This time it’s personal - iBeacon @ Kew Gardens

Jon Little (Product manager)

iBeacon overview and the Kew app experience

The future = personalisation

Discover Kew

iBeacons are

simple….in principle

iBeacon uses Bluetooth low

energy proximity sensing to

transmit a unique identifier.

This is picked up by your

compatible app or operating

system

iBeacon overview

iBeacon overview

iBeacon overview

iBeacon overview

The Kew App experience

The Kew App experience

The experience is everything

Some want the app to plan, others

explore, others deep engagement.

Therefore context is key and we must

understand context

People scan app content and don’t read

They worry still about Bluetooth being on

and location services on - don’t abuse this

There is demand for audio and video on a

small screen and at a suitable length

Capture the users attention (wonder moments)

What our users are telling us

The benefits of getting

personal Personalising your experience to users

based on their journey patterns and

historical likes/dislikes helps to make it

worthwhile for users to invest in your app

Engaging content and a great user

experience works to inform users of

elements they might be interested in (and

are currently missing)

Loyal visitors probably use other brand

channels (web, ticket booking, social

media) so the ability to collect customer

data from all these channels will in the

future help to create a personalised

profile for everyone

Channelling interests for your users

means they will be more likely to

frequently use your app and feel the

benefit