Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477

Tim’s Vermeer Street, Online Marketing, Social Media and Print Advertising Campaign

DMA: Los Angeles Project Manager: Sean Bello sean.bello@campuscircle.net

Overview of Campaign This report recaps our efforts on multiple levels including: •  Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and

Dedicated Emailing, Sweepstakes hosting were all utilized to promote the film. •  Social Media Campus Circle utilized its own Social Media channels to promote the film. We

disseminated content through our Facebook and Twitter pages along with partner social media communities.

•  Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote

the film through print advertising. • Street Marketing – Campus Circle utilized its street team to distribute flyers and

poster various areas of Los Angeles to promote the film. In addition we executed a flyering campaign at the Flick in NYC to promote the film during a Vermeer exhibit.

Tim’s Vermeer Campaign Recap Banner Ad – 438,000, 678 clicks • Total Bitly Related Clicks - 560

Dedicated Email– 23K+ sent, Opens – 2,520, Clicks – 125 Additional Email sent to 86,000 CCM members nationwide

Newsletter Banner Ad 2X – 23K+ emails, 1,733 page views, 36 clicks Sweepstakes – 723 page views, 243 entries • Trailer Views - 127 Social Media - CC related channels: Facebook – 6,804 Twitter- 3,121

Facebook Post Views – 26,831 to date Online Content – 748 page views • Online Calendar - 103 page views

Print Ad (2X) – 1/16 and 1/30 issues of CC (Distribution: LA)

Tim’s Vermeer Related Page Views – 32,755 Total Clicks – 1,153

@ The Frick in NYC for The Vermeer Exhibition #1

@ The Frick in NYC for The Vermeer Exhibition #2

@ The Frick in NYC for The Vermeer Exhibition #3

@ The Frick in NYC for The Vermeer Exhibition #4

@ The Frick in NYC for The Vermeer Exhibition #5

@ The Frick in NYC for The Vermeer Exhibition #6

@ The Frick in NYC for The Vermeer Exhibition #7

@ The Frick in NYC for The Vermeer Exhibition #8

Street Marketing – L.A. #1

Street Marketing – L.A. #2

Street Marketing – L.A. #3

Street Marketing – L.A. #4

Street Marketing – L.A. #5

Street Marketing – L.A. #6

Street Marketing – L.A. #7

Street Marketing – L.A. #8

Print ad in Campus Circle 1/16 Issue

Print ad in Campus Circle 1/30 Issue

Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The

banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Imp. – 438K. Clicks – 678. Bitly Clicks - 416

Dedicated Email

Delivered – 23,646 Opened – 2,520

Clicks – 125

Online Content #1 Page Views – 748

Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Social Media Posts Facebook – 6,680 likes Twitter – 3,112 followers

Post Views – 26,831 to date

Social Media Posts Facebook – 6,680 likes Twitter – 3,112 followers

Social Media Posts #2 Facebook – 6,680 likes Twitter – 3,112 followers

Campus Circle

Newsletter Emails – 23,634 Opens – 1,733

2 Week Newsletter Campaign

Total Tim’s Vermeer Clicks – 36

Online Calendar

Post

Page Views – 103 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Film Trailer

Page Views – 127 Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes Page Views – 723 to date

Entries – 243 to date Website Traffic Page Views – 519,000/month

Unique Visitors – 140,000/month

Sweepstakes - Age

Sweepstakes - Ethnicity

Sweepstakes - Gender

Sweepstakes - Status