Top 10 Reasons to use color postcards

Reg Gupton, MBA, Creative Growth Seminarsgupton@growthseminars.com http://www.growthseminars.com303.544.0340 office303.544.0358 fax

Harness the Power of Color Postcard Marketing

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Beware of print sales people

• Do you spend hundreds or thousands on print ads?

• And not hear a sound?• They tell you, you must spend to

make• You are offered significant discounts.• You focus on the discount, not the

results.

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A business truth

• Advertising does not equal marketing

• There are four ways to reach your target audience• Face to face• Phone• Direct mail• Email

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A Marketing Truth

• Your marketing effort must be repeated

• To the same target audience• Hold your marketing accountable for

results

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1. Even small businesses can use direct mail

• As small as 100 in your list• Easier if database is digital

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2. You make a sneak attack

• They can see your newspaper/magazine ads

• Your competition won’t know if you use postcards

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3. Easy to track results

• Use a special code• Ask for free report• Enter drawing• Come in with coupon

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4. Postcards are versatile

• Seek business from new prospects• Solicit business from past customers

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5. Postcards can support your brand

• Systematic postcards will build Top of Mind Awareness

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6. Waste no more money

• Test with a small part of your list.• If it works, keep going• If it doesn’t, refine or stop

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7. Postcards are quickly read

• You have 4-8 seconds with their brain

• That is enough with a postcard

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8. Postcards take up little space

• Postcards can be carried around until time to redeem your offer

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9. Postcards are fast and simple

• Create/use a template• Just change your messaging• Send• Repeat

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10. Postcards are easy & inexpensive

• Invest between $.50 & $.60 for each card

• Simply order your cards here.

Reg’s Business Success Videos

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