Post on 11-Apr-2017
The Aisne Tourism Agency operates for the Aisne Department
The Aisne Tourism Agency has been awarded the ISO 9001 certificate for its quality management system
DEVELOP YOUR TOURISM PROJECT IN THE
GITES & HOLIDAY RENTALS, GUEST HOUSES, UNUSUAL PLACES TO STAY, SMALL HOTELS
September 2015 - 1/4
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tél. : +33 (0)3 23 27 76 76
You have a small or medium sized project…WHAT KIND OF PROJECT ?
A privileged geographical location at the heart of the greatly populated areas of Northern Europe: nearly 100 million inha-bitants within a 3 hour radius, and local clienteles attracted by France and rural areas.
Because of the territory’s assets in relation to your project!WHY CHOOSE THE AISNE ?
Good motorway access: The A4 and A26 motorways (Auto-route des Anglais), which traverse the Aisne, are the main French tou-rism access routes (20,000 to 25,000 vehicles per day, of which 20 to 25% are from outside of France).
The Aisne represents a «southern» destination for non-French, Northern European clienteles residing in the vicinity.
The level of non-French patronage in the Aisne’s commercial accommodation market:
*Compared to 5 to 10% for Center Parcs de Sologne et Normandie.Source: INSEE-ORT Picardy – ODT Aisne - Year 2014
23%HOTEL
BUSINESSES
87.3%
OUTDOOR ACCOMMODATION
BUSINESSES
42%GITES
DE FRANCE
25/30%*CENTER PARCSDOMAIN DE L’AILETTE
1ST POSITION
IN FRANCE
A guest house?
Taking over a small hotel?
Unusual places
to stay?
One or more gites/holiday
rentals?
N2
LONDON
ENGLAND
BELGIUM
PARIS
CALAIS
VERVINS
LAONCOMPIÈGNEBEAUVAIS
SAINT-QUENTIN
VALENCIENNES
CHÂTEAU-THIERRY
N2
A26
A26
A29
A4
A1
A26
NETHERLANDS16.9 million inhabitants
REIMS
METZ
DOVER
AMIENS
AMSTERDAM
ALLEMAGNE
COLOGNE
A2
E19
ANTWERP
BRUSSELS
E50A31
E44
E31
LUXEMBURG
FRANCE
E40
A1
GREATER LONDON/SOUTH EAST UK 23 million inhabitants
ILE DE FRANCE12 million inhabitants
NORD - PAS DE CALAIS - PICARDY6 million inhabitants
CHAMPAGNE - LORRAINE - ALSACE5.5 million inhabitants
SOISSONS
LUXEMBURG0.5 million inhabitants
BELGIUM11.2 million inhabitants
RHINELAND SAAR-PALATINATE 22.5 million inhabitants
LILLE
3 HOURS
2 HOURS
1 HOUR
TGV Railway Station
M20
AACHEN
AISNE
NETHERLANDS
LUXEMBURG
LIÈGE
MONSE42
E314
Paris
Pierrefonds
September 2015 - 2/4
A location in the «Parisian hinterlands»: the proximity of the Ile de France region is a real asset. Northern-European clienteles choose a holiday destination in the countryside and have the possi-bility of taking excursions to major, internationally acclaimed recrea-tional and cultural sites: Paris, Disneyland, Parc Astérix, Chantilly, Compiègne, Reims and its Champagne cellars, etc.
A «genuine France» ranking with authentic scenery sought after by urban and non-French clienteles. The Aisne has real assets with exceptional natural and historical heritage.
Some key numbers :
4th department of France for its number of listed historic monuments,2000km of tracks turned into hiking paths, 310km of inland waterways,400km of cycle tracks and non-motorized vehicle routes under development,2 Appelations d’Origine Contrôlée : Champagne and Maroilles...
(source : INSEE - ORT - ADRT02)
68.3% Occupancy rates in 2014 (31 weeks), compared to an average of 40% for France
46.5% Occupancy rate in 2014, compared to an average of 36% for France
The main tourist destinations and tourism trade marks of the Aisne and its surroundings:
Cédric François was originally from Vervins and had lived in the Ile de France region
before investing in the purchase and renovation of an old farm at Fontaine-lès-Ver-
vins, from 2010 to 2014. The Domain des Lavandières, listed with Clévacances, com-
prises a restaurant, spa and pool area, and an ensemble of holiday rentals and guest
rooms. www.gites-chambres-aisne.com
After a career in industry and finance, two former executives converted “Le Nid dans
les Bruyères”, a municipal campsite at Fère-en-Tardenois, into a site providing 12
unusual places to stay. Their target market → couples living in the main urban areas…
www.leniddanslesbruyeres.fr
In 2012, a restaurateur opened the Auberge de Vauclair, a small rural hotel business,
restaurant and four premium guest rooms, close to Center Parcs Domaine de l’Ailette.
