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Faculty- Prof. Debasish Brambha

Ayan Das

Abhishek Mukherjee

Rizwan Akhtar

Sagufta Jabin

Deepak Gandhi

Sandeep Saha

Arnab Banerjee

Presented by

Presented by

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WATCHES INDUSTRY IN INDIA

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Breaking the walls-Watch industry, India

28 million units every year growing at 30 % per annum

Rs 2800 crore – organized segment – 40 %

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Players in Indian Market

TITAN

HMT

Timex

Citizen

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Titan’s journey started-1984

It is a Joint Venture between TATA Group & TIDCO

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5th largest watch Brand

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In India

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Till date-100 million watches

Customer base-over 80 million

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HMT

Market changed with the entry of Titan.Titan emerged as market leader by outpacing

HMT

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TITAN leave a mark in market

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SWOT ANALYSIS• STRENGTH• Wide portfolio of watches.• Parent company as TATA Group.• Heavy financial support.• 5th largest watch manufacturer of the world.• Quality or price positioning.

WEAKNESS• Very high price for jewellary.• Lack of service centers.• Inability to enter in the jewellary segment in

south Indian market.• Lack of futuristic approach & flexible thinking.

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SWOT ANALYSIS• OPPORTUNITIES• To enter in to electronic gadget

market.• Currently, sales in India stand at

an low number of 25 watches per 1,000 people, compared with 250 watches per 1,000 people in a developed society.

• Exchanging offer.

• THREATS• South Indian jewellary market.• Chinese watches entering in

the market.• Competitors like

Seiko,Casio,Taghuer.

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watch

jewellary

eyewear

Precision engineering

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4P’SPRODUCT

Titan for the premium segment

Fastrack – focused on the youth and trendy fashion space, Sonata for the mass market Xylys for the premium market.

The Titan brand architecture comprises several sub-brands, each of which is a leader in its segment. Notable among them are: Titan Edge – The world's slimmest watch which stands for the philosophy of "less is more“

Titan Raga – the feminine and sensuous accessory for today's woman

Nebula - crafted in solid gold and precious stones and Several other collections like Wall Street, Heritage, Regalia, Octane, Orion, Diva, Zoop, WWF and the Aviator series, all of which form a part of the Titan wardrobe.

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PLACE

The World of Titan .

Direct Dealers .

Time Zone & Non-traditional Outlets.

PRICE

Mass (Rs.350-600)

Popular (Rs.600-900)

Premium (Rs.900-1500)

Super-premium (Rs.1500-8000)

Connoisseur segments (above Rs.8000 to Rs.150000)

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PROMOTION

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Michael Porter Model

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Segmentation

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THANK YOU