Post on 13-Jan-2017
Marketing is experiencing a shift from apermanent workplace to a more
flexible, contract environment. Morethan 53 million Americans have shifted
to this elastic lifestyle and manycompanies are also jumping on the
freelance bandwagon.
Despite this growing trend, there’s still a large number ofbusinesses that are skeptical about hiring marketing
contractors. Keep reading to learn why companies areskeptical and how hiring contractors might not be as
daunting as you might think.
Many people are under the false impression thatcontractors are really just unemployed and are
contracting while looking to find a full-time position. Infact, many marketing contractors choose to leave highpaying jobs at large corporations in order to have more
flexibility and work-life balance.
Also, these professionals tend to be more engaged atwork because they choose the projects they want to work
on and have higher job satisfaction.
Another common myth about marketing contractors is that theyaren’t very talented because if they were, then they would have
full-time jobs. That is also not true.
Many marketing contractors have leftsuccessful careers to start their own
operations and have the freedom to workon projects they’re passionate about. Also,a lot of marketing contractors focus solelyon specific skills like SEO or graphic design
and tend to be experts in their field.
Marketing contractors oftenwork multiple projects with
different companies at once, butthis doesn't mean they will
neglect their responsibilites atyour company in favor for a
project at another company. Ifyou’re worried about this
happening, you can create aproject timeline and define
deliverable action items for theposition you’re looking to hire.
That way you can hold both yourself and the contractor accountablefor completing the work in a certain amount of time. And if you find
that the contractor isn’t working out, it’s easy to terminate thecontract and hire someone more qualified to fill the position.
Finally, many potential clients are worry about having theircontractor replaced if a new position opens up that pays more. Forexample, if the new company is willing to pay the contractor $80 anhour instead of $60 an hour, then they're concerned the contractor
will jump ship to the higher paying contract.
When working with a contract marketing recruitment firmlike Naviga, you don’t have to worry about this happening.
Naviga doesn't take one contractor off a position and moveto them to another position before their contract is up.
Also, we always charge a fair rate based on the position,industry, and location of the open job.