Post on 06-May-2015
description
@PedroBelleza
User Experience
UX = Perception
User interface
Logic
Our program
Data
Adaptive Path: Subject to Change
User interface
How users see it
MAGIC
Adaptive Path: Subject to Change
Adaptive Path: Subject to Change
User interface
Logic
Data
How we see it
User interface
Logic
Data
How we should see
Adaptive Path: Subject to Change
BusinessWhat will sustain a
business?
UsersWhat do people
desire?
TechnologyWhat can we build?
Alan Cooper and the Goal Directed Design Processhttp://www.dubberly.com/wp-content/uploads/2008/06/ddo_article_cooper.pdf
Goal-Directed Design
Business Users
Technology