Post on 13-Aug-2020
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• Thank you for joining us • This Is a LIVE WEBINAR -
you can see me & hear me but I cant see or hear you!
• Communicate with me through the chat box please for technical issues
• Q&A will be at the end • Slides & recording will be
sent after!
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Play video
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Storytelling Webinar 1
Presented by Simon Oats Storyteller
How I set my face on fire
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• 20 years in the dramatic arts
• 11 years Performance Storyteller
• School of Storytelling
• Drama and English Teacher
• Author – Storytelling for Intercultural
Connections
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My Story
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Clients
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Oral Culture
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• Survival of the fittest ideas
• Transmission is a web
• Everyone owns ideas
• Ideas get passed on or they die
(From Winning the Story Wars by Jonah Sachs)
Broadcast Era
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• Survival of the Richest
• Transmission is one to many
• Ideas are proprietary
• Doesn’t rely on audience participation to spread
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“Digit-oral” Era
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• Survival of the fittest ideas (content)
• Transmission is a web
• Everyone owns & creates ideas
• Ideas get passed on or they die
3. Inspire and motivate
What can the right stories do for you?
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1. Engage your audience
2. Create Trust through Empathy
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Not so fast… To get these benefits you have to get the right story right
Stories aint Stories
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But – There is a formula…
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What is Story?
Every human culture in history has storytelling at its core
A 3-year-old child can tell a simple story before their brains can retain a simple set of instructions
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Adults spend most of our leisure time on story-based activities
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Storytelling & NASA
Kendal Haven – Biologist turned storyteller Long range research with NASA and DARPA “Narrative Influence”
Story is the structure our brains use to select for relevant information and embed it in memory
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Stimulus Meaning Memory
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Your brain on Facts
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Your brain on Story
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Emotions are like neon signs telling your brain: “Remember This!”
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Emotion drives Behaviour
Stories activate core parts of the brain that govern emotion, motivation and behaviour
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Information supresses Behaviour
Information is processed in the cerebral cortex, which supresses action in order to “think things through”
Source: https://www.youtube.com/watch?v=q1a7tiA1Qzo
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Storytelling and the Neurochemistry of Empathy
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Effective Stories:
1. Are Emotional
2. Engage the Senses
3. Deliver the message
4. Inspire action
- Trigger Distress & Empathy
- Use vivid imagery
- Are structured to communicate the message through action
- All the above
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4 Elements of Story
Characters
Struggles
Goal
Details
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Characters
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Stories are about a person we can empathise with – the protagonist, and the other characters they interact with
Goal – Must be Concrete!
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The Protagonist must strive to attain a tangible goal so that we can barrack for them
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Struggles
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We feel the protagonist’s pain (cortisol) as they struggle to overcome obstacles to attain their goal.
This is why we empathise (oxytocin)
The Essential Story Structure
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Protagonist Obstacle Goal
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The language of Story is Image.
Concrete sensory images are what light up the sensory centres
Detail (Images)
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of the brain and make us feel like we’re there and it’s all happening to us.
How to select your Main Character
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Protos + Agonistes
First in importance
One who competes or
Struggles
Protagonist
Protos + Agonistes
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Questions
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Before Webinar Pt 2 on 28 October, please:
1. Identify one CSR/Social Good goal that you wish to achieve
2. Articulate the Goal in plain English – and make it SMART
3. Identify who the Protagonist is
4. Identify the barriers/obstacles that may prevent you from achieving that goal ( both internal and external)
Send to Hailey by 26 October if you would like it workshopped on Webinar pt 2
Homework part 1
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Before Webinar Pt 2 on 28 October, please:
Watch this video by Ray Anderson of Interface (very inspiring)
• https://www.youtube.com/watch?v=b2JAhpzhLb4
Any questions?
Homework part 2
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Thank you