Town Hall Summary

Spring 2016 Fall 2015

Spring 2016

Thanks to our Sponsors

53% 23 Yrs # of years as CPA CGMA Credential Holders

Fall 2015

Town Hall Demographics Reached 1,639 members - 17% of membership

Generational Breakdown Segment Breakdown

Member Top Challenges We asked: What are you biggest challenges - Pick the top 5

Member Top Skills Needed We asked: What are the top skills you need to be successful?

Reasons for Membership Participants were asked why they were MACPA Members

32% mentioned CPE, 20% mentioned community, 40% mentioned staying informed, 9% mentioned advocacy and 7% mentioned the MACPA team

MACPA members are 2X Future Ready 16% identified themselves as future ready. 38% said they are “getting stuck in the day to day” and 46% said they are spending more time on future and strategic work.

The CPA.COM 2015 Study found only 8% of CPAs are future ready.

Future Ready is the capacity to be aware, predictive, and adaptive of emerging challenges, tech innovations, and trends and changes in business, population, and social environment.

MACPA Net Promoter Score

+8.0 A small handful of companies have achieved a Net Promoter Score of at least +5 , which Reichheld defines as "World Class." Not surprisingly, companies with a World Class Net Promoter Score are the growth stories of the economy: Apple, Google and Harley-Davidson.1

1 Credit to Warrillow, John. "One Question Can Predict the Future of Your Company." Inc. Web. <http://www.inc.com/articles/201106/whats-your-net-promoter-score.html

Social Amplification as of 3/28/16

Spring PIU 453 Views

Fall PIU 1,894 Views

Annual Meeting 2,204 views

MACPA B&I PIU 5,858 views

Survey Results –

CFO, Controllers 2,227 views

Total 12,636 views