28 Tourism Events Held in 2015Crossroads to Adventure

World’s Largest 3D

Archery Tournament

Laurel Lake Triathlon

Sheltowee 12-Hour Extreme

Adventure Race

World Chicken Festival

Cycling Capital of

Kentucky ®

Kentucky State HOG Rally

Kentucky Trail Town

Hotel Sales Increase

2012 Hotel Sales 2013 Hotel Sales$11.50

$12.00

$12.50

$13.00

$13.50

$14.00

$14.50

Millions

Millions

Months with Greats Room Sales Increases

• August (AJGA Golf Tournament)= 25% increase.

• April (Redbud Ride)= 17% increase.• May (ASA Archery Tournament= 17%

increase.• June (Kentucky State HOG Rally)= 15%

increase.

Typical Expenditures for Tourism Events (VISA Study)

Percentage of Expenditure Tourism Event Attendees

Lodging 9%Retail Sales 30%Dining 24%Transportation 16%Other Activities 21%

Estimated Economic ImpactFor every one dollar increase in room sales due to events, $11 dollars are spent in other parts of the economy. By VISA’s figures, the $1.45 million increase in Laurel County hotel sales in 2013 would equate to almost $16 million increase in the total economy.