Post on 27-Jun-2015
description
Your Story Matters.
Speak Your Story.
Don’t Waste It.
Your Story Matters
Because YOU Matter
And Your Story MattersWH Y
… because for centuries, millennia, we used story
to communicate, to teach, to learn…
… our culture, our laws, our rules for survival
… learned via story
Absolutely vital lessons
WH Y
WIRED
As a species, then, we have become, out of necessity,
for story
WIREDListeners enter the Storytelling Trance
Heart rates slow
Resistance is lowered
They enter into the Story
They look for the learning
WH Y
H
Story creates an emotional connection
WH Y
To audiences drowning in information, stories are a lifeline, a funnel, that provides focus
and meaning
Your Story Matters.Don’t Waste It.
Make best use of your story with, at least, these three of the vital
elements of story.
Don’t Waste It.
1. vivid …Listeners in the storytelling trance report feeling that they were in the story, living it.
That happened because the storyteller described it for them ….
… but only enough to support the point of the story. They created the rest for themselves which means they took ownership of the story.
Use vivid description
2. structure
Logical structure = easily followed
structureTe
nsio
n
Time
Resolution
Classic, well-known, powerful … The Story Arc
YouOrdinary person (resonates with your audience ) facing increasing challenges
3. “Hero”
“Hero”
… an individual, a “face”
Source: https://www.facebook.com/DJWILLIENYC
because we suffer from “compassion overload”
The Mercy Corps, fundraising for humanitarian aid, sent two emails
Email One: Listing famine, crop failure and drought
Email Two: Describing a child in Africa who lost her home and village to soldiers.
Email 1 => one donation for every 3000 emails
Email 2 => one donation for every 142 emails
nobody ever marched on Washington because of a pie chart. If you want to connect with your audience, tell them a story.” ~Andy Goodman
“Numbers numb, jargon jar, and
vivid …structure
…
hero …
Those 3 elements …
Your Story Matters.Don’t Waste It.
Need more help with your story?
Go to: http://bit.ly/VEuARk for details of workshops, online courses, free tips and V.I.P. Coaching