Post on 18-May-2015
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www.ukmobilemedia.com
Top Tips...To Make
SMS MarketingWork For You
Increase Your Response Rates
Use SMS when you are looking for immediate responses and
higher response rates.Text Enable Your Advertising
Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com
Increase Your Response Rates
Typically 95% of text messages will be opened. Compare this
with just 25% of marketing emails.
Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com
Increase Your Response Rates
You can expect response times to a text message to be within
an hour, and often within minutes.
Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com
Offers Are Important!
With SMS being such an immediate channel Offers are
even more important!
Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com
Offers Are Important!Launch a Text Club!
Allow your customers to text in to receive special offers from
you by text message.Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com
Offers Are Important!
Make It Personal!Send your customer a mobile
voucher that can be redeemed.These bring higher responses than
just general discounts.Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com
Make It Simple
The easier you make it for your customer, the more likely they are to respond. Keep the call-
to-action simple!
Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com
Make It Simple
DON’T USE: “Register on our Web site” in an SMS
DO USE: “Reply to this SMS” or “Call Us Now on 023...”
Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com
Make It SimpleUse a Short Code in advertising campaigns as this will increase
response rates.Text the word CALLME to 60300
is easier thanText the word CALLME to 07797 800 300
Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com
Real Life ExampleCalvin Klein Campaign Features:Immediate Response to Advert
Compelling OfferSimple Call-to-Action
Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com
Target EffectivelyMobile phones are a highly
personal medium.The more targeted your audience
are, the more successful your campaign will be.
Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com
Target EffectivelyLocation, Location, Location!
Example: Retail stores can get better results by promoting the store nearest to the customer.Several techniques are available for doing this
Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com
Target EffectivelyIt’s All in the Timing
SMS is immediate so the time of day for your campaign is crucial.
Typically the best time to send an SMS marketing campaign is mid to late
afternoon.
Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com
Gain TrustAlways identify your
organisation when sending messages to your customers.
Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com
Hello Mr Smith. Your service is due in 14 days time. Please call us on 023 1111 1111 to book it now.
From: 07797800300Hello Mr Smith. Your service is due in 14 days time. Please call your nearest Audi centre on 023 1111 1111 to book it now.
From: Audi-UK
Gain TrustHave a Clear Opt-In Process
“Soft” Opt-In is not always good practice for marketing messages
Make sure they know that you intend to send marketing messages. Send an SMS
to explicitly ask them to opt-in.
Be Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com
Gain TrustProvide a Route Out
It is a legal requirement in the UK that you provide an easy opt-out
route. Using the word STOP in your call to action is best practice.
e.g. Text IN2U STOP to 84477 to opt-outBe Inspired 09 – Top 5 SMS Marketing Tips – ©2009 UK Mobile Media Limited – ukmobilemedia.com
www.ukmobilemedia.com
We Make MobileSimple & Effective
We Are YOURIn-House Mobile Team
Text the wordCALLMEto 60300
for a chat aboutKick-Starting Your Mobile Strategy
Text the wordCALLMEto 60300
for a chat aboutKick-Starting Your Mobile Strategy
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