Post on 21-Aug-2020
The world-renowned design exhibition 100% Designis coming to South Africa – a contemporary
showcase of the best residential, hospitality, office and product design in the country
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In association with:
100% Design South Africa – the facts • Aleadinginternationalexhibitionofprofessionaldesignandinteriordesign • Thelargestevershowcaseofcontemporarydesign&decorationinSouthernAfrica • Takesplace6-10August2014alongsideDecorexJoburgatGallagherConventionCentre • Over3000m²floor-spaceaccommodatingover100exhibitors • Ticketsaleswillbeforboth100%DesignSouthAfricaandDecorexwithananticipatedvisitorfigure exceeding50,000 • VisitorsareLSM7-10andareeducated,travelledandstylish • 100%DesignispresentedinconjunctionwithDauphinHumanDesignGroupandCondéNastHouse&Gardenmagazine • Pre-launcheswith100%DesignSouthAfricaPavilionatDecorexCapeTowninApril2014 • 100%DesignSouthAfricamarketingandcommunicationsstrategyformaximummediaandtradeexposurewith complimentarypro-activecommunicationthroughtheDecorexSAmarketingchannels
Special features at 100% Design South Africa • TheLaunchPad–atheatrewithintheexhibitionhallforexhibitorstolaunchnewproductstoanaudienceof 30-40people.(Thisservicewillbefreetoexhibitorsbutbookingwillbenecessary) • Extrafeaturestoenhancevisitorexperienceandshowcaseforward-thinkingdesign;100%Hotel,100%Office, 100%Talent,TheLongTable,restaurant,bars,andspeciallycommissionedexhibitionsandinstallations • 100%DesignTalkswilltakeplacealongsidetheexhibition–withleadinginternationalandlocaldesignprofessionals • 5thAugustwillbeastrictlytrade-onlypreviewdayfrom12pm–6pm.Keyindustrytrademediaandbuyerswillbe inattendance
Who we areTheDecorexSAteamofexhibitionexpertsinassociationwithThebeReedExhibitionshavecollaboratedwiththreeofSouthAfrica’sleadingdesignvisionaries,LaurenceBrick,CathyO’CleryandJulianGelbtobring100%DesigntoSouthAfrica
Partners100%DesignSouthAfricaisproudtohaveDauphinHumanDesignGroupastheheadlinesponsorfortheexhibition.DauphinhavebeensupplyingtopqualityofficeseatingtotheSouthAfricanMarketforover30yearsandareaglobalindustryleader
CondéNastHouse&Garden,SouthAfrica’smostprestigiousinteriordecoratingandlifestylemagazinewillbethemediasponsorfor100%DesignSouthAfrica.House&Gardenhasacirculationof44,744andareadershipof294,000andiseditedbyrenownedjournalist,LizMorris
Launching in August 2014, alongside Africa’s largest home lifestyle exhibition – Decorex Joburg, 100% Design South Africa is a curated showcase of the most inspirational designs and designers. South African and international furniture, lighting, interior design, fabrics and product design, covering the residential, hospitality and office industry will be exhibited together for the first time in a unique event
Image supplied by Condé Nast House & Garden
100% Design South Africa - management team
Laurence Brick
LaurenceisMDofPlatformCreativeAgency,acollectiveofexperienceddesignprofessionalswhoconceptualiseanddirectcreativeandcommerciallydrivensolutionsforbusinessandsmallenterprises
