Transcript of TIC TAC FRANCE - COMMUNICATION CAMPAIGN PROPOSAL
- 1. Bastien PILLON, Patrice LESGARDS, Pierric FARGEAS, Erqing
TAN, Xinrui ZHANG
- 2. AGENDA
- 3. ANALYSIS PROPOSAL YEAAAH !! AGENDA
- 4. [OBJECTIVES] A WHOLE NEW COMMUNICATIONANALYSIS OUR TARGET
(18-35 yo) WATCHES LESS AND LESS TV YOUR ISSUE YOUR VALUES FRESH
& FUN OUR ANSWER A FRESH & FUN NEW SPEECH
- 5. [SWOT] PEOPLE ARE SWITCHING SCREEN THREATS STRENGTHS
OPPORTUNITIES WEAKNESSES 100% awareness GOOD COMMUNICATION Overall
good market performance COMPETITION strong competitors TELEVISION
young leave TV SPONTANEOUS Involvement on social networks for our
brand NEW TRENDS that other brands have not taken advantage of NO
EVENTS or not emblematic ones NO WEBSITE with brand content in
France A FEW PR despite the potential of the brand ANALYSIS 13.6
million facebook fans DECLINE of facebook with youngsters
- 6. [BENCHMARK] NO MARKET LEADERS ON DIGITAL 13.6M 0.7M 117
0.02M 2600 ANALYSIS 1577
- 7. [BENCHMARK] AND A HUGE OPPORTUNITY HUGE INVOLVEMENT
ANALYSIS
- 8. FRESH & FUN [BENCHMARK] A "SOCIAL COMPATIBLE"
POSITIONNING positive cheerful original creative BIG
PRECEDENTSCREATIVELY REFRESHING 600,000 1,5 M ANALYSIS 6,000,000
1,500,000
- 9. ANALYSIS PROPOSAL I AM SO EXCITED AGENDA
- 10. [TIC TAC CHALLENGE] A SOCIAL BATTLE AROUND MUSIC A MATCH
WITH TIC TAC DNA A COMPETITON TO CREATE THE NEW TIC TAC SOUND
NOVICE CAMPAIGN A "SOCIAL COMPATIBLE" BRAND CONSOMER INVOLVEMENT ?
NOTHING NEW PROPOSAL FACEBOOK CONTEST PRIZES
- 11. [TIC TAC CHALLENGE] A SOCIAL BATTLE AROUND MUSIC A
COMPETITON TO CREATE THE NEW TIC TAC SOUND DJ CAMPAIGN PROPOSAL
CREATION PRIZESFACEBOOK CONTEST SELECTION BY A FAMOUS DJ
- 12. [TIC TAC CHALLENGE] A SOCIAL BATTLE AROUND MUSIC A
COMPETITON TO CREATE THE NEW TIC TAC SOUND PRODUCERS WITH OTHER
STYLES PROPOSAL CREATION PRIZES & PROMOTION FACEBOOK CONTEST
SELECTION BY TIC TAC
- 13. [TIC TAC CHALLENGE] A SOCIAL BATTLE AROUND MUSICPROPOSAL 1
2 3
- 14. [LOOKING FOR MORE PR ] THE COLOR RUN THE COLOR RUN
FRESHNESS & FUN EFFECT PROPOSAL EVENT SPONSORING A GOOD WAY TO
STAY IN TOP OF MIND
- 15. [LOOKING FOR MORE PR ] BUSINESS FORUMS EVENT SPONSORING A
GOOD WAY TO STAY IN TOP OF MIND FRESH BREATH & PROFESSIONAL
SITUATION FRESH AIR, FRESH JOB PROPOSAL
- 16. COMMUNICATION STRATEGYPROPOSAL TIC TAC CHALLENGE
Communication on Facebook during the event and after New website
Radios ( Radio FG, Fun Radio, NRJ) Youtube THE COLOR RUN Public
display Presence on flyers Advertising by the organizers
Communication on Facebook during the event and after BUSINESS
FORUMS Specialized magazines Presence on flyers Communication on
Facebook during the event and after 1 2 3 4 1 2 3 1 2 3 4
- 17. CONCLUSION INCREASE TIC TAC IN TOP OF MIND with
unconventionnal moments of speech DEVELOPP THE TRAFFIC ON THE
WEBSITE & THE FACEBOOK PAGE (NUMBER OF LIKES) and set up a new
platform for communication STRENGHTEN ITS IMAGE ON ITS TARGET (
18-35 ) A FRESH & FUN NEW SPEECH 1 2 3