Dennis Thomas

Social Media and Northwestern Technologies

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Agenda

What is Social Media

Benefits of Social Media for Northwestern Technologies

Leveling the Playing Field

Why Northwestern Technologies Needs Social Media

What can Social Media Do For You

Expand Company Brand

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• Future of Communications• Sharing of Information• Transfer of Text, Video, Photos,

and Audio

What is Social Media Marketing

• Brand Recognition• Community• Repeat Exposure• Authority• Influence

What Can Social Media Do for Northwestern Technologies

Open Up A Whole New World

• Why Social Listening Is Important

• Marketers Use Social Advertising

• Email is Still Alive• Social Media Team• Social Media ROI

Understand the Landscape

Listen to Your Customers

• Branding• Content Creations• Rapid Engagement• Powerful Campaigns• Influencers

Benefits of Social Media

It Works

Social Media SitesWhich Ones Are Best

Facebook

YouTube

Instagram

Twitter

Google Plus

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Facebook

665 Million Daily Active Users

4.5 Billion Likes Generated Daily

1.1 Billion Active Monthly Users

70 Billion Users

• Social Media Is Out There

• Taking Advantage• Moving Forward• The Road Ahead

Conclusion

References

Levy, S. (2013, December 7). How to Choose the Best Social Media Platform for Your Business. Retrieved June 15, 2014, from http://www.entrepreneur.com/article/230020Media Defined, S. (2014, June 4). Social Media Defined. Retrieved June 15, 2014, from http://www.socialmediadefined.com/what-is-social-media/Progress, W. I. (2013, March 12). The Hidden Benefits of Social Media Marketing: Why Your Strategy May Be Working Better Than You Think. Retrieved June 15, 2014, from http://www.forbes.com/sites/work-in-progress/2013/03/12/the-hidden-benefits-of-social-media-marketing-why-your-strategy-may-be-working-better-than-you-think/Redsicker, P. (2014, February 17). 5 Social Media Trends for 2014, New Research. Retrieved June 15, 2014, from http://www.socialmediaexaminer.com/social-media-trends-2014/Schaffer, N. (2013, October 17). Young Upstarts. Retrieved June 14, 2014, from http://www.youngupstarts.com/2013/10/17/eleven-essential-components-of-a-successful-social-media-strategy/Smith, J. (2013, August 9). 3 Reasons Why YOUR Business Should be using Facebook Marketing | Business Bank of Texas. Retrieved June 13, 2014, from http://www.businessbankoftexas.com/3-reasons-why-your-business-should-be-using-facebook-marketing.htm

THANK YOU!

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