Post on 14-May-2015
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Social NetworkingMeasuring ROI
SlideShare.net/ParamoreRedd
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Hi.
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Paramore|Redd Online Marketing
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
We're a full-service interactive agency in Nashville with happy and successful
clients all across America.
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Online Strategy | Planning
Website Design | Development
Online Media Planning
Email Marketing Design and Development
Display (Banner) Advertising Design and Development
Search Engine Marketing (SEO & PPC)
Application Design and Development
Mobile Marketing
Social Marketing
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Online Strategy | Planning
Website Design | Development
Online Media Planning
Email Marketing Design and Development
Display (Banner) Advertising Design and Development
Search Engine Marketing (SEO & PPC)
Application Design and Development
Mobile Marketing
Social Marketing
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
I’m trying to gain credibility through logos.
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2002
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
I’m done with logos.
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
6.5
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2005
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2nd
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
20-ish
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Simple. Clear. Focused on
Results.
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Social NetworkingMeasuri
ng ROISlideShare.net/ParamoreRedd
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Have a Facebook Fan Page?
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Familiar with Hootsuite?
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Have done a search on Google?
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Approach Social Planning
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Define Your Goals
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Define Your Audiences
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Goals
Messages
Audiences
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Goals
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
realisticmeasurable
key performance indicators
A Good Goal is...
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
awarenessmembers
clientsproduct salesservice salessubscriptions
new customer leadsdonationsreferrals
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
RETENTIONRETENTION
AWARENESSAWARENESS
ACQUISITIONACQUISITION
CONVERSIONCONVERSION
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Heads in beds.
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
December ’08
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Facebook Referral Traffic to tnvacation.com
Month VisitsPages/Visit
Total Pagevie
ws
New Visits
Vacation Guide Request
Electronic Guide Request
12/08 24 3.33 79.92 50% 0 0
12/09 452 2.66 1202.32 67% 0 0
12/10 463 2.4 1111.2 72% 36 7
4/11 979 2.29 2241.91 73% 13 2
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Is that good?
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Heads in Beds.
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
= 1 conversion
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Facebook Referral Traffic to tnvacation.com
Month VisitsPages/Visit
Total Pagevie
ws
New Visits
Vacation Guide Request
Electronic Guide Request
12/08 24 3.33 79.92 50% 0 0
12/09 452 2.66 1202.32 67% 0 0
12/10 463 2.4 1111.2 72% 36 7
4/11 979 2.29 2241.91 73% 13 2
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2010Faceboo
kTwitter Flickr
YouTube
MySpace
BlogTotal
s
Visits 9258 487 24 17 95 2331011
4
% New 72% 58% 79% 76% 87% 63%72.5
%
Pageviews
19257 2683 87 49 590 8882355
4
Guide Requests
575 13 0 1 6 5 600
Conversion Rate
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2010Faceboo
kTwitter Flickr
YouTube
MySpace
BlogTotal
s
Visits 9258 487 24 17 95 2331011
4
% New 72% 58% 79% 76% 87% 63%72.5
%
Pageviews
19257 2683 87 49 590 8882355
4
Guide Requests
575 13 0 1 6 5 600
Conversion Rate
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2010Faceboo
kTwitter Flickr
YouTube
MySpace
BlogTotal
s
Visits 9258 487 24 17 95 2331011
4
% New 72% 58% 79% 76% 87% 63%72.5
%
Pageviews
19257 2683 87 49 590 8882355
4
Guide Requests
575 13 0 1 6 5 600
Conversion Rate
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2010Faceboo
kTwitter Flickr
YouTube
MySpace
BlogTotal
s
Visits 9258 487 24 17 95 2331011
4
% New 72% 58% 79% 76% 87% 63%72.5
%
Pageviews
19257 2683 87 49 590 8882355
4
Guide Requests
575 13 0 1 6 5 600
Conversion Rate
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2010Faceboo
kTwitter Flickr
YouTube
MySpace
BlogTotal
s
Visits 9258 487 24 17 95 2331011
4
% New 72% 58% 79% 76% 87% 63%72.5
%
Pageviews
19257 2683 87 49 590 8882355
4
Guide Requests
575 13 0 1 6 5 600
Conversion Rate
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2010Faceboo
kTwitter Flickr
YouTube
MySpace
BlogTotal
s
Visits 9258 487 24 17 95 2331011
4
% New 72% 58% 79% 76% 87% 63%72.5
%
Pageviews
19257 2683 87 49 590 8882355
4
Guide Requests
575 13 0 1 6 5 600
Conversion Rate
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2010Faceboo
kTwitter Flickr
YouTube
MySpace
BlogTotal
s
Visits 9258 487 24 17 95 2331011
4
% New 72% 58% 79% 76% 87% 63%72.5
%
Pageviews
19257 2683 87 49 590 8882355
4
Guide Requests
575 13 0 1 6 5 600
Conversion Rate
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
$60,000.
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
RETENTIONRETENTION
AWARENESSAWARENESS
ACQUISITIONACQUISITION
CONVERSIONCONVERSION
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2010 Totals $60,000 Values
Visits 10,114 $20,000 $1.98
Page Views 23,554 $20,000 $0.85
Guide Requests
600 $20,000 $33.33ACQUISITIONACQUISITION
AWARENESSAWARENESS
RETENTIONRETENTION
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2010 Totals $60,000 Values
Visits 10,114 $20,000 $1.98
Page Views 23,554 $20,000 $0.85
Guide Requests
600 $20,000 $33.33ACQUISITIONACQUISITION
AWARENESSAWARENESS
RETENTIONRETENTION
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
2010 Totals $60,000 Values
Visits 10,114 $20,000 $1.98
Page Views 23,554 $20,000 $0.85
Guide Requests
600 $20,000 $33.33 ACQUISITIONACQUISITION
AWARENESSAWARENESS
RETENTIONRETENTION
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
$60,000?
