328BrisbaneQLD4001
SunshineCoastandFraserCoastLynneBanford23Regatta1BusinessCentreKawanaQLD4701Postal:LockedBag5010CaloundraDCQLD4551Tel:0754139223or0406539122
Whitsundays,IslandsoftheGreatBarrierReefandMackayRachaelKlitscherSuite2,CumberlandHouse,2–4IslandDrive,CannonvaleQLD4802Postal:POBox194AirlieBeachQLD4802Tel:0749460106or0419662933
TourismQueenslandDirectory
Central Queensland and Southern Great Barrier ReefTrevor Cox Level 1, 149 Bolsover Street Rockhampton QLD 4700 Tel: 0408 761 774
The Tropics and the Great Barrier ReefJeff Gillies Cairns Port Authority Building Cnr Spence & Grafton Streets Cairns 4870 Postal : PO Box 2358 Cairns QLD 4870 Tel: 0437 735 944 or 0419 645 955
Outback (including Gulf and Western Downs)Matt Bron The Department of State Development, Landsborough Highway Longreach QLD 4730 Postal: PO Box 210 Longreach QLD 4730 Tel: 0439 476 106
International RepresentativesUnited KingdomHills Balfour Synergy 3rd Floor, Colechurch House, 1 London Bridge Walk, London, SE1 2SX England Tel: +44 207 367 0900 Fax: +44 207 407 3810
Europec/- Tourism Queensland, global spot Oberbrunner Str. 4, 81475 Munich, Germany Tel: +49 89 7596988 80 Fax: +49 89 7596988 10
America6100 Center Drive Suite 1150 Los Angeles, CA 90045 USA Tel: +1 310 695 3250 Fax: +1 310 695 3258
Hong KongRoom 2507, 25th Floor Harbour Centre, 25 Harbour Road Wanchai Hong Kong Tel: +852 2827 4322 Fax: +852 2877 5668
ChinaRoom 3709-3710, 37th Floor CITIC Square 1168 NanJing Road West Shanghai 200041 China Tel: +86 21 5292 9668 Fax: +86 21 5292 9698
TaiwanSuite 3202, 32nd Floor International Trade Building No. 333 Keelung Road Section 1 Taipei 110 Taiwan Tel: +886 2 2723 3196 Fax: +886 2 2723 3197
Korea20th Floor, Young Poong Building 33 Seorin-dong, Chongro-ku Seoul 110-752, Korea Tel: +822 399 5767 or +82 399 5768/69 Fax: +822 399 7878
IndiaTQ Represented by Tourismatique 21 Arun Chambers, Ground Floor Tardeo, Mumbai 400034 IndiaTel: +91 22 4053 3018
JapanSuite 1301, Yurakucho Denki Building NW 7-1, Yurakucho 1 Chome Chiyoda-Ku Tokyo 100-0006 Japan Tel: +81 3 3214 4931/5521 Fax: +81 3 3211 7904
OCAT bldg, 4F T-4, 1-4-1, Minatomachi, Naniwa-ku, Osaka 556-0017 Japan Tel & Fax: +81 6 6632 5030
Singapore51 Goldhill Plaza, #16-04 Singapore 308900 Tel: +65 6 253 2811 Fax: +65 6 253 8653
Malaysia15 Jalan Wangsa 1/3 Taman Wangsa Permai Kepong 52100 Kuala Lumpur Malaysia Tel: 0011 6012 383 2093
New ZealandLevel 2, 1 Teed Street Newmarket, Auckland New Zealand Tel: +64 9 374 1780 Fax: +64 9 374 1781
30 September 2009
The Honourable Peter Lawlor MPMinister for Tourism and Fair Trading GPO Box 1141 Brisbane Q 4001
Dear Minister
I am pleased to present the Annual Report 2008–09 for Tourism Queensland.
I certify that this annual report complies with:
— the prescribed requirements of the Financial Administration and Audit Act 1977 and the Financial Management Standard 1997, and
— the detailed requirements set out in the Annual Report Guidelines for Queensland Government Agencies.
A checklist outlining the annual reporting requirements can be accessed at www.tq.com.au/annualreport08-09 and is on page 70–71.
Yours sincerely
Don Morris AO Chairman
ISSN: 1837-4107. The Queensland Government is committed to providing accessible services to Queenslanders from all culturally and linguistically diverse backgrounds. If you have difficulty understanding the annual report, you can contact us on (07) 3535 3535 and we will arrange an interpreter to effectively communicate the report to you. © State of Queensland (Tourism Queensland) 2009. Publicity Availablility Statement: Danielle Koopman, General Manager — Corporate and Government Relations Tel: 07 3535 5588 Fax: 07 3535 5438 Email: danielle.koopman@tq.com.au Web: www.tq.com.au / http://www.tq.com.au/about-tq/corporate-information/corporate-information_home.cfm
Front cover: Daydream Island, ‘Best Job in the World’ final selection event, May 2009. left–right Magali Heuberger, George Karellas, Clarke Gayford, Ben Southall and Hailey Turner
Tourism Q
ueensland Annual Report 2008 –2009
Tourism QueenslandAnnual Report2008 – 2009