Post on 12-May-2015
Total Website MakeoverHow to Transform
an Underperforming Site into the Most Effective Selling Machine
Presentation Link
• www.bit.ly/zeke-effective-web-design
The Web Designer’s Role
Total Website Makeover
1. The Sales Funnel2. Credibility3. Web 3.0 Websites4. 15 Web Design Tips5. 5 Effective Landing Pages6. Tools7. Case Studies
Total Website Makeover
1. The Sales Funnel2. Credibility3. Web 3.0 Websites4. 15 Web Design Tips5. 5 Effective Landing Pages6. Tools7. Case Studies
The Sales Funnel
The Sales Funnel
Total Website Makeover
1. The Sales Funnel2. Credibility3. Web 3.0 Websites4. 15 Web Design Tips5. 5 Effective Landing Pages6. Tools7. Case Studies
Testimonials
Case Studies
List of Clients
Certifications, Awards, Credentials
Trust Logos
As Seen On
Celebrity and Expert Endorsements
Total Website Makeover
1. The Sales Funnel2. Credibility3. Web 3.0 Websites4. 15 Web Design Tips5. 5 Effective Landing Pages6. Tools7. Case Studies
Allow Visitors to Subscribe
Allow Visitors to Follow You
Allow Visitors to Share
Total Website Makeover
1. The Sales Funnel2. Credibility3. Web 3.0 Websites4. 15 Web Design Tips5. 5 Effective Landing Pages6. Tools7. Case Studies
Learn Copywriting
• http://bit.ly/copywriting-1• The AdWeek Copywriting Handbook (Get it
from Amazon)
Less Is More
Less Is More
Make Your Text Easy Read/Skim
Make Your Text Easy Read/Skim
Scarcity and Urgency
Passive Marketing vs. Calls to Action
Don’t Ask for More Information than You Need
Learn How to Monetize a Website
• Sell your own products• Sell someone else’s products• Sell leads• Sell ads• Beg
How to Overcome Objections
Benefits vs. Features
Write as You Talk
• "The New Ventures Mission is to scout profitable growth opportunities in relationships, both internally and externally, in emerging, mission inclusive markets, and explore new paradigms and then filter and communicate and evangelize the findings.”
• "It is our job to continually foster world-class infrastructures as well as to quickly create principle-centered sources to meet our customer's needs"
Make It Easy for People to Get in Touch with You
The Paradox of Choice
Contrast and Decoy Offers
Option 1:Online Access
Only
$57/Year
Option 2:Magazine Only
$77/Year
Option 3:Magazine
+Online Access
Special Offer!$110/Year
$77/Year
Total Website Makeover
1. The Sales Funnel2. Credibility3. Web 3.0 Websites4. 15 Web Design Tips5. 5 Effective Landing Pages6. Tools7. Case Studies
Landing Pages
Landing Pages
Landing Pages
Landing Pages
Landing Pages
Total Website Makeover
1. The Sales Funnel2. Credibility3. Web 3.0 Websites4. 15 Web Design Tips5. 5 Effective Landing Pages6. Tools7. Case Studies
Balsamiq Mockups
Google Website Optimizer
UserTesting.com
Google Analytics
ClickTale
CrazyEgg
SurveyMonkey
Total Website Makeover
1. The Sales Funnel2. Credibility3. Web 3.0 Websites4. 15 Web Design Tips5. 5 Effective Landing Pages6. Tools7. Case Studies
Presentation Link
• www.bit.ly/zeke-effective-web-design
Thank You!
Zeke Camusio503-367-7561
zeke@TheOutsourcingCompany.comwww.TheOutsourcingCompany.com/blog
@ZekeCamusio
LinkedIn.com/in/ZekeCamusio
Facebook: Facebook.com/ZekeCamusio
2 More Things
• Feedback: http://bit.ly/zeke-survey• Register for Seminars & Webinars: http
://bit.ly/zeke-register