Post on 15-Feb-2017
Trade Marks and Publicity Rights
Dr. Kalyan C. Kankanalakalyan@bananaip.comwww.bananaip.comBlog: www.sinapseblog.com
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Trade Mark
Source IdentifierConsumer AssociationGood WillDistinctiveNot Deceptive
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Trade Mark
Protection LadderFancifulArbitrarySuggestiveDescriptiveGenericDomain Names
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Movie Titles
Single TitlesSeries TitlesMerchandizingSecondary Meaning
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Cases
Kabhi Alvida Naa Kehna Nishabd and Nisshabd' “Harry Potter” and “Hari Puttar
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Movie Characters
Sholay Ram Gopal Varma Ki Aag GabbarGabbar Singh
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Disparagement
Rooh AfzaYeh Jawaani Hain Deewani Jainix case
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Registration
Movie TitlesMerchandizeNames
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Publicity Rights
Right to prevent commercial use of one's persona
Persona includes name, signature, voice, etc.
Right inheres only in celebrities Public recognition
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Publicity Rights
Unauthorized use of personaCommercial gainException - Free Speech and
Expression
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Daler Mehndi First album, Bolo Tara Ra Ra, sold
20 million copies making it the best selling non-soundtrack album, in Indian music history.
1998: Tunak Tunak Tun is a rage on the Internet then and declared a cult hit by BBC.
Daler Mehndi in the World of warcraft- adopted Mehndi’s popular Tunak Tunak Tun track & bhangra moves into the Game.
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VIDEO 1
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Daler Mehndi’s Case
Gift shops selling dollsDaler Mehndi's personaMoved like himAlso sang a few lines of his song
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VIDEO 2
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Daler Mehndi’s Case
DecisionPublicity Rights ViolationFalse EndorsementPassing Off
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Sonu Nigam
The Mirchi Music AwardsPostersMika Singh - Large pictureSonu Nigam - Small picture
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Publicity Rights Vs. Free Speech
Proportionality TestImpact on Celebrity
Vs.Legitimate Interests of Public
Drawn from privacy
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Dr. Kalyan Kankanala’s Books
For complete list of Dr. Kalyan Books visit : www.kalyankankanala.com
Dr. Kalyan Kankanala’s Books
For complete list of Dr. Kalyan Novels visit : www.kalyankankanala.com
Thank youHow to Reach Dr. Kalyan C. Kankanala
Email Address : kalyan@bananaip.com
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Join Dr. Kalyan's LinkedIn Group for Students:
https://www.linkedin.com/groups/Off-Prof-8410680/about
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