Presented by: Jannat iftikharNimrah zahidAmber rubabAyesha ghaffarTayyaba latifAqsa malik

Presented to: Mam Nida

Topic:

To be brand conscious…..

Contents BrandBrand awarenessBrand consciousnessWhy people are brand

conscious now a days????

Influence of brandsUse of brands to

enhance imageBrand consciousness

leads to brand dependence

conclusion

BrandWhat is brand???? A brand is the identity of a specific product,

service, or business.A brand can take many forms, including a name, sign, symbol,color combination or slogan.

Various elements of a brand, such as

NameLogoTaglineGraphicsShapesSoundsColours etc….

Brand awarenessWhat is awareness?????Brand awareness is the probability that

consumers are familiar about the life and availability of the product

Brand awarenessAssociation with

brandsTypes:

1. Aided awareness

Top-of the mind awareness

Importance For business For consumerSuccessful brand awareness

Ways to create awarenessThrough mediaThrough internet

Brand consciousnessWhat is brand consciousness?????Brand awareness has led to create brand

consciousIncrease in brands

Brand consciousnessGood for business class

Why people are brand consciousness now a days???Match with modern society Attraction through celibrites

Why people are brand consciousness now a days???Peer pressureMen and women both

Use of brands to enhance image

Association with brands, reflects who I am!Brands alone, are not for this purposeBut this is how are brain works

Use of brands to enhance image

Brand consciousness leads to brand dependence

brand dependence

brand….only a reflection of who we aredifference b/w brand preference and brand

dependence

Conclusioncomfortyour originallitymake sure you can afford it

your own style statement