Post on 11-Aug-2014
description
http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F
%2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv.57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F%2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv.
57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999
THE WEIRD EXPERIMENT THAT
RESULTED IN X4 INTERVIEWS..!
A while ago I noticed some strange stuff happening on
CreativeSync
yep that’s my website
folks!
Some designers were getting more (I mean loads!) more
interviews than everyone else??(Very Strange!)
http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F
%2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv.57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F%2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv.
57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999
So I decided to try a small experiment..(to see what was going on!)
I applied to x9 different job listings using x3 different covering letters and the results blew me
away!
hireme_
http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F
%2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv.57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F%2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv.
57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=13859081130269991The 1st Cover Letter
!1. OVER 300 WORDS (LONGISH)
2. GIVING A ‘REASON WHY’ I APPLIED FOR THE JOB
3. HAD A ‘FORMAL’ TONE OF VOICE 4. IN-DEPTH ABOUT MY PERSONALITY/
ABILITY 5. INCLUDED ALL PREVIOUS EXPERIENCE
http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F
%2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv.57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F%2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv.
57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999
(not great)
THE RESULT = 1 Interviews
The 2nd Cover Letter 2
1. SHORT (LESS THAN 100 WORDS) 2. TO THE POINT
3. REFERENCED THE NAME OF THE JOBSITE
4. INCLUDED A CLEAR “CALL TO ACTION” (CTA)
5. A SENSE OF URGENCY
http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F
%2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv.57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F%2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv.
57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999
(err rubbish)
THE RESULT = 0 Interviews
The 3rd Cover Letter 3
1. SHORT AND TO THE POINT (LESS THAN 150 WORDS)
2. IT WAS VERY INFORMAL 3. A BIT ARROGANT, PUNCHY AND
UNAPOLOGETIC 4. I DECLARED HOW GOOD I REALLY WAS 5. CTA ASKING THEM TO CONTACT ME
6. I PROMISED THEM RESULTS 7. ADDED A FEW REFERRALS UPFRONT
http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F
%2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv.57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F%2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv.
57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999
(WOWZER!)
THE RESULT = 4 Interviews!
I’ve added a link at the end of this slide show
so you can try it out!
(make sure you post your success story on twitter @creativesync)
http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F
%2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv.57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F%2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv.
57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999
(pay attention)
WARNING
Use this approach with CAUTION as I have always been an advocate of TAILORING your CV to each vacancy for the best response rates. For example, I would
DEFINITELY NOT use this approach with recruitment agencies.
“Innovation distinguishes
between a leader and a follower.”
Click To Tweet!
steve jobs RIP
http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F
%2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv.57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999 http://www.google.co.uk/url?
sa=i&rct=j&q=&esrc=s&source=images&cd=&docid=lVb1g5xF8oAPEM&tbnid=n9FSJgt49AYziM:&ved=0CAUQjRw&url=http%3A%2F%2Floosemoorings.org%2F2012%2F05%2F16%2Fthe-endless-experiment%2F&ei=FvaZUu-VGKO90QXJ5IG4Bg&bvm=bv.
57155469,d.ZG4&psig=AFQjCNGA8dzs5t_q6LDwYQXaeM7Jk56cQg&ust=1385908113026999
Thanks for watching! If you want more of my weird
freelancing experiments like this then check out my new
Udemy Course: “The Freelance Formula”
Get a Free Preview
50% OFF! was $97 now $47 use Coupon: special50 HURRY Only available to the first 100 students!
Here is the cover letter that won 4 interview here - try it out FREE!
!Yes I want it!
Disclaimer: This was my personal experience. I accept no responsibility for any outcome in the use of this cover letter.