Listed as a “Logis”, it mostly receives a non-French clientele. Its key strengths: the
comfort, originality, and an environment perfect for recuperation.
www.auberge-de-vauclair.fr
They chose the AISNE!
*Compared to 5 to 10% for Center Parcs de Sologne et Normandie.Source: INSEE-ORT Picardy – ODT Aisne - Year 2014
TWO INDICATORS OF THE THRIVING TOURISM IN THE AISNEGITES DE FRANCE
OUTDOOR ACCOMMODATION
1
2
3
D1032
N2
N31
D1
D1029
D1
VERVINS
MonsTrondheim
Compostelle
Lille-Calais
Cambrai
Charleville-Mézières
Amiens
Paris
Paris
Provins
SOISSONS
Reims
Paris
Chantilly
1
Le Nouvion-en-Thiérache
Domaine du Lac de l’Ailette
Champagne Cellars
Champagne Cellars
Charles de Gaulle Airport
Station Verte (quality label)
Most Beautiful Villages of France (quality label)
Water sports and leisure centre
Coucy-le-Château
Villers-Cotterêts
Pierrefonds
ChaunyTergnier
Fère-en-Tardenois
HIRSON
Saint Michel Forest
Saint Gobain Forest
Chemin des Dames
Somme
Oise
Aisne
Ourcq
Marne
Retz Forest
Champagne Tourist Route
Epernay
A4
A4
A29
2
N2
Parfondeval
CHÂTEAU-THIERRY
LAON
3
Guise
Compiègne
SAINT-QUENTIN
Godin Familistère
A26
Eurovelo 3
Parc d’Isle
Blangy
L’Astrée
Axo Plage
AOC (Guaranteed Origin Appellation)
Maroilles
D1043
National Cycle Path V30 A26
La Frette
(Garanteed Origin Appelation)
September 2015 - 3/4
ASSISTANCE PROVIDED BY THE AGENCY
Would you like to develop an “unusual places to stay” project or take over a small hotel business?
Would you like to develop a gite, holiday rental or guest house project?
A whole team at your service!
Your contact: Catherine DUMENIL Tel: +33 (0)3 23 27 76 71c.dumenil@aisne-tourisme.com
Your web-assistance contact: Cécile LEMBREZ Tel: +33 (0)3 23 27 76 79 c.lembrez@aisne-tourisme.com
Your marketing assistance contact: Géraldine DALLEAUTel: +33 (0)3 23 27 76 82g.dalleau@aisne-tourisme.com
Aisne Tourism AgencyTel: +33 (0)3 23 27 76 76contact@aisne-tourisme.com
A free information meeting,
Assistance in the creation of your project:
technical visit, feasibility pre-study, pricing
specifications, etc.
A classification for your accommodation
according to several options to choose from:
quality labels with Gites de France or Cléva-
cances, listed as a holiday rental (in stars),
“referenced” guest house (national frame of
reference in regards to quality from the
federation of tourism offices),
If relevant, the preparation of a grant
application,
Complete and personalized computer assis-
tance according to your level of skill: assistan-
ce with website design and creation, visibility
of the website, managing your e-reputation
and client reviews, regional booking solutions
and the creation of links with other systems,
Assistance with marketing in the framework
of the “Esprit de Picardie” scheme: hands-on
workshop about customer expectations,
assistance in the creation of segmented
product offers, and commercial style
descriptions adapted to the selected markets,
Integration of a new regional platform dedi-
cated to holiday rentals and guest houses,
An incorporated booking solution for “Gites
de France” holiday rentals, through a booking
service of the Aisne Tourism Agency.
If required, propositions of sites that could
be taken over,
An analysis of your project, in connection
with the Chamber of Commerce and Industry
for certain dossiers,
Detailed specifications, in line with the
market,
If necessary, assistance with the feasibility
study,
If relevant, identifying grants and preparing
an application,
Complete and personalized computer
assistance according to your level of skill:
assistance with website design and creation,
visibility of the website, managing your e-re-
putation and client reviews, regional booking
solutions and the creation of links with other
systems,
Assistance with marketing in the framework
of the “Esprit de Picardie” scheme: hands-on
workshop about customer expectations,
assistance in the creation of segmented
product offers, and commercial style
descriptions adapted to the selected
markets.
Réa
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We propose A COMPLETE ASSISTANCE PACKAGE OR SELECTED SERVICES
We propose A SPECIFIED ASSISTANCE PROGRAMME
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For more information, please visit our website for professionals www.pro-evasion-aisne.com
September 2015 - 2/4