Post on 19-Jan-2015
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The ‘what’, ‘how’, ‘why’, and ‘where’ of writing
Some personal reflections
Murray HunterUniversity Malaysia Perlis
The beginning is easy; what happens next is much harder.- Anonymous
TYPES OF WRITING
Novel
Fantasy Auto-Biography
Novel
Semi-AutobiographyHistorical Realistic
Narrative
Novel
Political Thriller
Biography
Authorized Unauthorized
Monograph
Specialist Subject Narrative Technical
Monograph
Pictorial Reference Guide
Monograph
Edited Collection Practical Guide
Monograph
MixedHypothesis
Textbook
Secondary School University
Journal
Academic Journal Industry Journal
E-books
Public literature
Newspaper Magazine
LULU.com
Self-Publishing: The Way of the FutureAmazon KDP and print-on-demand (POD) services like
CreateSpace (an Amazon subsidiary) and Lulu have democratized access to the means of production, and
even to the readers themselves – and services like KickStarter and IndieGoGo make it possible for you to
get paid for your writing.
Most New Authors Sell Fewer Than 100 Books
Has written 20 books not selling more than 1000 copies each
'The days of publishing an author, as opposed to publishing a book, seem to be over.'
The death of books has been greatly exaggerated
Lloyd Shepherd
Tuesday 30 August 2011
Internet – publishing
Need to use the correct style and content for specific websites
The process of writing a book is infinitely more important than the book that is completed as a result of the writing, let alone the success or failure that book may have after it is written . . . the book is merely a symbol of the writing. In writing the book, I am living. I am growing. I am tapping myself. I am changing. The process is the product.- Theodore Isaac Rubin
Cognition and Writing
Fantasy Novels Biography
Textbook
Monograph
"From Perception to Metaphor."
Perfumer Excellence
Knowledge (vocabulary) of
odorous substances
Knowledge of potential strengths,
weaknesses and applications of
odorous materials
Knowledge of outstanding
fragrance creations within the domain
Practical knowledge & experience
Olfactory sensitivity
Time, patience, perseverance
Interest and passion
Imagination
Knowledge Base Emotion
Cognitive Skill Creativity Tool
Process & Product
Curiosity, enquiry and
experimentation
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
Composition of Prior Knowledge
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
Short Term Memory (STM)
Stimulation from the environment through our
sensory systems
Prior Knowledge Coded Domain Imagery,
Semantics & Syntax
Long Term Memory
Sub-Consciousness
Self Organizing
System
Sub-conscious operation creating free associations from bits
of random information
Still following patterns from learning
Domains become more fluid and flexible allowing
for analogies
Insight
Imagination
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
Engagement
Preparation Period
Frustration Period
Incubation Period
The Creative
Insight
Verification Period
Elaboration Period
Solution, concept, idea and eventual
opportunity
Puzzling situation, curiosity, questioning of something given or problem in the
environment.
Some parts of the elaboration process require further creativity like strategy
development.
If flaws found with the insight, there may be a return to frustration,
preparation or incubation again. In some cases there may be a questioning of engagement.
Opportunity Insight
If no flaws in insight found there will be an advance to the elaboration
period where the insight is developed into a concept, idea and eventually
into a potential opportunity
This may be a process of creating a number of innovations so the idea
will be able to be exploited as an
opportunity.
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
Its amazing how much work can be done here…….
