HUG

THE NEW WAY OF DOING BUSINESS

TIME FOR A NEW WAY TO DO BUSINESS

WHAT DOES A HUG MEAN IN BUSINESS?

A BUSINESS HUG IS WHEN YOU…

HEAR

UNDERSTAND

GIVE BACK INCREDIBLE VALUE

"Great Huggers pile the hugs one on top of another until they’ve created an entire force field of hugs. The great Huggers blitz a customer with Hugs - with tender loving care." Jack Mitchell author Hug Your Customers

Business HUGs are about getting closer to your customers and using what you learn about their needs to serve them BETTER

A business HUG builds your initial desire to create value by adding engagement into the equation.

When people HUG, the brain releases the chemical oxytocin. This encourages social bonding, increases the willingness to trust and decreases fear.

A customer who feels HUGged will buy more from you and more often. They will also become your fans and your willing word of mouth.

HOW DO YOU HUG YOUR CUSTOMERS?

YOU NEED TO…

YOU NEED TO…

DEVELOP A WAY OF PERSONALIZING THE EXPERIENCE BETWEEN YOU, THE SELLER AND YOUR CUSTOMERS BY BUILDING RELATIONSHIPS.

ADD FUN!

“A business has to beInvolving, it has to beFun, and it has to Exercise your creative Instincts”Richard Branson

MEET THEIR NEEDS!

Not only do customers want to be listened to, they also like to feel that you have listened well enough to understand them and their needs and as a result are taking appropriate action.

MEET THEIR NEEDS!

‘HUGGING’ MEANS TREATING YOUR CUSTOMERS LIKE A FRIEND

ENGAGE WITH THEM

“When you enchant people your goal is not to make money from them or to get them to do what you want, but to fill them with great delight “Guy Kawasaki, Former Chief Evangelist, Apple Co-founder

“MAKE THE CUSTOMER THE HERO OF YOU HISTORY”Ann Handley, Chief Content Marketing Proofs

Business HUGs create the psychological conditions that support the buying process..

THE NEW WAY OF DOING BUSINESS

GIVE YOUR CUSTOMERS A HUG!

AND THEY WILL ALWAYS HUG YOU BACK!

A CUSTOMER HUG MEANS…

THEY WILL BUY MORE FROM YOU..

THEY WILL BUY MORE OFTEN…

AND THEY WILL BRING THEIR FRIENDS

HEAR UNDERSTAND GIVE BACK VALUE

MAKES GOOD BUSINESS SENSE

ALWAYS BEGIN WITH THE HUG IN MIND

@carolepyke @eelanmedia