Travel :-The “nonroutine” movement of people back and forth between. their residences and one or more destinations, including business related trips.

Tourism :-Associates with leisure forms of travel, includingPrimarily Pleasure trips and visits to friends and relatives

LARGEST FOREIGN EXCHANGE EARNER

WIDE INDUSTRY

CREATES EMPLOYMENT

EXPORT HOUSE STATUS

Religious tourism

Eco tourism

Medical tourism

Domestic tourism

Tourism is an invisible trade that stimulates many economic benefits

Generates employment opportunities

Low level of investment

Declaring certain areas as most tourist attractions

Better infrastructure facilities generated

Natural factors

Socio economic factors

Political factors

Intangibility

Perishability

Inseparability

Heterogeneity

Ownership

Simultaneity

QUALITY MEASUREMENT

Nature of demand

KUONI

KESARI

THOMAS COOK

RAJ TRAVELS & TOURS

COX AND KINGS

RODUCT:-

Core productDestination

basic productTicket booking, transport, sight seeing, hotel booking.

Expected product-Customer expects the organization to offer

-Examples -seat availability on needed time,

-Accurate information,-Quick check in for the senior manger of the company,

-Authentic information, information about various packages, different routes leading to a particular destination.

Augmented product Distinguish itself from others

EXAMPLES OF AUGMENTED PRODUCTS ARE - Flat beds in business class,

- Wi-fi connection in hotels, - Customized meals on board, - Hotels providing laptops on request,

- Internet access as complimentary for the corporate packages.

Potential product-Totally customized tour packages, A grade

service at every stage.

Example: - underwater tourism, - hovercraft for traveling

productproduct

PRICE:-

PRICE ACCORDING TO QUALITY OF SERVICE

INTERNAL FACTORS

DISCOUNTS

PRICE

PROMOTION

PRICE ACCORDING TO QUALITY OF SERVICE

INTERNAL FACTORS

DISCOUNTS

PROMOTION

PLACE

PLACE

PEOPLE

PEOPLE

PROCESS

PROCESS

PHYSICAL EVIDENCE

PHYSICAL

EVIDENCE

CONCLUSION

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