Presentation Title

How to get to page 1 of Google in less

than 3 months, with a bottle of gin….

Presented by: Troy Trewin (CEO) and

Thomas Jeffs (CTO)

Who is Lucidica

• The I.T. Department for Small Business

• Support, consulting & training

• SEO is one part of technology we cover

• Microsoft Gold Partner

• British Library Partner

Slide 2

Why we decided to do SEO ourselves

• A lot of clients were asking us about it

• Learning challenge

• More fun

Slide 3

The bet

• Page 1 (from 72) in less than 3 months

• Cannot outsource

• Must make it fun

• Thomas wins - best bottle of gin

• Troy wins - best case of premium beer

Slide 4

How Thomas ran the project

• Learn about SEO

• Create a plan, sprinkle in some fun

• Delegate then monitor

• Anyone want to guess hours invested?

Slide 5

Our top 7 SEO

tips for you1 page hand out on your seat

Slide 6

Our top 7 SEO tips for you

1) Get on the map

Slide 7

Our top 7 SEO tips for you

2) Get techie

Slide 8

Our top 7 SEO tips for you

3) Get links

Slide 9

Our top 7 SEO tips for you

4) Get socialising

Slide 10

Our top 7 SEO tips for you

5) Get commenting

Slide 11

Our top 7 SEO tips for you

6) Get feedback and make it link

Slide 12

Our top 7 SEO tips for you

7a) Get randomising

Slide 13

7b) Get listed

Our top 7 SEO tips for you

Slide 14