Post on 20-Jan-2015
description
Theme Address
World CoCreation Day, 2013
7th August, 2013
Park Global School of Business ExcellencePark Global School of Business Excellence
Coimbatore
By G By G By G By G SankaranaranarayananSankaranaranarayananSankaranaranarayananSankaranaranarayananFounderFounderFounderFounder----DirectorDirectorDirectorDirector
Forum for CoForum for CoForum for CoForum for Co----creation Excellencecreation Excellencecreation Excellencecreation Excellence
World World World World CoCreationCoCreationCoCreationCoCreation Day, 2011Day, 2011Day, 2011Day, 2011
“Co-created Social
Theme for 2013Theme for 2013Theme for 2013Theme for 2013
Responsibility, the New CSR
”
Cleaning up the mess?!Cleaning up the mess?!Cleaning up the mess?!Cleaning up the mess?!
“In the early days, our “systems” consisted
of only those things that helped us build
better shoes and shirts, and ads and
events. We are, after all, a consumer
products company. It took us a while, but we finally figured out that we could apply these two core competencies ―
Or creating a new value?Or creating a new value?Or creating a new value?Or creating a new value?
two core competencies ―design and innovation ― to bring about environmental,
labor and social change. We
opened the aperture of our lens and
discovered our potential to have a positive
influence on waste reduction, climate
change, managing natural resources,
renewable energy and factory conditions."
Mark Parker, CEO, Nike
Types of value…Types of value…Types of value…Types of value…
Strategic and profitableStrategic and profitableStrategic and profitableStrategic and profitable
Not Strategic Not Strategic Not Strategic Not Strategic but profitablebut profitablebut profitablebut profitable
Not profitable Not profitable Not profitable Not profitable but strategicbut strategicbut strategicbut strategic
Neither strategic, nor profitableNeither strategic, nor profitableNeither strategic, nor profitableNeither strategic, nor profitable
Jayanth Tribal Students Hostel, Rajapalayam
Neither strategic, nor profitableNeither strategic, nor profitableNeither strategic, nor profitableNeither strategic, nor profitable
Vethapatashala, Rajapalayam
Centre
State
Existing power structureExisting power structureExisting power structureExisting power structure
Local Body
Local Community
The Saint The Saint The Saint The Saint HerblainHerblainHerblainHerblain ModelModelModelModel
The local charter of The local charter of The local charter of The local charter of global responsibilityglobal responsibilityglobal responsibilityglobal responsibility
“CSR is an Opportunity
to be a Co-creative agent and Deliver agent and Deliver
Socially Desired and even better, Socially
Desirable value
”
www.worldcocreationday.com
Thank you Thank you Thank you Thank you
www.worldcocreationday.com
www.IndiaCoCreates.com