HeisalsoadirectorandfounderofoneofSouthAfrica’smostspecialisedchainofhomestores,LoadsofLivingandbeenadrivingforceinthegrowthoftheindustrythroughmentoringandproductdevelopmentandbyprovidingappropriateplatformsfordesigner-makers.AsanestablishedexpertandconsultantoninternationalandlocaltrendsandlifestyleconceptsLaurencemaintainsahighmediaprofile,oftencalleduponforhisopinionsandinsight
Cathy O’Clery
Asanex-magazineeditoranddesignconsultant,andnowCreativeDirectorofPlatformCreativeAgencyCathyisahighlyregardedexpertindesignacrossAfrica
ShestartedinLondonasFeaturesEditoronWorldofInteriorsMagazineandinSouthAfricashebecameprominentasEditorofElleDecorationandtheAssociateEditorofHouse&LeisureandCondeNastHouse&Garden
Cathyhasdesignedmanyaward-winningstandsandexhibitionspacesforDecorexSA,RoomsonViewandDecorexInternationalandwasthefoundingcuratorofTheSouthAfricaHouseexpoheldwithinRoomsonView.SheisanongoingDesignFacilitatorfortheDanishoperatedDesignNetworkAfricaforwhomshehostsworkshopsandproductdevelopmentprogrammesthroughoutthecontinent
Julian Gelb
JulianGelbistheoutgoing ChairmanofHomeFabricsandFabricLibraryafterbeingMDforthecompanyforover40years.Heisrenownedasanindustryleaderwithworld-widecontactsespeciallyinLondonwherehehasestablishedlong-termbusinesspartnershipswithsuchcompaniesasDesigner’sGuildandWilliamYeoward
Julianhasaninherentpassionfordesignandcolourwhichconnectshimwithhisabilitytohelpsellandmarkethigh-endproducts.Asanentrepreneurhehasbeeninstrumentalinbuildingonalocalandinternationallevelthroughsourcinganddevelopingproductfromallovertheworld.Julianwillbejoiningthemanagementteamonasenioradvisoryrole
Carol Weaving
CarolhasworkedinSouthAfrica’sbusinesstourismindustryforthepast25years–fromarrangingexhibitions,eventsandconferences,tomanagingvenuesandfacilities ShewasadirectoroftheAAatKyalamiracetrackandthenopenedherowncompany.ShelatersoldamajorityshareinthiscompanytoDutchexhibitioncompanyRAI,andthenheadedupRAISouthAfrica Understandingtheneedforanempowermentpartner,shefacilitatedabuy-outofRAIsharestoThebeTourismGroup,asubsidiaryofThebeInvestmentCorporation.ShecontinuestoheaduptheThebeReedExhibitionsGroupasa30%shareholderandManagingDirector TodayThebeReedExhibitionsGroupisoneofthelargestcompaniesofitskindinAfrica,withsignificantmarketshare.ThegroupownsmajorexhibitiontitlesincludingDecorexSA,MediatechAfrica,TheBusinessOpportunitiesandFranchiseExpo,TheRetirementExpoandTheSportsandEventsTourismExchange
Cairey Baxter-Bruce
HavingworkedforThebeReedExhibitionsforover11years,Caireyhasgainedinvaluableexperienceintheexhibition,conferenceandeventbusiness.For5yearsshewasGeneralManager-exhibitionsandeventsforDecorexinDurban,CapeTownandJohannesburgwhichcollectivelyattractover100000visitorsand900exhibitors
ShehasalsobeeninstrumentalindevelopingsuccessfuleventsandbrandextensionssuchasConversationsonArchitecture,InteriorDesignDialogue,DecorexDesignerCollectionandCraftCollective
CaireycurrentlyheadsupNewBusinessDevelopmentfortheDecorexSAportfolio
Sian Steyn
Withextensiveexperiencein marketingandcommunicationsstrategy,SianSteynisGeneralManageroftheDecorexSAportfolio.
