This Technique Will Help you Sell More

Work! 

Imagine you are buying a house.

You’ve evaluated the property online and done a virtual tour.

Now you go to visit the property, and you make a judgment about it within the first

10 seconds.

We typically make an initial judgment

that colors all of our buying

decisions based on a few seconds of

impression.

We make quick decisions and then find facts and data to justify the decision.

Most of us have been through a typical house showing with a realtor.

It usually consists of boring lists, beige paint, and usually just confirms your decision!

Imagine if the realtor treated the process like they’d built the home themselves!

• How the custom made cabinets were made• Why they maximized the storage in the kitchen• The agonizing effort in selecting a backsplash• Floor to ceiling back-lit cabinets• Built-in entertainment system• Security system customized

Under this scenario, you can’t help but be caught up in the story,

even if you weren’t initially intrigued!

In the first scenario, the realtor factually told you about the house.

In the second one though, the realtor invited you into a

project he was passionate about!

Yet another way to win the sale.

The stories totally transformed the way you look at the property and ultimately

your buying decision

You need to tell stories when you are selling.

There is a story for everything… even mowing! Theater sells

Example: “We always close your gates” changes into…

I once had a company leave my gate open and my dog escaped and I didn’t even realize it. When I did, I looked for that dog for hours,

worrying that he would get hit by a car, get in a dog fight, etc., before I finally found him. I know how critical it is that we close gates behind us

each and every time!

Your job is to paint a picture in the customer’s mind.

This type of presentation, crafting stories around what you sell, can completely make

your sale.

• Stories about the experience• Stories about how you select your product• Stories about the care you take and why• Stories about how you select your team

Learn more about this technique.

This type of marketing takes more thought and time to create, but your sales conversion rates

will definitely go up. Plus you’ll enjoy it more!

Service Autopilot has built-in features that can help you maximize your customer service.