Cover

Good Morning

Two Matthews

We both have a checkered past

We are both magazine junkies

We are iPad App design veterans

We are both hooked on tablets

And boy does that hurt

Why do tablets matter

15000000

28000000

movement

10

30/30/40

ava

“I’m just learning all these things from the screen”

Perfect for publishers

Perfect for publishers

Our story begins

6 week challenge

Opportunity

Risk

The ingredients for “Apple Surprise”

Describing the Process

Swarm

Be the swarm

3 Paths

The App

The Reader

Interactive Content Modules

The Store

The finish line (not really the finish line)

The tools (whiteboards, paper prototypes, ears, hands)

Dueling Whiteboards image

Paper Prototypes

Listen & Translate

Jazz Hands & Gesture Maps

Layers of Interactivity diagram

Content Evolution diagram

Considerations

The Goods

The Goods

The Goods

The Goods

The Goods

The Goods

The Goods

The Goods

The Goods

The Goods

The Goods

The Goods

The Goods

Big Takeaway

{newsstand stats}

Why the RIAA misses the 90s

Why the RIAA misses the 90s

Really!?

New Magazine

Customized

Smart

Thanks! Matthew Carlson (Hot)twitter: @dreamjar& Matthew Davis (Zinio)twitter:@matdvs

See this presentation on line:http://bit.ly/gLm0Cs