Thoughts on Digital Media

April 28, 2008

Michael T. QaissauneeAssociate Professor, Engineering and Technology

•Information•100 Years?•Analog vs Digital•New Paradigms •The New Web•Enabling Technology•Access•Emerging Technology

Information

Our Relationship With Information

Our Relationship With Information

Your Relationship With Information

In Fact, Your World Looks More Like This ...

100 Years?

1908

1958

2008

1908

1958

2008

Digital Immigrants vs. Digital Natives

! -- a new generation of employees who grew up on video games are demanding to be trained differently than the boomers and we need some new ways to transfer the vast amounts of boomer knowledge to these gamers

Karl M. Kapp, Ed.D, CFPIM, CIRM

What Do These Have in

Common?

ANSWER:They’ All Been Banned in the

Classroom

Analog

Amplifier

Repeater

Digital

Nearly Everything can

Go Digital

... and Mobile!

Even after Starbucks

had five stores and

more than 20

employees, which item

was unavailable for

purchase at their

stores:

!Espresso

!Hot Coffee

!Biscotti

!Frappucino®

blended beverage

Whatever you think

Think the opposite

1908

1958

2008

The Long Tail

The Long Tail

The Long Tail Quiz

True or False? More people watched more video on YouTube last week than watched the top ten shows on network television

The most popular soft drink in the country is ________.

a. Coca-Colab. Dr. Pepperc. 7UPd. Root Beere. "other": none of the above

The Long Tail Quiz

Sales of the 150,000 titles in a big store (e.g. Barnes & Noble) account for _______ of Amazon's book sales.

a. Allb. 75%c. 50%d. 33%e. 25%

Choice

Why?

Online Shopping

Nearly Infinite Online

Inventory

Search

Digital is Easy to:

Store

Customize

Tim Berners-Lee

I have always imagined the information space as something to which everyone has immediate and intuitive access, and not just

to browse, but to create. [...] Furthermore, the dream of people-to-people communication through shared knowledge must be

possible for groups of all sizes, interacting electronically with as much ease as they do now in person.

The Mobile Web Initiative is important - information must be made seamlessly available on any device.

But

The New Web

Web 2.0

x2The amount of new technical

information isdoubling every ____ years

a. oneb. twoc. five d. ten

Tidal waves don’t beg forgiveness

'CRASHED' and on their way

The New Tools

• Email

• Websites

• Search

• Instant Messaging

• Blogging• Podcasting

• Wikis

• Subscription

• RSS

• Mobility

Web 2.0• many to many publishing; • social software, • web APIs, • web standards/services, • AJAX, SOAP

Video Podcasting

Interactions

Community Clusters

Emory University survey of incoming Freshmen

> 90% of have a Facebook account

> 30% of check at least 18 times a day

The average regular newspaper reader is ___ years old.

Fewer than ___ in five people under the age of 25 ever reads a newspaper.

a. 25b. 35c. 45d. 55

a. oneb. twoc. three d. foursource unknown

EnablingTechnology

Bandwidth Today

Comcast Cable Modem (S. Hadley, MA)~$49.95/month

Verizon FiOS(Concord, MA)~$44.95/month

Bandwidth Tomorrow

Asymmetric15000 kbps

Symmetric

AJAX - Asynchronous JavaScript and XML

• Greater user interaction

• Web applications start to approach the richness & responsiveness of desktop applications

• not

• a technology,

• code or

• an application that can be downloaded

Classic Web Application Model

AJAX Web Application Model

Access

Emerging

TouchLight

Questions