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Never Going to Happen.
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
100 tickets
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
The Takeaway
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Define a Goal on Day 1
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
• Increased number of brand mentions for a specific product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place • Number of Facebook fans• Number of Twitter followers• Increase in check-ins• Influence of followers and fans• Number of YouTube video views• Comments on posts (blog, Facebook updates)• Retweets• Change in search engine rankings
Key Performance Indicators
• Change in sentiment• Time spent with distributed content• Increase in website traffic • Increase in website referral traffic from social
sites to your website• Surveys taken, polls taken• Contest entries• Increase in customer satisfaction• Research and development time saved• Cost savings from traditional advertising• Change in conversion rate• Increased attendance
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Realistic.
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Just because you build it...
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
X many likes
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Audiences
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
More than 500 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
There are 75 Million Twitters users Worldwide
140 Million Tweets per day
7% of Americans
27 followers
more educated & rich
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Twitter plays an active role in purchasing
decisions.
42% of Twitter users rely on this channel to
learn about new products/services, and 41%
of them share opinions about
products/services via Twitter.
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
67% of Twitter users are more likely to buy brands that they "follow".
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Companies that use Twitter average 2x more leads per month than those that do not.
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
establish yourself as an expert
provide a catered message
search rankings
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Messages
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Content Creation
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
SCARY.
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Repurposing Content
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Brand Loyalty
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Mutually Beneficial Relationship
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Fresh
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
PageModo.com
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
the off season
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
side note
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Consistency
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
If you do thing.1
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Twitter Profile StatsTwitter Profile StatsProfile SummaryProfile Summary
Mentions by InfluencersMentions by Influencers
Compare Keywords Compare Keywords
Follower GrowthFollower Growth
Twitter SentimentTwitter Sentiment
Owly Aggregated Click StatsOwly Aggregated Click StatsSummary StatsSummary StatsClicks by RegionClicks by RegionTop ReferrersTop ReferrersMost Popular LinksMost Popular LinksCompare Summary StatsCompare Summary Stats
Facebook InsightsFacebook Insights
SnapshotSnapshotDaily LikesDaily LikesGender and AgeGender and AgeRegional StatsRegional StatsDaily Post Daily Post FeedbackFeedbackDaily Page ActivityDaily Page ActivityCompare Daily Compare Daily LikesLikes
Google AnalyticsGoogle Analytics
Twitter to Web ConversionTwitter to Web ConversionRegional Site Traffic - Map OverlayRegional Site Traffic - Map OverlayTraffic SourcesTraffic SourcesTop ContentTop ContentSparklinesSparklines
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
If you can handle 5 things...
5
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Write down your goals.
• Identify those that are trackable.
• Identify trackable key performance indicators that the non-trackable goals are being met.
Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly.
Get setup in Google Analytics and spend the time to get a report that provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions.
Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly.
Track the time and resources being used to keep your social campaign going. Compare that cost to the cost it would've taken to garner that type of authentic engagement through other types of media.
2
1
3
4
5
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Write down your goals.
• Identify those that are trackable.
• Identify trackable key performance indicators that the non-trackable goals are being met.
Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly.
Get setup in Google Analytics and spend the time to get a report that provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions.
Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly.
Track the time and resources being used to keep your social campaign going. Compare that cost to the cost it would've taken to garner that type of authentic engagement through other types of media.
2
1
3
4
5
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Write down your goals.
• Identify those that are trackable.
• Identify trackable key performance indicators that the non-trackable goals are being met.
Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly.
Get setup in Google Analytics and spend the time to get a report that provides you with information on the conversions occurring on your website, and the referral traffic eliciting those conversions.
Monthly or at least quartlery do a deep dive into what content elicited the most feedback and adjust your content accordingly.
Track the time and resources being used to keep your social campaign going. Compare that cost to the cost it would've taken to garner that type of authentic engagement through other types of media.
2
1
3
4
5
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Write down your goals.
• Identify those that are trackable.
• Identify trackable key performance indicators that the non-trackable goals are being met.
Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly.
Get setup in Google Analytics and spend the time to get a report that provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions.
Monthly (or at least quarterly) do a deep dive into what content elicited the most feedback, and adjust your content accordingly.
Track the time and resources being used to keep your social campaign going. Compare that cost to the cost it would've taken to garner that type of authentic engagement through other types of media.
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Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Write down your goals.
• Identify those that are trackable.
• Identify trackable key performance indicators that the non-trackable goals are being met.
Get setup in HootSuite with all of your accounts and spend the time to get a quality report within HootSuite scheduled to be emailed to you weekly.
Get setup in Google Analytics and spend the time to get a report that provides you with information on the conversions occurring on your website and the referral traffic eliciting those conversions.
Monthly (or at least quarterly) do a deep dive into what content elicited the most feedback, and adjust your content accordingly.
Track the time and resources being used to keep your social campaign going. Compare that cost to the cost it would've taken to garner that type of authentic engagement through other types of media.
2
1
3
4
5
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
Thank YOU!
Kate Gallagher Media Director | Paramore|Redd Online Marketingwww.ParamoreRedd.com
@K8Gallagher
SlideShare.net/ParamoreRedd