Tobii Glasses

Combining the power of mobile eye tracking with fast data aggregation

TOBII GLASSES FOR SHOPPER RESEARCH

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Capture natural shopper behavior

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What does it take to capture natural shopper behavior? Feel completely natural

to respondents Light weight Look and feel of a pair

of glasses

Validity of research

Ease of use onsite

No need to adjust the equipment (move around cameras etc)

Step by step procedures Easy calibration, also after

recording

Minimal need for training Get study started quickly

Cost efficiency

Automated data aggregation No extensive manual data coding or interpretation Tobii Studio – powerful analysis tool

Saving hundreds of hours of manual work

Tobii Glasses suitable for studies…

Package research Evaluate package design to drive purchasing decisions, evaluating

communicative and categorizing design elements in packaging Shelf research

Facilitate finding the product on the shelf, learning more about your own and the competitors brand from a consumer behavior

POS research Create a memory, activate an impression and find out how the

target group processes the communication

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TOBII GLASSES OFFERING

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Tobii Glasses offering

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Tobii Service & Support

Training & Consultation

Tobii Studio

Tobii Glasses Smart IR package

Tobii Glasses Base package

User meetings

Documentation

Buy or Rent

Tobii Glasses and Tobii Studio

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www.TobiiGlasses.com/marketresearch

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