www.dusaneinfotech.com

Gaming technology company

• Casino Management System• Online Lottery• Sports Betting System• Virtual Sports and Progressive Gaming • Solutions for Casinos

Over 20 customers across 5 continents.

A Valuable Group Company

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www.dusaneinfotech.com

Vidyadhar Desai vidyadhard@diipl.com

Casino ManagementCRM Hospitality Management Club Management

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Faiyaz Engineer faiyaze@diipl.com

Casino ManagementEmbedded TechnologyElectronics in hospitality

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Spending Pattern of Casino Evolution of Player Loyalty System

Flat structure in Player Loyalty and its ChallengesRFM in player loyalty and its ChallengesDusane Player Loyalty Solution: R F M + B D

Competitive Tiering LogicPlayer Base Points and Bonus points setupQ & A5

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of the marketing budget is spent over Player Club and Comps

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Only monetary value of Coin InTier allocation is based on flat slabs

Tier 1 >= 20000$ Coin InTier 2 >= 10000$ Coin In etc..

Recency and frequency of Player are not considered Only Coin In value is considered for calculation, neglecting the win/ loss amount of the player

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Benefit:Improved target marketing due to recency and frequency

RFM analysis determines customers byA recency scoreA frequency scoreMonetary value (Coin In)

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Win and loss values of Players are not taken into account

Customers with low RFM scores may be ignored

Low recency score and high spending could be ranked

lower

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Coin In Percentage : This will tell the system how much of the coin in we want to give back to the player for carded play.Unit Value : This is normally the smallest monetary unit for the currency being used.Units Per Point : This is a number value that tells the system how much units make up one point.Point Value : This is a result of the Unit Value Multiplied by the Units per Point. It gives the Monetary Value of one point.

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Spending Pattern of Casino Challenges with Flat Structure and RFM Analysis Dusane Player Loyalty Solution: R F M + B D Analysis Tiering System and Bonus Points

Conclusion:A Scientific Approach to tier allocation by using advanced data analytics and data mining, leading to cutting edge Loyalty System

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Click on the link below to reach us for a free consultationon Player Club Management

http://www.dusaneinfotech.com/reach-us/

Or write to us at solutions@dusaneinfotech.com

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