Most of my creativity develops here…sometimes faster than I can run
Even a toilet or a shower can be a very creative place………
Knowledge
Creative Thinking Skills Creativity
Mental Maps
Prior Knowledge Expertise
Technical Knowledge Practical Knowledge
Intellectual Knowledge Tacit Knowledge
Experience Assumptions, Beliefs, Values
Heuristics
Motivation
Ego
Perception
Attention
Unconscious Cognitive
Processing
Curiosity
Energy
The Environment
Motivational Trigger
Sensitivity
Attenuation
Emotion
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
Personal Mastery
Curiosity
Exploration
Discovery
Excitement
Dedication
Mastery
New Skills
Confidence/ Self Esteem
Security & Purpose
Insight
Passion for the domain
Openness to Learning
Obsessive Persistence
Wisdom
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
Ego Concept
Sense and view of the world & reality
Inner drive - aggressive/destructive - sensitive/appreciative
Obtainment strategies Libidinal love for outside
world/internal world Self confidence Responsibility Accountability Drive/Courage
Influences Attention
Personality Situation/Life Experience
Capacity to Synthesize
Motivation
Thoughts
Feelings & Emotions
Desires
Discipline
External Stimuli
Filter Mechanism
Defense Mechanisms
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
Assumption of “worthlessness” Person’s “Vision” Where we are now
Increase of energy Positive Energy
Excitement Sense of Challenge
Passion
Negative Energy
Low self Esteem Anxiety
Feeling of Powerlessness
Moving forward towards success
“Belief in Success Gravity”
Things not going well
“Worthlessness Gravity”
“Tension”
Hunter, M. (2011) Opportunity, Strategy & Entrepreneurship, New York, Nova
Why write?The motivation for the journey
If its for the money….
Get a job
If its for the fame….
Enter a talent competition
If its for academic promotion
Write in some obscure
academic journal
so you can get brownie
points
If its to become an opinion leader
Then a blog might be right for you
A successful writer in the popular media may have opportunity to write
a popular book
If its to nurture your mind and learn: to pursue a challenging journey, then a book might
be right for you
If you enjoy teaching & pedagogy
Then writing a textbook might be right for you
If you run lots of workshops
A book would be great
What you can give new
perspectives on
Reader interest
The reason a writer writes a book is to forget a book and the reason a reader reads one is to remember it.- Thomas Wolfe
Stephen King
Will Self
This is very common and it works…………………………..
Where did Edward De Bono write “Six Thinking Hats”?
On a flight from London to Melbourne……………
Make your contribution to the
world
Totally Dedicated and Passionate
No tears and the writer, no tears and the reader. Robert Frost
Is there a magic
formula?
Is it a choice between intellectualism and popularity?
Usefulness
How to…..Seven secrets of
…….8 tracks to success…..
Publicity
“Sexy Title”
The right publisherAcademic – semi
technical Academic high volume
Quality academic
Quality academic
Mass market semi academic
Mass market semi academic
Specialist semi academic
University Textbooks
Botton-end University Textbooks
Academic books
Mass market semi academic books
Mass market semi academic books
Planning
How can I know what I think till I see what I say?- E. M. Forster
I work every day - or at least I force myself into office or room. I may get nothing done, but you don't earn bonuses without putting in time. Nothing may come for three months, but you don't earn the fourth without it.- Mordecai Richler
The first thing to do ……………………………
See the big picture of what you want to do
As for my next book, I am going to hold myself from writing it till I have it impending in me: grown heavy in my mind like a ripe pear, pendant, gravid, asking to be cut or it will fall.- Virginia Woolf
Publishers
Don’t feel personal about it.Henry Mintzberg thought he could never get his first
book published
Planning the book
Chapter 1Introduction
Chapter 2The Industry Chapter 3
Essential oil Production
Chapter 4 Phytochemistry
Chapter 5 ExtractionChapters 6-8Planning
Chapter 9Agriculture
Organic
Chapter 11 ApplicationBook
Overview
Chapter 3Production in S.E.
Asian Region
Australia
New Zealand
Indonesia
Philippines
Malaysia
Thailand
Cambodia
Laos
Vietnam
Pacific
Australia
Introduction Summary
Eucalyptus Oil
Tea tree Oil
Citrus Oils
Lavender Oil
Lemon Myrtle Oil
Lemon Tea tree
The Tasmanian Oils
Research
Section
Paragraph No:
Heading:
Sentence No:
No
1
2
3
4
5
6
7
Every human being has hundreds of separate people living under his skin. The talent of a writer is his ability to give them their separate names, identities, personalities and have them relate to other characters living with him.- Mel Brooks
Plagiarism is defined as: the use or close imitation of the language and thoughts of another author and the representation of
them as one’s own original work.
