Using Data to Drive Programming Decisions

©2015MonroeCommunityCollege

ToddOldhamVicePresidentEconomicandWorkforceDevelopmenttoldham@monroecc.eduhttps://www.linkedin.com/in/toldham

• Rochester, New York

• State University of New York

• 14,586 Credit enrollment

• 32,841 Total enrollment (credit & non-credit)

• 100 + Degree and Certificate Programs

- 30 Middle-skills focused

• Multi-campus community college serving Monroe County

• Strong historic investment in grants management,

economic and workforce development and marketing

capability© 2015 Monroe Community College

Building Workforce Intelligence Capability

• StrategicDecisiontoInvestinInfrastructure:o BusinessandIndustryCommunicationProject

Ø Establishedopt-indatabaseØ UsingCustomerRelationshipManagement(CRM)Ø Directsalesandmarketingmodel

• RegionalandWorkforceClusterSurveyso Createslocallabormarketdataset

• ProgramBasedEconomicImpactAnalysis

• UseofBigDataSubscriptionServices

• SharingAnalysiswithCommunityStakeholders©2015MonroeCommunityCollege

www.workforceforward.com/reports

©2015MonroeCommunityCollege

Source:StateSectorStrategiesComingofAge:ImplicationsforStateWorkforcePolicymakers

Source:http://www.nga.org/files/live/sites/NGA/files/pdf/2013/1301NGASSSReport.pdf

7

Measuring Labor Supply and Demand

Expansion ofMCC’sMiddleSkillsLaborMarket IntelligenceEfforts

www.workforceforward.com/SkillsGap www.workforceforward.com/Reports©2015MonroeCommunityCollege

Standard Occupation Classification (SOC)

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Wage Curve

Gap Analysis

Skill Clustering

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Skill Clustering

©2015MonroeCommunityCollege

ModularizedProgramModelSupportingStackableAcademicCertificates

• Characteristics:– Cohort-Based&Accelerated– StackablecertificateswithinAASDegreePathways

• SpecificPrograms:– ToolingandMachining(31-creditdegreecertificate)– Mechatronics(SUNYTAACCCT)– OpticalSystemsTech&Photonics– InformationTechnologyrelatedprogram

Making Measurement Actionable

©2015MonroeCommunityCollege

Investment in New Models of Instruction

Economic Impact: Finger Lakes Regional Workforce Development Center

Morecompellinggrantnarrative• Quantifiedandmonetizedresultsforinvestors

– InvestinginManufacturingCommunitiesPartnership– EastmanBusinessPark– EarlyCollegeHighSchool– RochesterP-Tech

Regionalplanningandcareerpathwaydevelopment• Alignedsecondaryandpost-secondaryintegration

– Dualenrollment– 1+1Programs

• Publicawarenessformiddle-skillsoccupations• CitySchoolDistrict,IndustryAssociations

Practical Applications of Measurement

©2015MonroeCommunityCollege

Example Calculation

Opportunity: 60 new entry level Mechatronics Technicians trained

Completions: Year 1 – 30, Year 2 – 30

Instructional Cost: $5,700 per student x 60 = $342,000

Annual Marginal Economic Impact = $45,800 60 x $45,800 = $2,748,000

Assuming a $400,000 Grant Investment…Investor’s Impact = 6.87 x return

© 2015 Monroe Community College

Example Measurement

MCC Increased Annual Completion 47 to 77 = 67%é

Regional Annual Completions:68 to 98 = 44%é

Available Regional Supply/Demand Gap:ê18.5 %

© 2015 Monroe Community College

Tips and Suggestions

• Beginwithaclearsenseofwhatyouwanttounderstandandaccomplishwithlabormarket intelligence

• Bereasonable andallowyourself alearning curve

• Startsmallwithamanageable dataset

• Getbuy-inandindustryinvolvement

• Thinkaboutsurveys andtheroleofpotentialpartnerships inyourcommunity

• ToolslikeAnalystareveryusefulandefficientonceyouhaveyourquestionsdefined

• Workforcedataismessyandlayered– don’texpectablackboxmodelthatispredictive.Goal isestimation andapproximation

© 2015 Monroe Community College

Technical Observations

• SOC grouping may differ between regions

• Completion data via IPEDS can be misleading if taken at face value for CIP to actual program of interest

• Understand where each data element comes from and some sense of how it is calculated

• Involve industry associations, industry community stakeholders, faculty and advisory boards

• Prepare to revise and treat your work/framework as a living and working document – versions 1.0, 1.1., etc.

• Plan for obsolescence

• Identify partners that can provide authentic feedback regarding the face validity of the data

© 2015 Monroe Community College

Thank You!

Questions and Discussion

ToddOldham,M.B.A.VicePresident

EconomicandWorkforceDevelopment MonroeCommunity Collegetoldham@monroecc.edu

https://www.linkedin.com/in/toldham