Think Mobile First

March 2014

State of Mobile

How to Optimize for Mobile

Why Mobile Apps

The JCC in the Mobile Age

State of Mobile

75%of JCC members and participants have smartphones,

compared to 48% of US population and 62% of mobile phone users.

State of Mobile

State of Mobile

60,000+guides have been downloaded in the JCCs of North America App

State of Mobile

20%of website traffic to JCC websites is from a smartphone.

69% 31%

Mobile Friendly Websites

Emails Read on a Smartphone

48% of E-mails Are Read on a Smartphone

Social Happens on Mobile

914 min/mo spent on FB Mobile • Avg session is 63 seconds

Our Life is Filled With Screens

Our Life is Filled With Screens

Our Life is Filled With Screens

Huge Mobile Advertising Opportunity

Advertising Opportunity

Advertising Targeting Options

1. Geography

2. Language

3. Age

4. Gender

5. Workplace

6. College

7. Interests (including job titles)

8. Categories

9. Your own email lists

10.Relationship status

11. Education level

12.College major

13.School

How to Optimizefor Mobile

Understand What Mobile Users Want

Google Mobile Recommendations

Recommended Mobile Solutions1. Responsive Site2. Dynamically serving different HTML on the same URL3. Separate mobile URLs

Google Mobile Recommendations

Recommended Mobile Solutions1. Responsive Site2. Dynamically serving different HTML on the same URL3. Separate mobile URLs

Easiest to Implement1. Separate mobile URLs2. Dynamically serving different HTML on the same URL3. Responsive Site

Creating a Mobile Site

Recommended E-mail Optimizations

•Keep E-mails Clean with Simple Layouts•Make Call to Action Buttons Tap Friendly (Apple suggests 44x44 pixels)•Test, test and test again (Litmus or Mailchimp)•Mobile-friendly Landing Page•Subject Line More Important Than Ever

Recommended Social Optimizations

• Micro-Content• Use Apps that Create Content• Give Users Prompts• Promote Check-Ins • Use Facebook & Twitter Meta Tags• Use Video / Keep it Short

General Rules of Thumb

• Post content, not PDFs• Mobile friendly video (YouTube)• Give option to view full site• Prioritize pages to optimize• Make testing on mobile a key step on your checklist

Why Mobile Apps

What are apps good for?

•Schedules•Feedback•Sending Messages•Social Media Interaction

Apps are great for…

Apps and Mobile Websites are Different

•Push Messages•Notifications and Alarms•No load time•Personalized experiences through sign-in•Cross-device syncing•New developments - iBeacons

Apps Use Your Device’s Features

The Big Picture

A Vision of Success

•When is my spin class tomorrow?•Isn’t there a free lecture tonight? Maybe I can register from my phone.•I wonder what the JCC’s hours are through Passover.•Oh, there’s an emergency closure!•Did you hear that the JCC just received a $1 million gift to build an annex?

Program Information

Short Digression on iBeacons

•Low energy•Small•Inexpensive (~$10 each)•Universally recognizable by mobile devices

iBeacon Facts

JCCs of North America App

What’s Coming?

•Desktop web version with session registration components•Networking with other members•iBeacon scavenger hunts, geo-targeted messaging, and check-ins

A Case Study in Mobile

Dan Baer, Camp Operations Officer at Camp Inc.

Goal  =    Connec:ons  &  Engagement  

Analy&cs  by  Device  Type  

 70%  Desktop  20%  Mobile  10%  Tablet  

Responsive  Mobile  

Views/Month    

Boulder  JCC  850  Month  

   

Camp  Inc.  500  Month  

App    

673  Downloads  

Olark  Live  Chat  

Oh…and…Social  Media  

Tools  =    

Responsive  Design  App  

Live  Chat  Social  Media  

 

Questions?

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