Post on 21-Jul-2020
140
Teacher Guide
English Lesson Notes
The World of Advertising
Persuasive advertising techniques
explore more ways in which advertisements manipulate viewers.
Lesson OutcomesBy the end of this lesson you should be able to:• analyse a public service announcement using the
• use advertising terminology in your analysis•
advertisers use to persuade people to buy products
Curriculum LinksLO2: Reading and Viewing•
and shape values and attitudes•
audio and multimedia texts
Lesson Notes
•
• Our interest is aroused because the advert tells a
•
makes us associate illiteracy with a real person and also because we feel sorry for Mandla and people
•
encourage viewers to think about how they can
parodied adverts are shown to illustrate other persuasive
Adverts for fast foods often give limited information.
told that it is high in fat or of poor nutritional value.
Adverts for beauty products play on our desire to be attractive and to be accepted by others.
that certain products will make us look attractive and desirable to others. Adverts for beauty products also
after’ photos which create a false or exaggerated impression of the effects of the product.
Adverts for some cleaning products play
we will be embarrassed and unable to act in a social environment. Such
adverts lead us to believe that the products can change
LESSON
6
? TASK
principle.