Post on 20-Jan-2015
description
ROLEX & TITANSTP ANALYSIS
NEETU PAWAR
INDEX
1.Product category2.Major players3.Brands (ROLEX & TITAN)4.S&T 15.S&T 26.Positioning 17.Positioning 2
PRODUCT CATEGORY
•Life style & Retail
MAJOR PLAYERS OF ROLEX
1.Tag Heuer2.Audemar piguet3.Patek4.Hublot5.Cartier6.Panerai
MAJOR PLAYER OF TITAN
TITAN
HMT
TIMEX
MAXIMA
MAJOR PLAYER OF TITAN
Titan
Esprit
Swatch
Citizen
Casio
MAJOR PLAYER OF TITAN
Titan
Tissot, Rado
Hublot, Xylys
Swatch
BRANDS OF ROLEX
• AIR KING
• DATE
• DATEJUST
• DATEJUST II
• DAY-DATE II
• DAY-DATE
• SKY-DWELLER
BRANDS OF TITAN
• Automatic Rs. 13995 - Rs. 19995
• Bandhan Rs. 1795 - Rs. 12495
• Classique Rs. 4295 - Rs. 9995
• Edge Rs. 7595 - Rs. 17995
• HTSE Rs. 7995 - Rs. 12995
• Nebula Rs. 29000 - Rs. 265000
• Octane Rs. 3495 - Rs. 9495
• Purple Rs. 3995 - Rs. 8995
• Raga Rs. 1595 - Rs. 15995
• Regalia Rs. 3985 - Rs. 17995
• Steel Rs. 2495 - Rs. 8995
• Youth Rs. 1795 - Rs. 3495
• Zoop Rs. 450 - Rs. 950
SEGMENTING & TARGETINGOF
ROLEX• ROLEX is for the people of high income group.
• For the customers according to their life-style and buying psychology.
Target
• Concentrate on only single segment
SEGMENTING & TARGETING OF TITAN
• For low, medium and high income group.
• Predominantly youth market.
• Change in the behavior of people (behavioral segmentation)
• Some what geographical segmentation because it is Indian brand mostly preferred by the people of India.
Target
• Mass market.
POSITIONING OF ROLEX
• ROLEX is positioned for luxury segment, watch with innovative materials and design.
POSITIONING OF TITAN
• Positioning of Titan is for all age group.
• For all income group.
• Usually mass market.
THANK YOU