Shestartedhercareerinthedynamicautomotiveindustryandthenmovedtoatop5non-profitorganisation,beforeheadingupthemarketingdepartmentatDecorexSA.Siangrewfromthemarketingmanagertohercurrentrolewithintwoyears
Whilebeinganexhibitorinpreviousroles,Siansawthehighreturnexhibitionsprovide,andtrulybelievesinthepowerofthismarketingmedium
Google Umbono Workspace - Haldane Martin
100% Design South Africa - a unique show100% Design South Africa is about discerning design and pushing creative boundaries in a visual theatre
From the minute visitors enter the 100% Design South Africa arena the show will look and feel very different to itsneighbour, Decorex Joburg. Specially commissioned design installations will wow people on arrival and the exhibition hallwill offer a new shell scheme. However exhibitors will be encouraged to design stands off the shell scheme and designguidance is on hand from the Management Team who will be curating the show. Exhibitors can be assured that due tothe selection process their neighbours will be of a similar high design credentials. Installations and special features withinthe exhibition hall will be in place essentially to ensure visitor satisfaction and length of visit but also to push forward theindustry with dramatic and inspiring platforms. 100% Design South Africa will offer exhibitors a high calibre promotionalexperience set up to encourage sales and industry growth where their clients, new clients, trade and public alike willbenefit from a creative and visually stimulating event
100% Design South Africa and World Design Capital100% Design South Africa is proud to announce its World Design Council Accreditation
The World Design Capital is an initiative of the International Council of Societies of IndustrialDesign. Held biennially, it seeks to highlight the accomplishments of cities that are trulyleveraging design as a tool to improve the social, cultural and economic life of cities, throughouta yearlong programme of design-related events. Cape Town is World Design Capital 2014
100% Design South Africa
Contemporary design focussed
Industryfocussedforlocal,internationalandsub-SaharanAfrica
Inspiring– high-end interior decoration
Creativequalitycontent
Pushing design boundaries
Curatedforexhibitionqualityandparity
Commissioned installations and sets – ‘visual designtheatre’ providing thought provoking inspiration
InternationalandSouthAfricandesign
Emphasis on creativity in design thinking
Inspiringdesign-consciousvisitorsandbuyerswithnewideas
100% Design South Africa is running alongside Decorex Joburg; the
exhibitions are complementary but very different in flavour. 100% Design South
Africa is primarily is a curated show focussed upon quality contemporary considered design in the residential,
hospitality and office sectors
Decorex Joburg
Broad lifestyle appeal to homemakers
Comfortable–Accessible
Traditional
Practicalproducts,finishesandfurnishing
Retail ‘marketplace’ environment
Emphasisuponlocalaccessibilitywhileshowcasing internationalpavilions
Focus upon practical home and décor solutions
LargestAfricanshowcaseforkitchenandbathrooms, windows,doorsandflooring
Focus on all home finishes and interior surfaces
Significant‘trade-buyer’fairforlocalandsub-SaharanAfrica
100% Design South Africa vs Decorex Joburg- complementary but very different shows
The Truth coffee Interior - Haldane Martin, photo Mickey Hoyle
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100% Design South Africa – ratesOpen Design Space - R1950 /m2
Shell Scheme Package upgrade - R400 /m2
All prices quoted exclude VAT. Corner stands have a 5% surcharge and prime stands have a 10% surcharge
100%DesignSouthAfricaexhibitorsarerequiredtomeetcreative,innovationanddesigncriteriabeforegainingentrytotheexhibitiontoensureitispurelyacutting-edgeshowcaseofhigh-enddesign. Allapplicationswillbevettedaccordingly
100% Design South Africa - datesCape Town-LaunchPavilion/CTICC/25to28April2014Johannesburg-Hall1/GallagherConventionCentre/6to10August2014
Open design space Adistributionboardiscompulsoryforstandsover18m2
atR1180exVAT.Standdrawingsmustbesubmitted
andapproved6weekspriortobuild-up
Shell scheme upgradeIncludes16mmhollow-corepanelwallspaintedwhite,
3spotlightsper9m2,1plugpointper9m2(shared
distributionboard),carpetingandcompanyname
Image supplied by Condé Nast House & Garden
Applications for the upcoming exhibition are now open and sponsorship opportunities are being considered.
For more information contact 100% Design South Africa sales at Thebe Reed Exhibitions:+27 11 549 8300 / 100percentdesign@ThebeReed.co.za / www.100percentdesign.co.za
Contact us
Londolozi, Varty Camp by Yvonne O’ Brien Interiors
The 100% Design trade mark is owned and protected by Reed Elsevier Properties SA
Organised by: