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Top Analytic TrendsTimo Elliott, SAP Innovation Evangelist @timoelliott
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More, More, More
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#1
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Process data Human data
Machine data
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Unstructured50TB
Semi-structured
2 TB
Structured12 TB
Only
12%used today
Average data volume per company
9 TB 75 TB
0.6 TB 5 TB
4 TB 50 TB
SMBs: LEs:
Base: 634 business intelligence users and planners
Companies don’t use most of their data
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What Is “Big Data”? The Google Summary
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Big Data is at Peak of Inflated Expectations…
Source: Gartner
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Datification
01011011000101010101010010101001111010101010010111010101010101010010010100100100101110110101010
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The Datification of Tennis
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The Datification of Cars
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The Datification of Cars
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The Datification of Cars
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The Datification of Airports
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The Datification of Beer
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“Data-driven decision making played a huge role in creating a second term for the 44th President. In politics, the era of big data has arrived.”
- Time Magazine
The Datification of Politics
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Analytics is Part of the Customer Experience
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ii i
Businessownership
ITownership
HBR: “Analytics 3.0”
Information becomes what you sell
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The #1 Use of Big Data is Customer Analytics
Source: McKinsey
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CUSTOMER SPOTLIGHTL’Oréal• Be a trusted advisor for
customers
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Experience Intelligence Center
Event Interception
Business Transformation
Make People Happy
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Make People Happy
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Enterprise Operating Systems
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SMAC-down! (Social, Mobile, Analytics, Cloud)
“Every business is an information business”
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Analytics Moves To The Core
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Enterprise “Data Lakes” and “Data Hubs”
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Hadoop Expands Data Warehouse Rather Than Replacing It
Source: Gartner
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Big Data Enterprise Data Warehouses
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Perfect Your Pricing and Packaging
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Data Warehouse? Yes, But “Logical”
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Imagine if Your Apps Looked Like a DW to BI Tools
SAP HANA
SAP HANA Live
(Virtual Data Model)
Customer Service Risk Management Team
Finance and Operations
Account Administration
Executive Management
Customers Channel Suppliers Accounting ForecastingInventory Products Pricing Planning
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Here Comes HTAP
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Information Capability Framework
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Big Data Platforms
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SAP HANA Data Platform
SAP Real-time Data Platform
MPP
Sc
ale-
Out
3rd Party BI Client
SAP NetWeaver (On Premise / Cloud)
Custom Apps
SAP Business
Suite
SAP Business
Warehouse
SAP Big Data Applications
SAP Analytics
SAP Mobile
Open Developer APIs and Protocols
Com
mon
Lan
dsca
pe M
anag
emen
t
SAP HANA PlatformSAP Sybase ASE
Com
mon
Mod
elin
gSy
base
Pow
erD
esig
ner
HA
DO
OP
3rd P
arty
DB
SAP Sybase SQLA
SAP Sybase ESP
SAP Sybase IQ
SAP Smart Data Services Platform
SAP Sybase Replication Server
SAP Data Services SAP MDG, MDMSAP
SLT
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Governed Data Discovery
Wikipedia
Local experts EncyclopediaBritannicaEncarta
Collective InsightAnalogy – Encyclopedias
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SAP Lumira Data Discovery
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Location
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Custom Visualization With Lumira
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Three Dimensions
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Predictive For All
Descriptive:What happened?
Diagnostic:Why did it happen?
Predictive:What will happen?
Prescriptive:How can we make it happen?
Predictive reaches maturity
Hindsight Insight Foresight
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The Chauffeur Effect
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Deliver The Right Offer To the Right Customer At The Right Time
Modeling time from 3 months to 3 daysUp to 4x increase in campaign response ratesFrom product to customer marketing
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Skyrock: Social Network
Skyrock blogs is the world's 7th largest social network with 18M visitors and 1B page views every month
Friends recommendations of based on likes
Content recommendations
Banner personalization based on clicks
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Data Inte gration and Qwality Is Still The Big Problem
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Edward James Snowden
Edward Joseph Snowden
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Advanced Profiling
Redundancy Profiling Address Profiling
Validate address data
Dependency Profiling Identify attribute-level
connections in data. (Normalization rules practice)
Redundancy Profiling Identify degree of duplication
Uniqueness Profiling Identify non-unique data
Drill down to duplicate and non-duplicate
records
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Using Analytics To Track Data Quality
Data quality score
metrics
Latest quality score
Quality trend over time / run
Key Quality Dimensions (KPI for data), customizable
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Data Wrangling and Self-Service ETL
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The New Analytics Governance
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Third-Generation BI Competency Centers
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You Are Being
Watched
Big Data Without
Big Brother
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The Analyst View
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Forrester Wave: Enterprise BI Platforms, Q4 2013
Strong proof point of SAP’s leadership in the BI marketSAP finished strongly across Strategy, Current offering, and Market presence #1 on Strategy – on par with Microsoft Slightly behind IBM for Current
offering Top market presence with IBM &
MSFT
SAP moved up and right significantly in comparison to the previous Enterprise BI Platforms Wave dated from Q4 2010
SAP leads the market with broad BI innovations
1
2
3
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Forrester Wave: Big Data Predictive Analytics Solutions, Q1 2013
SAP also differentiates by putting its SAP HANA in-memory appliance at thecenter of its offeringSAP finished strongly across Strategy and Current offering #1 on Strategy – on par with IBM and
SAS Slightly behind IBM and SAS for
Current offering
SAP showed up strongly for first time and #3 vendor in this space.
Newcomer SAP performs well
1
2
3
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Gartner BI & Analytics a
Gartner CPM Suites Forrester ADV b Forrester Self-
Service BI cForrester Big
Data Predictive dGartner Analytics
Market Share e
SAP 1Oracle 2
IBM 3
SAS 4
Microsoft 5
MicroStrategy 6
QlikTech 7
Information Builders 9
TIBCOSpotfire 10
Tableau Software 13
Notes1. General criteria for inclusion: Vendor must have either a Leader or Challenger rating or be rated in more than one Magic QuadrantSourcesGartner - “Magic Quadrant for BI & Analytics Platforms” – Feb 2013; b. Forrester – “Forrester Wave: Advanced Data Visualization Platforms, Q3 2012” – Jul 2012; c. Forrester Wave: Self Service BI Platforms, Q2 202” – Jun 2012; d. Forrester – “Forrester Wave: Big Data Predictive Analytics Solutions, Q1 2013” – Jan 2013; e. Gartner - “Market Share Analysis: Business Intelligence, Analytics and Performance Management, 2012” – May 2013
Leader
Strong Performer
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Conclusion
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Thank you!
Timo Elliott, SAP
timo.elliott@sap.com
Twitter: @timoelliott
Blog: timoelliott.com