TIMEIT!

EXECUTIVE SUMMARY

EXECUTIVESUMMARY

Intoday’sworld,withsomuchonourmind,wehavelosttheabilitytokeeptrackoftime.

EXECUTIVESUMMARY

Therearevariousappsinthemarkettodothat…...

Why

THISIDEAThen?

EXECUTIVESUMMARY

THEYHAVE

3MAINPROBLEMS

EXECUTIVESUMMARY

TOOSIMPLEANDBASIC

EXECUTIVESUMMARY

ORMANYFEATURES,BUTCOMPLEXTOUSE

EXECUTIVESUMMARY

REDUNDANT DATAENTRYMETHODS

EXECUTIVESUMMARY

SO,WHAT’SOUR

GOAL??

EXECUTIVESUMMARY

ToFIX allissuespresentincompetitorsapplications

(Asmentionedearlier)

EXECUTIVESUMMARY

SimpleandCleanUI

EXECUTIVESUMMARY

AddFEATURES(DiscussedLater)

ThatOurCompetitorsDon’tHave

EXECUTIVESUMMARY

COURSEOFACTION?

EXECUTIVESUMMARY

Assemble aTeamofExperiencedCoders

EXECUTIVESUMMARY

Situationalanalysis

COMPANYOVERVIEW?

SITUATIONALANALYSIS

NEW APP,LACK OFPOPULARITY:

SITUATIONALANALYSIS

MARKETOVERVIEW?

SITUATIONALANALYSIS

LotsofCOMPETITORS

SITUATIONALANALYSIS

SITUATIONALANALYSIS

PotentialCustomers:StudentsWorkingProfessionals(Basicallyanyonewhowantstokeeptrackoftime)

SITUATIONALANALYSIS

ThreatsWeFace:CanBeEasilyCopied

Solution:EstablishBrandImage

SITUATIONALANALYSIS

GOALS

OurFocus:• EstablishBrandImage• OfferCustomerSuperior

Features• BetterSupport• MoreFunctionality• EasytoUseUI• PerformanceBenchmarks

Strategy

PotentialCustomers:• Students• WorkingProfessionals(Basicallyanyonewhowantstokeeptrackoftime)

STRAG

CommunicationChannels:• SocialMedia• E-Mail• Schools&Colleges• WordofMouth

Suppliers:• PlayStore(Android)• WindowsStore(Microsoft)• AppStore(Apple)

Competitors:• TimeTracker (Featurerich,but

complexUI)• aTimeLogger (ClutteredUI)• Timesheet(LackofFeatures)

PointsofParity

• AllAppsKeepTrackofTime• Allofthemareavailableonplay/app

store• AllofThemhaveFree+Paid

Versions

PointsofDifference

• MultipleDataEntryMethods• Available(SameApp)CrossPlatform• CleanUIwithFeatures

TACTICS

ProductAttributes:• ApptoKeepTrackofTime• StatisticalReadouts• AdvancedDatalogging

(UsingInbuiltDeviceSensors)

• VoiceDataLogging

ProductBenefits:• ImprovesProductivity• HelpsPeopleKeepTrackof

Time• EasyToUseUI• AdvancedStatisticalAnalysis• AdvancedDataLogging(GPS,Accelerometeretc.)

CostAnalysis:CostIncurred– HiringDevelopersforCoding

MaintenanceofCode

BrandName:TIMEIT!Slogan:”NeverLoseTrackofTimeAgain!!”

Pricing:$3.99(ForFullVersion)

CommunicationChannels:• SocialMedia• E-Mail• Schools&Colleges• WordofMouth

Distribution Channels:

IMPLEMENTATION

INFRASTRUCTURE

CrossPlatformDevelopment

SUMMARY

1. ExecutiveSummary2. SituationalAnalysis3. Goals4. Strategy5. Tactics6. Implementation

DISCLAIMER

TheseslideswerecreatedbyRishab DevBhaskar,BITSDubai,DuringanInternshiponMarketingmanagement,undertheguidanceofProfessorSameerMathur,ofIIMLucknow

Allimagesusedarelabelledforreusewithmodification,andwerefound fromgoogle images