Top 5 Ways to Analyze Your Website: Crazy Egg

Post on 18-Aug-2015

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Transcript of Top 5 Ways to Analyze Your Website: Crazy Egg

The Top 5 Ways to Analyze Your Website & Online Presence

3. CRAZY EGG

What is Crazy Egg?

• A program you can install on pages of your website to see how users are clicking and scrolling through your website.

What is Crazy Egg Used For? • Getting better insight into what people are doing when

they come to your website.

What is Crazy Egg Used For? • Getting better insight into what people are doing when

they come to your website.

• If considering a redesign, use Crazy Egg to get a better understanding of what people are doing/what’s working on your current website.

What is Crazy Egg Used For? • Getting better insight into what people are doing when

they come to your website.

• If considering a redesign, use Crazy Egg to get a better understanding of what people are doing/what’s working on your current website.

• See what is and isn’t drawing people in and generating clicks.

What is Crazy Egg Used For? • Getting better insight into what people are doing when

they come to your website.

• If considering a redesign, use Crazy Egg to get a better understanding of what people are doing/what’s working on your current website.

• See what is and isn’t drawing people in and generating clicks.

• Understanding where important content should be placed on your website.

There are 5 Different Reports You Can Use

1. Heatmap

2. Scrollmap

3. Confetti Map

4. Overlay

5. List View

Heatmap

The heat map is a visualization of where your visitors are clicking.

Scroll Map

The scrollmap shows which parts of the page are viewed most often by your visitors.

Confetti Map

The confetti report pinpoints exactly where a person clicks.

Overlay

The Overlay report is the quantification of the Heatmap.

List View

The list feature makes it very easy to see all the elements that got clicks.

What to Check Monthly

What to Check Monthly…

• Where the hot spots are on your pages.

• How far people are scrolling on your pages (where appropriate move important information to make sure it gets seen).

Join us for the next video: Google Search Console