Top 2016 Tips & Trends for Experiential Event Planners

The event planning industry is rapidly

changing and staying on top of current trends is

more important than ever.

Creating memorable experiences and

engaging event design are industry trends we see at

Brilliant Transportation.

Experiential Event Transportation Design & Production, as discussed in one of our previous

blogs, also becomes a focus point for 2016.

Make your event memorable and avoid disasters such as the

recent Shuttlegate episode at the Golden Globes awards in LA.

So let's jump in and discuss what trends you need to watch out for to stay ahead of the curve.

VS

1. Event Venue

Picking the perfect venue for your special event seems like an easy task, but be aware that there are

numerous other specs to consider besides size and location.

Bizzabo's recent article "38 Amazing Corporate Event venues in North America" shows a huge variety of

locations to choose from.

Be it a rooftop with amazing skyline views of a metropolis like NY or a historic place like the Biltmore Estate in Ashville, keep

in mind that the venue will set the tone for your guests,

so make sure that it reflects the feel of your event.

2. Engagement

More and more Top Event Pros start to replace the word

"event" with "experiential."

Creating a memorable experience for your attendees is

crucial to a successful event.

A comprehensive strategy to not only engage with your audience during an event but also before and after, will become the industry

standard in 2016.

Creating a lasting emotional connection between

the event and your attendees is crucial to increase

brand awareness as well as loyalty and

future purchases.

A recent study showed that 92% of attendees "would be open to receiving a personalized email offer from a brand following

an event."

3. Event Design

Social media is everywhere- and this makes all your

event guests potential promoters of your

event!

You can count on an extra viral boost- especially for

product launches and brand-centric events- if your merchandise is

seamlessly incorporated into your

event design.

“We are now being asked to really create experiences that are photo- and social-media-worthy for posting,“

says Brian Worley of YourBash in a recent interview.

Unique venues capturing the event theme will keep your

guests intrigued. Skip the boring ballroom or conference center and

surprise your attendees with

something special!

4. Digital Swag Bags

More events switch to digital goody bags- either exclusively or complimentary to physical gift bags.

What are the upsides?

Besides being environmentally friendly, it will surprise your guests and make

your event stand out.

In addition, virtual gifts connect your attendees

with your brand.

5. Virtual Reality

VR immerses users in a 360- degree view of a complete different world and enables them to interact with and manipulate it.

Experience is a major factor why guests attend an event in

the first place. So in order to keep your event engaging and

memorable, we highly recommend being open to this

new technology and making it part of

your next event.

In our recent post "How to Successfully Engage Your Event

Attendees" we mentioned how top event planners have used our Brilliant Vans to successfully unveil new

products for their clients while en route to and from the event.

Showing off your product through VR would surely make you stand out from

your competition!

Please download our free ebook "9 Reasons Why Event Transportation Can Be a Nightmare (and how to fix it)".

Enjoy and feel free to share!