Post on 16-Sep-2014
description
Just JumpMaking the leap from student to marketing
professional
Making the transition TMM’s Thoroughly Modern Success Stories
THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
Getting the job
4 key pointers to GET the job you want
THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
1) Show them what you can do
• Assuming you’ve got the goods, put yourself out there.
• Publish or perish.• ‘Create your art’
THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
2) Build fewer, deep relationships with the right groups
• Research the companies you want to work for, create a top 10 list.
• Volunteer for associations that partner with these companies.
• ‘Find your tribe’
THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
3) Know what they want, feature the right skills
• Customize every resume you submit to feature the key skills for that position.
• Apply for your dream job even if you don’t have 100% of the desired skills.
• Do research prior to every interview – who is interviewing you? What are their key concerns? Challenges? How can you provide value to the company?
• What problem do you solve?
THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
4)Be generous and listen!
• Use social media to follow and listen to industry influencers, employers and potential colleagues.
• Read industry blogs and add relevant and thoughtful comments.
• SHARE the brilliant work of others in your field.
THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
Keeping the job
4 key pointers to KEEP the job you want
THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
1) Learn continually
• Digital marketing requires you to keep updating your skill set and knowledge base.
• Read, read, read!• Don’t be afraid to communicate to
employers that you would like to attend industry events and receive additional training.
• Employers SHOULD appreciate employees that want to learn.
THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
2) Do what others can’t or won’t do
• Learn peripheral skills, so you can do it yourself and not rely on others.
• Be the person that takes on ANY task, especially the ones nobody else wants.
• Be the lynchpin – the person they can’t live without.
THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
3) DON’T avoid conflict
• Express frustration, concern or any negative feelings about the job directly, clearly and as early as possible.
• Don’t simply avoid conflict.
THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
4) Ask for what your worth
• Business owners constantly have their eye on the bottom line.
• Nobody is going to GIFT you with a raise.• Arm yourself with industry salary
information and have the confidence to get your financial needs met.
• Negotiate your salary up front and ask for a 3 month or 6 month review BEFORE getting hired to ensure you have the opportunity to review compensation.
THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
website: www.tmmpdx.com
THOROUGHLY MODERN MARKETING #tmmTV | @LisaPeyton
#tmmTV: ww.tmmpdx.com/tmmtv
twitter: @tmmpdx