tomorrow

Clayton Noble, LCA

Jill Di Maggio, Licensing Compliance Lead

Reducing Software Piracy through IPR Protection

Licensing Compliance and SAMIP

R A

ware

ness

• IPR Definition

• Customer Education

• Enforcement Example

SA

M &

Au

dit

• SAM Objectives

• Engagement Model by

Segment

• Customer Perspectives

• Empowering Customers

What is Intellectual Property?

How would you explain intellectual property to a person

in three sentences?

What is Intellectual Property (IP)?P

rote

cti

ng

IP

R a

nd

Decre

asi

ng

So

ftw

are

Pir

acy

By R

ais

ing

Pu

blic A

ware

ness

Source: WIPO

“Refers to creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce”

- World Intellectual Property Organization (WIPO)

• An intangible form of property, rather than a

personal or real property

• Protection of IP is increasingly important:

• IP underpins innovation and the economy

• IP underpins jobs of innovative and

creative people

• IP benefits consumers with new

inventions and content

Types of IP ProtectionP

rote

cti

ng

IP

R a

nd

Decre

asi

ng

So

ftw

are

Pir

acy

By R

ais

ing

Pu

blic A

ware

ness

Patents

protect inventions

Copyright

protects original works of authorship, such as books, music, films, photographs, computer software, etc.

Industrial design protection gives you exclusive rights over the aesthetic and ornamental features of an item

Trademarks

give you exclusive rights over words and other symbols that distinguish your goods and services from others

Trade secrets

refer to any confidential business information that provides a company with a competitive edge

What is Software Copyright Infringement/Software Piracy?

Oct-137

Pro

tecti

ng

IP

R a

nd

Decre

asi

ng

So

ftw

are

Pir

acy

By R

ais

ing

Pu

blic A

ware

ness

Counterfeit

Software

Hard Disk

Loading

Genuine

Leakage &

Fraud

Mis-licensing/

Under-

licensing

“Software piracy is the unauthorized copying or distribution of copyrighted software.”

- BSA | The Software Alliance

Sources: BSA The Software Alliance

These can occur through several means:

Production of

Counterfeit

Software

Channel PiracyEnd-User

Piracy

The expansion of internet activity has also led to new platforms for software

piracy.

IPR Enforcement: Super Radio Network

Licensing Compliance and SAM

IPR

-So

me S

tart

ers

• IPR Definition

• Australian

Enforcement Example

• NAME that

Counterfeit!

SA

M &

Au

dit

• SAM Objectives

• Engagement Models

by Segment

• Customer Perspectives

• Empowering

Customers

SAM Team Objectives

Licensing Compliance Motions & Team

Team Members

• Partner Assisted Self Audit

Engagement Models

• Partner Assisted Self Audit

• TeleSAM

Engagement Models

• Partner Assisted Self Audit

• TeleSAM

• SAM Services via Gold Partner• Baseline

• Assessment

• Deployment

Engagement Models

• Partner Assisted Self Audit

• TeleSAM

• SAM Services via Gold Partner• Baseline

• Assessment

• Deployment

• Direct SAM• Baseline

• Assessment

Engagement Models

• Partner Assisted Self Audit

• TeleSAM

• SAM Services via Gold Partner• Baseline

• Assessment

• Deployment

• Direct SAM• Baseline

• Assessment

• LCC Audit

• Enforcement

Engagement Models

Customer Perspectives

SAM Event Plays for Account PlanningSAM Event Plays anchor around specific incidents that are not rooted in compliance which enable a more natural customer conversation.

EA True-Ups

EA Renewals

New/renew/TU EAP and ECI

Mergers & Acquisitions

Divestitures

New CIO

Transition to or from outsourcer

Virtualization

Deployment

Consumerisationof IT

Contract EventsManagement

EventsMarket Events

Technology Events

Strong engagements offer a value proposition for the customer, account team and often the transacting partner

Empowering Customers: Sam Services and Direct SAM Customer Value Add

• Trusted Advisor Status

• Transacting Partner

• Incentive Opportunity

Sam Services and Direct SAM Partner Opportunity

What is an Audit and When to Use LCC

• Audit is a legal work stream which begins when Microsoft invokes contract language (Section 7 of the Microsoft Business Agreement, “Verifying Compliance”)

• Customer responsible for cost of Audit if material shortfall discovered

• Shortfall must be purchased as single retail licenses – easily 30%+ more expensive than Volume Licensing options

• Audit sole function is to verify compliance and set a qualified license position.

• If found to be materially unlicensed the organization may have to report a SOX compliance issue in the annual financial statement.

Customer knows non-compliant

Custo

mer

ca

res

non-c

om

plia

nt

SAM

Offer SAM, Move to LCC if no success

LCC

SAM