The Yammer Way - Our Product Development Approach

Post on 19-Aug-2014

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HTML JS Java Ruby

HTML JS Java Ruby

HTML JS Java Ruby

Office

OSS

SharePoint Exchange

...

OCS

… …

Search Messaging Files

Search Messaging Files

Search Messaging Files

Product Manager

TECHLEAD Ops

Analytics

Web

Clients

Design

Yam.js

Core Services

Metrics for Success •  Improvement to number of users who complete the sign up flow •  Lift in both 1 and 7 day retention •  Lift in engagement binary and days engaged among new users •  Higher proportion of users with complete profiles and photos uploaded •  Group membership isn’t negatively impacted •  Invite conversion rate in sign-up should not decrease when adding a photo is

removed •  Number of desktop downloads amongst new users are not negatively impacted

From actual product spec

Engagement

Commenting

Discussing

Replying

Attention

Liking

Sharing Clicking

Relationship

Following

Joining

http://eng.yammer.com/blog