TOP WAYS TO WATCH TV IN 2014

NEW TV OUTPUTS

“Cord cutters” and “cord nevers” are redefining the TV landscape. Driven by flexibility and cost savings, next-generation consumers are using:

Smart TVs

Set-top boxes

Streaming sticks

Mobile apps

56% of broadband households now have at least one TV connected to the internet

62% watch Net-based video over a games console

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1.8 MILLION Americans have cancelled their cable TV service in the past year

15 MILLION minutes of video were watched on mobile devices in 2013

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TOP WAYS TO WATCH TV IN 2014

APPLE TV

Type: Set-top box Price: $99.00 Features: Connects to any HDTV, syncs with other Apple products, Airplay

XBOX ONE

Type: Set-top box & gaming unit Price: $499.99 Features: All-in-one entertainment console, voice control, ESPN partnership, single sign-on

ROKU

Type: Set-top box & streaming stick Price: $49.99 - $99.99 Features: Access to 1000+ channels, games, remote control mobile app

CHROMECAST

Type: Streaming stick Price: $35.00 Features: Low price point, HDMI port, controlled by a mobile device, simple

NETFLIX

Type: Mobile app /Internet TV service Price: $7.99 / month Features: Low price point, robust content selection, available on any mobile device

AEREO

Type: Mobile app / Internet TV service Price: $8.00 - $12.00 / month Features: Access to live TV online, available on any mobile device

Let’s Connect!

Sheetal Jaitly Director of Media, Sports & Entertainment sjaitly@pivotallabs.com

www.pivotallabs.com

Be a part of the next-generation TV revolution.

SOURCES

1.  Pant, Vibha & Michael Greeson. The Diffusion Group. In-Home CE and Home Network Ecosystem – 2013. (April – June, 2013.) Retrieved from http://tdgresearch.com/report/in%E2%80%90home-ce-and-home-network-ecosystem-%E2%80%90-2013-2/

2.  Eaton, Kit. Fast Company. Stats Hint Smart TVs Twice as Popular as Streaming Boxes. (May 3, 2013.) Retrieved from http://www.fastcompany.com/3009284/tech-forecast/stats-hint-smart-tvs-twice-as-popular-as-streaming-boxes

3.  SNL Kagan. SNL Kagan Releases 2nd-Quarter U.S. Multichannel Subscriber Report. SNL. N.p., 3 Sept. 2013. Web. 28 Nov. 2013. Retrieved from http://www.snl.com/InTheMedia.aspx

4.  Research Excellence. TV Untethered: Quantifying Mobile TV Viewing and its Impact. (July 24, 2013). Retrieved from http://www.researchexcellence.com/documents/misc/TV_Untethered_ARF_AM8_White_Paper_FINAL.pdf