Post on 30-Nov-2014
description
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Anne-Sophie Rivereau
Matthieu Laboye
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Website: current organization The company has a good looking and well
organized website however…
Optimized pages: No direct access to a Google map when searching
for a hotel Site content:
No mobile website Press reviews:
No reviews accessible from Google when searching
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Site Content & Optimized pages: example of a good strategy they adapt to their company
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Social Medias: what they have: Facebook
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Social Medias: what they have: Twitter
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Social Medias: what they have: LinkedIn
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Roadmap to Social Media Optimization
Increase linkability:
They should make cross-links between their institutional website and their social media networks
As well we can image some links to travel social media like TripAdvisor
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Roadmap to Social Media Optimization
Improve tagging and bookmarking
They should add a bookmark button on their website
They can use the “addthis” application on their institutional website
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Roadmap to Social Media Optimization
Help your content travel The hotels are all located in beautiful
environment, so they should advantage of that and create videos
They could submit them to a own YouTube channel or create a vlog
Encourage the mashup: Make this content free to use
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Roadmap to Social Media Optimization
Additional measures
Creation a real newsletter to be complementary with the Twitter account
Publish pictures of the different properties in Flickr
Put content in the “Press” section of the website to help journalists making the promotion of the brand
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How to measure impact of improvements?
Count the numbers of: subscribers to the newsletter followers on Twitter Fans on Facebook
Look at the evolution of the booking rate