This presentation attempts to showcase our raison d’etre…

OUR HONESTY…

OUR PASSION…

& OUR COMMITMENT…

A willingness to be ready for good work.

And a promise to differentiate through agility.

And an attempt to behave like a brand partner.

14 years old in a city that had been written off by pundits and politicians.…

An agency that started off with no working capital and a single client!

Fortunately, agencies are made of people.

Their inventory go down the elevator

every night!

And possibly, agencies go only as far as their people allow them to.

From a modest beginning with a single client in 1999 we acquired 28 more within a span of 14 years.

Today, we rank amongst the top 5 agencies in the city. With close to 4 crore of annual billing.

We are the biggest independent creative agency in the eastern region.

And winning the 3rd position in Srijon Samman, a platform that recognizes creative excellence in Bengali advertising.

SOME SUCCESSFUL ASSOCIATIONS

Premier Irrigation 14 years

6BP 14 years

ILS Hospital 12 years

Benett & Coleman 8 years

Star Cruises 8 years

Bodyline Sports 10 years

Tata Docomo 4 years

Anandabazar Patrika 4 years

Westbank Hospital 4 years

To be able to provide 360 degree creative solutions for local and multinational brands at a significant VALUE POINT. Based on ideas that are entrenched in consumer truths and market realities.

And to be able to create content that is monetizable and engaging for the Bengali diasporas across the globe.

3 STEPS 1 VALUE

Creative Business Partner

Relevant & Differentiating IDEAS

Grow with the Client

Our youth is an attitude of mind.

We are an extremely young agency. Which makes us more daring, more curious and more restless.

And speaking the language of a new, emerging consumer.

With One Word Equity as our new planning tool.

Our worlds are crashing!

SociologyTechnology

Psychology

Splinter homes

A change in our way of life

Diverse audience

From one screento multiple screens

Restless

Impatient

Unreceptive

Sociology Technology Psychology

What is the one word equity?

The strongest brands are the simplest. They can be described in one word.

Interbrand

WORDL

The need for One Word Equity

Advertising Recall is collapsing. Information overload is the order of the day.

One Word Equity is the defense, guide, protector and saviour of all the brands.

It is easier to complicate than to simplify. Simple messages enter the brain quicker and stay there longer.

The 21st century will call for over simplification of thought and action

Brutal simplicity of Thought

And at Inner Circle we are willing to embrace the challenge of creating brands through the power of ONE WORD EQUITY.

A single word that inspires, connects, and empowers our client’s brands.

Creating stories that managed toEngage and Inspire…

Thank You