Post on 11-Aug-2014
description
Therefore Consultancy and Services Pvt. Ltd.
Brand Communicates…. Media Broadcasts… People Perceive…
About Therefore Solutions
Therefore Consulting and Solutions Pvt. Ltd. (TC&S) is a technology enabled marketing research and analytical solution provider
Our pioneering research and analytical methods help business measure equity, perception and position a brand appropriately amongst its target audience
Our analytics are designed to help a business understand the efficiency of the marketing & communication plan
In a nutshell, we provide an integrated platform in order to arrive at an informed decision
Marketing Challenge
Understanding the efficiency of media investments is the biggest challenge Tracking every Rupee invested in different media vehicles
Investing in media property to optimize ROI
Establish a memorable and distinct brand identity Create a deep connection with the core target group
Design compelling offerings that attract customers Make your product or service more visible and desirable
Currently getting comprehensive analysis of the efficacy of a campaign is a challenge Getting timely information about the progress of a campaign and path to purchase is a
challenge and has lots of restitution activities involved
Our Platform Schematic
BuzzAngle: Social and Digital Media Listening System
Neuromer: Consumer engagement System
Online & Offline Media Space
People & Social Groups
Content Processing
Indexing & Broadcasting
System
API based Publication System
Front end and Dashboard for System Controls and Data
Visualization
Reports, Insights via Web Platform and Mobile Apps
Commutation Broadcasted System via SMS, IVR or App
Indexing and Target audience Profiling System
Our Service Offerings
Prosumer Matrix
Ad efficacy management
Promotional management
Intelligent Response Management
Neuromers
Ethnography
Lead Nurturing
BuzzAngles
Social Media Listening
Mention Analytics
Therefore Matrix
Dynamic Landing Pages
Keyword Call Tracking
Click To Call
Reporting Platform
Customize Consultancy
Web Portal
Mobile App
Prosumer Matrix
Ad Efficacy Management
Ad Efficacy Management is a system to understand precisely the performance of the media vehicles and take corrective measures during the campaign by investing only in those properties that drives traction, thus optimizing the media investments
Know who is calling and from where
Track which Ads drive leads and which drive sales
Capture lead information in real-time
Turn marketing activities into a phone lead
Prosumer Matrix..
Promotional Management
Promotions are an integral part of any brand today as it helps short term spike. Promotional Management is an end to end system which can be leveraged to understand and engage with the target costumers
Discounts, Promo Codes, etc. can be offered and tracked effectively
Offers can be made keeping the top & bottom lines under control
Each Promotion is tracked with lead to sales lifecycle mapping
Get an understanding on when a customer is attracted to the brand and what drives purchase
Prosumer Matrix…
Intelligent Response Management
Business does not grow by just generating more leads, but by converting them into customers. Marketing is most effective when the brand is aligned to the customer’s immediate needs. It definitely helps if the connect is at the peak of customer interest
Saves call center cost and more importantly the turnaround time
Calls are forwarded intelligently based on geography, time, day part, agents or schedules
Create personalized greetings, get more close to your customer
Neuromers
Ethnography
It is a process of customer understanding on the basis of the interaction they have with a brand. It is a passive listening process where specially trained listeners interpret patterns while the system converts them into valuable information
Helps understand a customer without asking questions
Its done on live interactions, hence much more matured data
Gives you the understanding of constrains within the organizations which may also relate to cross functional areas including sales, HR, operations and more
Helps understand the lead to sales cycle in an efficient way which regular research may not deliver
Neuromers..
Lead Nurturing
Nurturing is all about “Perception Management”. The message that was intended to deliver and the message perceived by the customer may be diametrically opposite. Identifying this gap is crucial to close a deal
Gathering relevant lead information
Connecting at the right time with right information
Gather insight using voice or non-voice systems
Broadcast relevant information to prospects and customers
BuzzAngles
Social Media Listening
Social media is a virtual world full of jargons and in most cases not completely understood. It’s a seamless world where communication travels faster than thoughts. While brands use various mediums, measurement of the impact is a grey area. BuzzAngles focuses on measuring the effectiveness of these digital communications through continuous feedback with detailed analytics
Understand the cognitive sentiments behind every communication
Take corrective measures and improve and enhance your communication
Communicate in the language familiar with the TA
BuzzAngles..
Mention Analytics
Brand Communicates, Media Broadcast and People Perceive. There is always a possibility of a gap between what was communicated and what was perceived. Besides tracking one’s category, competition is also crucial
Understand the media coverage and tonality
Mapping the brand in the competitive landscape
Understand the Digital PR space in more detail and the trends of business sector
Therefore Matrix
Therefore Matrix is a suite of products which in isolation or in combination can enhance the marketing efficiency and increase the probability of sales
Dynamic Landing Pages
Keyword Call Tracking
Click To Call
Reporting Platform
Reporting Platform
Reporting and analytics are the core competency of Therefore. Technology is used to deliver customized reports that can be visualized using web platform and mobile apps keeping abreast with the required knowledge across hierarchies in order to take informed decisions
Customize Consultancy
Web Portal
Mobile App
Capture Track which Advertisement drives leads
Map which Media property is driving sales
Understand the sentiments and the cognitive behavior behind every call
Measure specific details behind every call
Response Personalised greetings
Route or forward call based on people, Location, Time, Day, or Schedule
Instant call back and execution
Understand specific details, call origin to destination activities
Indexing Sorting and indexing leads based on Demographics, Psychographic, Neuro-Economics , Intent, and other related category
Prospect based response via. SMS, Voice IVR,
CRM or ERP integration
Nurturing Specialized response team for personalized information gathering
Issues assessment
IVR, Web or SMS based Questioners
Feedbacks
Analytics On-Demand and live Dashboards
Alerting Systems
Daily, Weekly, Fortnightly, Monthly Reports
Periodic Recommendations and Insights
Therefore Structure
Contact Details:
Dr. Anar D Rupji +91 9819684463 anar@thereforeindia.com Dayanidhi M +919762799092 dayanidhi.m@thereforeindia.com
Thank You