Timo Honkela: Subjects on objects in contexts: Using GICA method to quantify epistemological...

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We have developed a novel method, Grounded Intersubjective Concept Analysis (GICA), for the analysis and visualization of individual differences in language use and conceptualization. The GICA method first employs a conceptual survey or a text mining step to elicit to elicit from varied groups of individuals the particular ways in which terms and associated concepts are used among the individuals. The subsequent analysis and visualization reveals potential underlying groupings of subjects, objects and contexts. In order to demonstrate the use of the GICA method, we present the results of two case studies. In the first case, a GICA analysis of health-related concepts is conducted. In the second one, the State of the Union addresses by US presidents are analyzed. The GICA method can be used, for instance, to support education of heterogeneous audiences, public planning processes and participatory design, conflict resolution, environmental problem solving, interprofessional and interdisciplinary communication, product development processes, mergers of organizations, and building enhanced knowledge representations in semantic web.

Transcript of Timo Honkela: Subjects on objects in contexts: Using GICA method to quantify epistemological...

Subjects on Objects in Contexts:

Using GICA method to quantify epistemological subjectivity

Timo Honkela1, Juha Raitio1, Krista Lagus1,Ilari T. Nieminen1, Nina Honkela2, Mika Pantzar3

1Aalto University(former Helsinki University of Technology)

Department of Information and Computer Science(former Neural Networks Research Center, Adaptive Informatics Research Center)

2University of Helsinki

3National Consumer Research Center

Finland

Subjects on Objects in Contexts:

Using GICA method to quantify epistemological subjectivity

Timo Honkela Juha Raitio Krista Lagus

Ilari T. Nieminen Nina Honkela Mika Pantzar

Traditional representation of meaning:Generalized (non-contextual, non-subjective)

http://pages.cpsc.ucalgary.ca/~gaines/reports/KBS/VLL/

Gaines: “Designing Visual Languages for Description Logics”

Meaning is contextual

red winered skinred shirt

Gärdenfors: Conceptual Spaces

Hardin Color for Philosophers

Meaning is contextual

SNOW -WHITE?

WHITE

Meaning is contextual

● “Small”, “big”● “White house”● “Get”● “Every” - “Every Swede is tall/blond”● etc. etc.

Learning meaning from context

Honkela, Pulkki & Kohonen 1995

● Self-Organizing Semantic Maps(Ritter & Kohonen 1989)

● Latent Semantic Analysis● Latent Dirichlet Allocation● WordICA● etc. etc.

Learning meaning from context:Maps of words in Grimm fairy tales

Honkela, Pulkki & Kohonen 1995

Meaning is subjective

Meaning is subjective

● Good● Fair● Useful● Scientific● Democratic● Sustainable● etc.

A proper theory ofmeaning has to takethis into account.

(opposite to the view given by V. Cherkassky about an hour ago)

Modeling variation ofmeaning in a community of agents

(Lindh-Knuutila, Lagus & Honkela, SAB'06)Related to e.g. Steels and Vogt on language games

Honkela: ICANN 1993

Steels, Kaplan, Vogt, et al.:Language games

Intersubjective Concept Spaces

Receiver(agent 2)

signald

(shared)context

Sender(agent 1)

 observations

conceptspace

C2

symbolspace

S2

conceptspace

C1

symbolspace

S1

(Honkela, Könönen, Lindh-Knuutila & Paukkeri 2008)

Intersubjective Concept Spaces

 λ : Ci × Cj   → R, i ≠ jA distance between two points in the concept spaces of different agents

S: symbol space,The vocabulary of anagent that consists of discrete symbols

: sξ i   S∈ i → CAn individual mapping function from symbols to concepts

φi: Si   D→An individual mapping from agent i's vocabulary to the signal space D andan inverse mappingφ­1

 i from the signal space to the symbol space

Ci: N­dimensional metric concept space 

Observing f1 and after symbol selection process, agent 1 communicates a symbol s*to agent 2 as signal d.  When agent 2 observes d, it maps it  to some s2   S∈ 2  by using the function φ ­1

1.   Then it maps the symbol to some point in its concept space by using ξ2.  If this point is close to its observation f2 in the sense of λ, the communication process has succeeded.

(Honkela, Könönen, Lindh-Knuutila & Paukkeri 2008)

Gary B. Fogel11th of June, 2012

WCCI 2012

GICA:Grounded

Intersubjective Concept Analysis

Description of the method

Subjectifying: adding subjective views into object-context matrices

Outcome: Subject-Object-Context (SOC) Tensors

More on subjectification

● A central question in GICA is how to obtain the data on subjectivity for expanding an object-context matrix into the tensor that accounts additionally for subjectivity.

● The basic idea is that for each element in the object-context matrix one needs several subjective evaluations.

● Specifically, the GICA data collection measures for each subject s

i the relevance x

ijk of

an object oj in a context c

k

Potential sources for subjectification

● Conceptual surveys: ● individual assessment of contextual

appropriateness

● Text mining:● statistics of word/phrase-context patterns

● Empirical psychology:● reaction times, etc.

● Brain research

Flattening: unfolding 3-way tensorfor traditional 2-way analysis

GICA:Grounded

Intersubjective Concept Analysis

Examples of use

Case 1: Wellbeing concepts

● A conceptual survey was conducted among the participants of the EIT ICT Labs activity “Wellbeing Innovation Camp” that took place between 26th and 29th of October 2010 in Vierumäki, Finland.

● The participants were asked to fill in a data matrix that consisted of the objects as rows and the contexts as columns.

● Each individual’s task was to determine how strongly an object is associated with a context, using Likert scale from 1 to 5

OBJECTS:

Relaxation

Happiness

Fitness

Wellbeing

CONTEXTS:

SUBJECTS: Event participants

Data collection

MDS: Objects x Subjects

Fitness

NeRV: Objects x Subjects

Fitness

J. Venna, J. Peltonen, K. Nybo, H. Aidos, and S. Kaski. Information Retrieval Perspective to Nonlinear Dimensionality Reduction for Data Visualization. Journal of Machine Learning Research, 11:451-490, 2010.

NeRV:

SOM: Objects x Subjects

SOM: Distribution of contexts

SOM: Contexts

Case 2: State of the Union Addresses

● In this case, text mining is used for populating the Subject-Object-Context tensor

● This took place by calculating the frequencies on how often a subject uses an object word in the context of a context word● Context window of 30 words

SOM: Subjects (presidents)

SOM: Objects x Subjects

Analysis of the word 'health'

Related research andfuture plans

Our related research on subjectivity:User-specific difficulty assessment

Paukkeri, Ollikainen & Honkela, InformationProcessing & Management,2012

Interoperability

● Current situation:

Formalization and harmonization of knowledge representations (e.g. using XML)

● Future possibility:

Meaning negotiation between systemsbased on SOC tensors and furtherdevelopments

Context data is important!

Enhanced communication, democratic and participatory processes

Collaboration opportunities

● Theoretical work● Interdisciplinary: brain research, psychology,

sociology, organization research, etc.● Methodological

– Formulation in different theoretical frameworks– Analogical development with crisp>fuzzy:

“objective”>subjective

● Experimental● Case studies

● Research visits, tutorials, workshops● GICA workshop/summer school in 2013 in Finland