#TTMC

Time to Market Cap:The new metric for winning

The most valuable company wins.

Right?

Not exactly.

Value (aka market cap) is a static metric.

To spot the next-generation superpowers, you

have to look at,

Value Growth Over Time, aka

Time to Market Cap

#TTMC

Today the name of the game in tech is

survival of the fastest.

#TTMC

Tech startups

are growing

value 3X

faster today,

than @ the turn

of the century.

Source: Play Bigger Advisors

For instance, Snapchat is a TTMC badass,

achieving $10 billion valuation in 2.7 years.

#TTMC

Uber holds the record for

fastest time to market cap,

in US history, achieving

$41 billion in 6 years, faster

than TTMC champ

Facebook.

Leading consumer tech startups are growing

market cap at more than $600m per year.

Source: Play Bigger Advisors

Leading enterprise tech startups are growing

market cap at more than $100m per year.

Source: Play Bigger Advisors

Companies with the quickest TTMC velocity

can raise more money, more quickly, more

cheaply.

#TTMC

Giving them a bigger war chest to build their

company, technology and category.

#TTMC

Which increases their odds of winning.

#TTMC

Making this the question that every CEO

must answer…..

#TTMC

Are we winning the TTMC race in our space?

#TTMC

About Play Bigger

Play Bigger is on a mission to help great company builders increase the odds of

winning.

We specialize in Category Design - the discipline of creating and monetizing new

markets. It is a strategy for taking control over the development of a green-field

potential. The goal of category design is to create a new space and become the

Category King.

As audacious as it may sound, we aspire to improve the win rate across our industry by

making category design a core competency practiced by the best technology

companies. Just like you can design a great company and a great product, you can

and should design a great category. And category design works for both startups and

existing companies looking for a growth breakthrough.

Based in the San Francisco Bay Area, Play Bigger was founded by Dave Peterson, Al

Ramadan and Christopher Lochhead - former entrepreneurs and operating executives

turned advisors. More information about Play Bigger can be found at the

www.playbigger.com and by following the company on Twitter @playbiggeradv,

Facebook, and Linkedin.

Christopher Lochhead, Al Ramadan, Dave Peterson

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