• Intellectual property of Apptual Ltd. All rights reserved 2014 • 1

Управление инновационными и

предпринимательскими экосистемами Thibaut.Rouffineau@Apptual.com

@thibautR @apptual

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3 years of Droidcon London

bar conversations! Thibaut.Rouffineau@Apptual.com

@thibautR @apptual

My A-Level results!

Conversation #1

Apps vs html5

goodevil-0

"I'm going to destroy Android, because it's a stolen product”

"I'm willing to go thermonuclear war on this”

X

Conversation #2

Wearables

Conversation #3 My dev team

…(cuts corners)

… (kicks ass)

… (looks hot)

The developer

Most expensive people in the (tech) world!

Acquisition cost per employee, from www.waxy.org, April 2012

Wh

atsp

app

$345M

The back-end guy!

http://mediablogged.mediaweek.co.uk/2012/11/26/as-big-data-gains-weight-can-it-be-trusted-without-market-research-insights/

Conversation #4

Pay , Freemium, Paymium

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http://gigaom.com/2013/12/20/2013-was-the-year-of-freemium-games-but-2014-may-not-be/

People pay too much, always the same mechanics…. BUT it’s human!!!!

Conversation #5

My app

http://www.forbes.com/sites/davidcoursey/2011/10/20/dropbox-feature-or-application-why-it-matters/

http://pandodaily.com/2013/02/01/focus-on-the-feature-how-doing-one-thing-well-benefits-dropbox-app-net-and-consumers/

http://measuredmass.com/2012/10/06/google-homepage-size/

http://techcrunch.com/2011/11/11/start-making-sense/

European data

Conversation #6

The mobile phone & app market

Back

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50B downloads

9.5B downloads

5B downloads

Q1’13

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Google Play led the iOS App Store in downloads by about 10% in Q2 2013 and Google Play has since expanded that lead to about 25% in Q3 2013… Although the iOS App Store generated about 2.1x the app revenue of Google Play in Q3 2013, their lead has shrunk since Q2 2013 when their revenue was about 2.3x higher. (source: Appannie, October 2013)

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Conversation #7

Exits!

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Conversation #8

You’re a star!

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Contact me: Thibaut.Rouffineau@Apptual.com

+447768421323 @thibautR @apptual