Anything new in this world is a
contribution of known elements
Our thinking is dominated by our prior knowledge
PlagiarismI quote others in order to better express my own self.- Michel de Montaigne
“Reading, after a certain age, diverts the mind so much from its creative pursuits. Any man who reads too much and uses his own brain too little falls into lazy habits of thinking”
Albert Einstein
“The secret to creativity is knowing how to hide your sources” Albert Einstein
The most original thing a writer can do is write like himself. It is also his most difficult task.- Robertson Davies
Your manuscript is both good and original; but the parts that are good are not original, and the parts that are original are not good.- Samuel Johnson
We are as much informed of a writer's genius by what he selects as by what he originates.- Ralph Waldo Emerson
DraftsWrite the first draft with your
heart and subsequent
drafts with your head
Alternative ways and places to write
Typing or talking on the run………
The First Draft
Just get it down on paper, and then we'll see what to do with it.- Maxwell Perkins
If a man means his writing seriously, he must mean to write well. But how can he write well until he learns to see what he has written badly. His progress toward good writing and his recognition of bad writing are bound to unfold at something like the same rate.- John Ciardi
Writing is one of the easiest things: erasing is one of the hardest.- Rabbi Israel Salanter
The most essential gift for a good writer is a built-in, shockproof shit detector. This is the writer's radar and all great writers have had it.- Ernest Hemingway
Writing: I certainly do rewrite my central myth in every book, and would never read or trust any writer who did not also do so.- Northrop Frye
Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.- William Strunk
Type of Writing No. Drafts
A letter at work 1-3
An essay at University 2-4
A Journal Article 4-6
A Technical Book 6-12
A Novel 8-16
James Michener “Hawaii” 25
* A Book especially technical book may require 1 or 2 revisions
Peer Review and Editing
“This morning I took out a comma and this afternoon I put it back again.”- Oscar Wilde
1. ReviewNot someone who wants to please you
Someone who knows the area2. Editing
Someone who knows the languageSomeone who is willing to give the time and extensive
feedback
The before and aft er you can expect
Before and after peer review and editing is the difference between
suffering and bliss…….
What I like in a good author is not what he says, but what he whispers.- Logan Pearsall Smith
Murray Hunter has meticulously written a very useful work, examining the influences on entrepreneurial strategy from a number of different paradigms. He argues that opportunity is as much a product of our mental schema as it is from the external commercial and social environment. He concludes that strategy should be opportunity, rather than firm-based and presents a relevant opportunity meta-theory to the socio-economic conditions of this new millennium.
--Amar BhidéThomas Schmidheiny ProfessorFletcher School of Law and DiplomacyTufts University
Murray Hunter's book has put opportunity at the centre of strategy. He has been able to blend contemporary strategic theory with the wisdom of the east in a meta-theory that extends our understanding of opportunity. Murray stresses the perceptive and interpretive issues around understanding the environment and forming strategy, which is a timely reminder for firms facing the turbulent markets of today.
--Hermawan Kartajaya,Founder and CEO of MarkPlus Inc.Co-author with ProfessorPhilip Kotler of five books, including:Think ASEAN & Marketing 3.0President of World Marketing Association.
Making the book Sell: Getting Reviews
Book Review: Essential Oils: Art, Agriculture, Science, Industry and Entrepreneurship: Focus on the Asia-pacific Region by Murray Hunter by Anya McCoy Published on 15th July 2010 09:55 AM
Life cannot defeat a writer who is in love with writing - for life itself is a writer's love until death.- Edna Ferber
What is written without effort is in general read without pleasure.- Samuel Johnson
5 Reasons why you don’t need to write a book
1. People who have a lot of ideas need a blog, not a book.2. A book is an outdated way to gain authority.
3. Books lead to speaking careers, but speaking careers often lead nowhere.4. You’ll make more money per hour flipping burgers than writing a book.
5. When you’re feeling lost, a book won’t save you.
Books are about challenge and passion
Others can be about ego and vanity
While others are about passing on knowledge and imagination
Some are even about therapy
and justification
Thank You
The life of a writer is tragic: the more we advance, the farther there is to go and the more there is to say, the less time there is to say it.- Gabrielle Roy