Post on 17-Jan-2015
description
Immersive Technology Strategieswww.davidwortley.com
Thinking Worlds Rapid Sims and Games
Meeting the ChallengesDavid Wortley (Game2Growth) and Neville Rudd (Caspian Learning)
Immersive Technology Strategieswww.davidwortley.com
Structure
Games and Immersive ExperiencesGames Development ChallengesThinking Worlds Demonstration
Immersive Technology Strategieswww.davidwortley.com
Games and Immersive Experiences
Immersive Technology Strategieswww.davidwortley.com
Serious games have been defined as games whose primary purpose is not entertainment but which have been developed for a potentially serious benefit or
outcome. It might also include entertainment games that have been intentionally re-purposed to deliver
serious outcomes
This definition is not always helpful because it does not reflect or embrace the full range or potential of
technologies which create or use immersive experiences to deliver serious benefits. These
applications may not use gameplay at all.
Immersive Technology Strategieswww.davidwortley.com
Most Popular Games are Serious
Games generate passion, excitement, commitment, loyalty, belonging, awareness,
support and action
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Games are Immersive Experiences
They usually Involve Challenges, Rules, Rewards, Physical and Virtual Worlds, Social Networks, Personal
Development and Commercial Exploitation
Immersive Technology Strategieswww.davidwortley.com
Games are Learning Experiences
Games have always been an essential and ubiquitous part of our learning experiences
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Games are Our Personal Choice
Games are where we choose to spend our discretionary time, attention and finances which makes them very
important commercially and developmentally
Immersive Technology Strategieswww.davidwortley.com
The Secret of SuccessAttractivenessAccessibilityAffordability
Does it interest/excite me ?Is it easy to access ?Can I afford the time, attention and money ?
Immersive Technology Strategieswww.davidwortley.com
Attractive, Accessible, Affordable
Immersive experiences focus on attractiveness (engagement), accessibility (no barriers) and
affordability (cost and time)
Immersive Technology Strategieswww.davidwortley.com
Immersive Technologies
Games Virtual Worlds Social Networks
Immersive Technologies make games an attractive, accessible and affordable space in
which to devote our discretionary time, attention and money
Immersive Technology Strategieswww.davidwortley.com
The Attention Economy
Capturing and retaining attention and loyalty are critical in today’s digital media society
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Games Development Challenges
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In a Nutshell
Learning games need multiple disciplines
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Common Language ?
Experts speak in different languages
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Expectations
End users expect console quality action and gameplay
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Expectations
Clients expect value for money and modest costs
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A Solution
Software which has embedded expertise and resources and partners to provide pedagogical and storytelling
skills
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Thinking Worlds Demonstration
Go to :- http://www.thinkingworlds.com/webinars/ThinkingWorldsWebinar07JUL.wmv
Immersive Technology Strategieswww.davidwortley.com
Questions
Immersive Technology Strategieswww.davidwortley.com
Thinking Worlds Rapid Sims and Games
Meeting the ChallengesDavid Wortley (Game2Growth) and Neville Rudd (Caspian Learning)